When Can Small And Medium-Sized Enterprises Embody Their Own Value?
It has been reported that 12.3 of the one hundred people in mainland China are starting their own businesses. In the world, they are also called more active areas of entrepreneurship. But the reality is, on the one hand, the new private SMEs are springing up vigorously, while on the other hand, almost the same number of small and medium-sized private enterprises are withering away in the wind. The excitement and joy of entrepreneurship are intertwined with the tragic and lonely failure.
There are many products in the market, but the risks are great.
Do you often wonder if you are trying to sell products for your company?
Battle
Is it not strong enough to be worried, is it depressing for the future of money?
This is a time of hope and challenge.
But it is also an experience accompanied by pain and helplessness.
It has been reported that 12.3 of the one hundred people in mainland China are starting their own businesses. In the world, they are also called more active areas of entrepreneurship.
But the reality is, on the one hand, the new private SMEs are springing up vigorously, while on the other hand, almost the same number of small and medium-sized private enterprises are withering away in the wind. The excitement and joy of entrepreneurship are intertwined with the tragic and lonely failure.
Where on earth is the road?
Wahaha has been founded for more than 20 years.
For so many years, we suffered.
attack
Many of us are wrong, but that's not true.
We
It's alive and alive.
In my opinion, business enterprises still rely on actual experience and apply mechanically. Western theories often fail.
This is what Zong Qinghou told reporters in the recent interview.
It is very reasonable to savor what Zong Qinghou said.
I remember that Mr. Yu Fei, a famous brand marketing expert, found common problems in many business contacts. He also found common problems. They had been leading for 35 years and ultimately did not survive. They did not survive because they did not have an accurate and reasonable positioning. That is, what kind of wind was prevailing outside, and what wind they were blowing, they did not put themselves in a position of finding their own way of behavior. Among them, if the actual combat experience is rich, it is better for the market to be keen and grasping, and the risk tolerance ability in the mind is stronger than others. Therefore, once the goal is determined, it is easy to exclude all disturbances and go into battle lightly.
On the contrary, if there is no idea of oneself, the strength of the enterprise is weak and resources are scarce, but we must follow suit and follow others to join in the bustle.
Over the past few years, with the help of "practical, practical and effective" principles, we have helped many growth companies find a way out of the sea, so that they can sail away from the sea. In fact, they solve problems in actual combat. When many companies are complacent and satisfied with their creativity, we start planning with "feet".
Mr. Yu Fei, a famous brand marketing expert, summed up that in the practice of serving many enterprises, only by giving full play to their own characteristics, marketing strategies, playing innovative cards, marketing tactics, playing service cards, and so forth, can the small and medium enterprises achieve their "differentiation" advantages. With the pition from impulsive consumption to rational consumption, the pursuit of small and medium-sized enterprises should change their previous practices based on desire rather than strategic thinking, and emphasize fine operation while upgrading to fine operation. Only in this way can we make a breakthrough in the fierce market competition.
"When Coca-Cola came, he wanted to compete with me and fight against my coke, and the result was that I did well in my coke.
Then Kangshifu tried to drag me down with tea, and I would live as much as I could.
Why is Zong Qinghou so confident?
In fact, he is a very diligent person. He goes to the market line for more than 200 days in a year. This is a kind of fighting spirit and state. He successfully tied more than 3000 first level dealers and thirty thousand or forty thousand two level dealers to his chariot.
In the past more than 20 years, he has hardly had a day off.
More than sixty years old, he still took the first line to make decisions, and went to a retail terminal market research.
No wonder many dealers refer to Zong Qinghou's running away as "measuring the motherland's land".
From this we will find that many successful entrepreneurs are not the perennial luxury goods and golf companions depicted in the film and TV dramas, but are very industrious and hardworking. They are really starting from the actual combat to lead the enterprises to the right road, from a victory to a continuous victory. If we say that some of our entrepreneurial enterprises only think that big businesses are developed by luck and opportunity, that is biased.
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