Children'S Shoes Brand "Pleasant Goat And Grey Wolf" Are Strong In Online Shoe City.
As people's living standard is getting higher and higher, their parents invest more and more in their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. As a result, children's industry has gradually stepped out of their own days.
As we all know, footwear is vertical.
Electronic Commerce
In the category, it has always been
Gym shoes
,
leather shoes
And outdoor shoes three points of the world situation.
Today, with the rise of children's shoes, children's shoes will be combined with other mainstream footwear, four points of footwear e-commerce world.
According to media related information, recently, children's shoes brand "pleasant goat and grey wolf" have entered the largest online shoe city in China.
For the online shoe city, "the Happy Goat and the ash wolf" brand owner, the responsible person of Dongguan GF shoe making Co., Ltd., said that this is the result of the competition situation. With the maturity of the e-commerce environment, online shopping has become a force that can not be ignored in retailing. The more powerful it is, the only way to win the future is to take advantage of the situation and seize the opportunity.
If in the past, children's shoes were mostly involved in electronic commerce, the cluster effect had begun to appear.
"Child shoes in our overall footwear, has become the fourth force, although the current category and style is not very reliable, but its potential can not be ignored."
Chen Hu said.
Analysts believe that children's shoes are at the developmental stage of the children's group, their skin and resistance are very weak, for all aspects of the product requirements are much higher than the adult products.
Therefore, consumers of children's shoes value brand more.
B2C vertical online shoe city eliminates the problem that consumers are suffering from Li Gui and piracy. It is also very convenient, cost-effective and shopping experience is also good, is undoubtedly a major direction of future development.
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