Liuhua Clothing Business District Diversified Expansion To Cope With Changes

　　 Clothing market The negative trend of migration trend is gradually showing that Guangzhou's clothing business circle is challenged.

Because international market Rebound in demand and domestic textile and garment enterprises to raise export prices, textile and garment enterprises across the country fought a turnaround this year, is really a "warm winter" after the financial crisis. A few days ago, Cheng Jiuzhou, general manager of Guangzhou white horse clothing market Co., Ltd., interviewed by the information times, said that after the international financial crisis, some garment factories in Guangdong moved obviously and formed several wholesale centers, and Guangzhou's Liuhua business circle, which is famous for its clothing wholesale, will be challenged by these emerging clothing markets and the diversion of tourists.

Reporters learned that in the next two years, there is a big change in the Liuhua clothing trade circle. The government of Yuexiu District of Guangzhou has identified the Liuhua mineral spring clothing market as the first professional market Park, and will continue to introduce policies and financial support in the future.

　　 Market pattern: Liuhua has suffered many attacks from inside and outside.

From Humen women's wear, Shishi menswear and Pu Yuan sweater to Shaxi casual wear, weaving children's wear and Puning shirts, China's garment industry is the formation and development of the clothing producing market, passing through the stage of "production looking for market" to "industry supporting the market". Especially in recent years, the clothing market of Beijing, Hangzhou, Wuhan, Zhengzhou, Shenyang and other places are rising rapidly. The market share of convection flower clothing trade area is increasingly obvious. The annual turnover is about 50000000000 yuan, and the average daily clothing sales to various places are more than 50 tons.

Bu Xiaoqiang, general manager of Hong Kong International Fashion City, said financial crisis It has caused a great impact on the domestic clothing export market. Many garment enterprises have changed their direction to divide the cake in the domestic market. In addition, since the beginning of this year, the cost of clothing raw materials and labor has been rising, and the pressure on the survival of garment enterprises has been very large. On the other hand, after moving out of Liuhua District of Guangzhou Trade Fair, the business circle is also constantly expanding, resulting in the homogenization of vicious competition.

Cheng Jiuzhou believes that the current competitive pressure of Liuhua clothing business circle is more from the outside. In recent 35 years, the professional market has sprung up all over the country. He pointed out that the wholesale clothing market in Zhuzhou, Changshu, Hangzhou, Fuzhou, Wuhan, Beijing and so on has grown up now. They are always 500 thousand to 600 thousand square meters of clothing city, and some local buyers are more willing to purchase nearby, and there are many customers in the convection flower area.

　　 China's strength 1: next year's expansion will be nearly doubled.

It is this kind of pressure and challenge that Liuhua business circle is starting a new round of expansion plan. First, the Dongbao group took the lead in changing the Dongbao Exhibition Center of hall 20 of the Canton Fair, and changed it to Dongbao international women and baby clothing exhibition trade city. Since then, the AB group of the United States has announced that it will spend 30 million yuan to kill the Liuhua business circle and transform the original Friendship Hotel into Guangzhou's most professional foreign trade clothing trading platform. In October 2007, one horse transportation investment company also invested about 1000000000 yuan, and opened the 100 thousand square meter one horse clothing Plaza beside the Guangzhou bus station. In addition, in September 2008, the Guangzhou Mei Bo clothing city, which was invested and operated by Annwa group, was also repositioned by the guesthouse.

In addition, in February of this year, the winning bid of Guang Bai group won the right to operate for 10 years. Recently, Guang Bai group has expressed its intention to cooperate with the Guangzhou Wenzhou chamber of Commerce Clothing Branch in assigning the right of management and positioning it as a long-term exhibition and trade platform for clothing. In addition, in the Liuhua clothing trade circle, a so-called 280 thousand square meter urban complex project, Guangzhou world trade clothing city has already started, and it is estimated that the pilot industry will be held next year.

Ding Ning, executive vice president of the Guangdong apparel and apparel industry association, said that the 34 garment markets that have been opened now are lifting a commercial volume of nearly 1 million square meters in total.

　　 China's strength 2: from "wholesale drive" to "procurement driven"

In the past 10 years, there has been a serious problem of homogenization in Guangdong's clothing market. In the new competitive situation of the national clothing market, there are many garment cities in Liuhua garment business this year trying to reverse this situation. It is reported that 2010 Liuhua international clothing festival, the white horse clothing market held the fourth procurement Festival, held a number of national supply and demand docking East, central, Western and other special areas, so that the procurement of key areas nationwide and clothing city merchants one to one dialogue dialogue.

Cheng Jiuzhou said that at the beginning of this year, Baima launched the strategy of "going out in the first half and coming in the second half of the year". In March this year, he personally led the team to join the more than 30 high-quality clothing brands of famous brands such as LAN LAN Shih, Bedana and Gao Ni and went to Zhengzhou and Beijing to directly connect with distributors and buyers, and finally received more than 500 letters of intent to join the alliance.

The "matching" of the procurement system is to promote the integration and matching between buyers and wholesalers with the help of "buying system", so that manufacturers can better understand the downstream market demand information. Ding Ning said.

　　 China's strength 3: the rise of new business models of e-commerce

Bu Xiaoqiang believes that the biggest obstacle to the development of Liuhua clothing business circle is: it is still in a relatively primitive stage of operation and expansion, and there is no new development in the quality of operation, and there is no qualitative leap in connotation.

Under such pressure, Liuhua garment city is also looking for new development channels, and the rise of e-commerce in garment specialized market will gradually change the operation mode of various markets. It is reported that during the clothing festival this year, the white horse clothing network will hold the B2B e-commerce promotion conference, the red cotton red net and the one horse online shopping mall are also officially launched. He Weiqiang, general manager of one horse clothing wholesale Plaza, said that the traditional clothing enterprises to carry out e-commerce is the integration of traditional "retail" supply chain and logistics system, offline channels and other "heavy" links, so as to realize the three-dimensional marketing under line and online. He said that the classification of professional clothing market floors is clear, and brand businesses are concentrated. E-commerce has more advantages than retail investors. More importantly, SMEs have the same information resources as big enterprises under e-commerce.

　　 Comment on candidate brands of China's strength clothing market

Related links

White horse clothing Market: Whampoa Military Academy of Guangzhou clothing

Through more than 10 years of development, the "white horse model" has rapidly swept the wholesale apparel industry in China. White horse has become a synonym for Guangzhou Liuhua clothing trade circle.

At the end of December 2005, as one of the four high quality commercial properties of the urban construction group, the white horse commercial building was successfully listed in Hongkong. Nowadays, the white horse has been described as the "Whampoa military academy" that nurture the brand of Guangdong clothing. Kaiser, brother, YISHION, Gloria, gas Fei Er, and old people are all born, grown and expanded in Liuhua District, thus moving towards the national and international markets.

Red cotton International Fashion City: alternative marketing suddenly rises.

A series of special marketing activities such as red nine action, one yuan auction, 100 million enterprise public service activities, and Asian street dance competition have made red cotton a new force in Liuhua business circle.

Last year, kapok pioneered a "Korean wave" in Liuhua business circle, the first to join hands with Han Guodong gate brand clothing wholesalers, specializing in the two and seven floors of the Korean wave camp, and all the brand sources were directly supplied by Korean wholesalers. In addition, the "headquarters economy" mode of Khun development has also provided a demonstration for Liuhua clothing area.

One horse clothing wholesale Plaza: buyer's contest

Just as the colleagues in Liuhua business circle were immersed in the rich immediate interests brought about by the wholesale format, one horse shook the ground to put forward the concept of creating "brand men's clothing (China) franchise base", and implemented differentiated business strategy. At present, it has achieved very good results. The 7~9 main men's wear exhibition hall has attracted many well-known brand headquarters. And the annual "international fashion collection" held annually by the Guangdong clothing and apparel industry association and the "one horse Cup" clothing buyer's contest, which are pioneered at home, are also the trend vane of the industry.

New earth clothing City: taste the sweetness in market segmentation

In Liuhua mineral clothing market, there are a wide range of garments and abundant merchandise, and the market positioning is very clear. There are specialties in the market: the white horse clothing market is mainly in the middle and high-end fashion women's clothing and men's clothing; Kangle takes the cowboy series as the fist product; and the New Jersey clothing city chooses the main types of knitted sweaters and other types of clothing, and creates a new pure wool textile professional clothing wholesale business mode. And this differentiated way of operation has also made the new world stand out in many professional markets. Now it has entered the leading position of Guangzhou textile and garment wholesale, and has a pivotal position in China.