Ma Yun: The Core Of Management Lies In "Grasping The True Nature Of Human Nature".

The success of any entrepreneur needs a spirit of independence.

Small businesses: culture is also the key.

Management is by no means a simple 1+1.

As the saying goes, large enterprises rely on culture, and medium-sized enterprises rely on regulations. "Small businesses rely on the boss themselves to manage".

When many small and medium business operators complained that they were "too difficult to manage" and complained that employees were "not satisfied with the treatment, they were not in the same mood and did not consider the gains and losses for the enterprises", Ma Yun put forward different opinions.

He said, "small businesses also need to talk about culture. They can't start talking about culture until they are big enough to start talking about the system."

He said that the culture of Alibaba is not posted by slogans. "It's not the managers who put them to you, but the employees' self motivation".

Ma Yun believes that small business owners should also listen more to their employees' ideas, so that their basic life support can be satisfied, so that their employees can be honored and fulfilled.

In particular, he pointed out that the material incentives for employees can only meet the material needs of employees, and can not make him happy.

"Happiness is to let them have faith, let them believe that the company contributes to society and customers, and they contribute to the company."

"Grasping the true nature of human nature" is not an empty slogan. Instead, the Alibaba has been practicing it from top to bottom.

Ma Yun told everyone: the Alibaba team has been able to hematopoiesis and has confidence to overcome everything.

This goal is the enterprise that develops continuously for 102 years, is grasping the true nature of human nature, doing the human resource with the heart.

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Campus culture and teaching and learning alike

The earliest values of Alibaba can be summed up in 6 words: credible, cordial and simple. The most prominent corporate culture is campus culture and teaching and learning.

Here, employees, subordinates and colleagues are commensurate with their classmates. In addition to Chinese and English names, every member of the Alibaba has a "flower name", for example, Ma Yun's "flower name" is "qingqingyang".

Such a culture makes students have no huge drop after entering the company from school.

Some training by Alibaba has made a good pition for students who have just walked out of ivory tower. They can learn from work and pay attention to their psychology and pay attention to their emotional changes.

An employee and girlfriend who have just graduated from work are always in conflict. They can't work because of their bad mood. So he loudly appeals to their colleagues who have experience to share and make him mature.

It is this kind of cultural atmosphere that allows more graduates to pour into Alibaba.

"Employees' psychological emotions are our greatest concern, and their professional abilities will come true one day, but if no one cares about their spiritual growth, they may one day walk away and be confused under the pressure of work."

Ma Yun said.

For more than 18000 Alibaba employees, learning and development has always been their own business. Companies are only providers of platforms and tools, so employees here have to figure out what they want and what are the difficulties.

Last year, the three training courses opened by Alibaba last year combined with the reality of the company. EQ is a zero class, self centred class and simple rough class.

The company's business has been expanding rapidly in recent years and needs a large number of management personnel to supplement. So some highly capable employees have been rapidly promoted to the leadership management positions. But these "quick talent" leaders are faced with different management problems. For example, the managers of technical origin have a single management style, deal with things simplification, intelligence quotient is high, but EQ is not enough, lack of interdepartmental cooperation and communication ability. EQ is zero class designed for this group of people.

"When you convey a beautiful feeling, the other side will smile."

"Grasping the true nature of human nature" also grasps the core of management so as to condense a group of people who are willing to fight for it.

Ma Yun

He is currently the chairman and chief executive officer of Alibaba group and one of the main founders of Alibaba group.

He is the first mainland entrepreneur who founded Forbes magazine as a cover figure for more than 50 years. He was elected the world leader in the future.

In addition, he also serves as chairman of Softbank group, chairman of China YAHOO board, member of APEC under ABAC, director of Alibaba Business School of Hangzhou Normal University, and director of Huayi Brothers media group.

Quotations from Ma Yun:

"Small businesses have big minds, big businesses need to talk about details."

"A good CEO, when showing the future to employees, should not only talk about the beautiful, but also talk about the disaster, so that we can get through it."