Kaixin Or Went To The US In 2011.

Happy net insiders told reporters in a telephone interview on December 16th that Kaixin will be listed in the US in 2011, and the financing funds are mainly used for advertising mode innovation, social product development and social networking platform construction.

The person did not disclose the specific amount of the financing of the listing.

In 2010, the revenue of Kaixin was around 300 million yuan, and its main income sources include online advertising, user value-added services and third party component operations. Among them, Internet advertising accounts for about 80% of total revenue.

The source said, in the online advertising profit model, in addition to the previous placement ads, Kaixin also launched the self service advertising system this week. That is, advertisers can publish and manage advertising content independently, and put them into potential users according to their geographical, age and identity features, and pay for them according to the effect. This will become an important way for companies to expand their profits.

In October 12th, Cheng Binghao, founder of Kaixin net, said that in the 2011 Peking University campus recruitment conference, Kaixin had realized scale profit from the second quarter of 2010, earning more than 10 million yuan per month, and there was no problem with funds.

Kaixin will be listed in the near future.

Founded in March 2008, Kaixin network is one of China's largest social networking sites.

By the end of August 2010, the number of registered users of Kaixin has exceeded 86 million, with an average monthly attendance of more than 50 million active users.

Zheng Weida, general manager of East China, another social networking site Renren in November 29th, said at the Online Marketing Summit held in Beijing in November 29th that the market size of social networking sites exceeded 1 billion yuan in 2010, and the growth rate exceeded 200%. In 2011, the market size is expected to double, over 2 billion yuan.