Taobao Stores Sell &Nbsp On A Number Of Stores, And Notarized 1045 Shops.

Because of the sale of many shops on Taobao, Guangzhou fangnai Clothing Co., Ltd. (hereinafter referred to as fangnai company) has brought Taobao and 3 businesses to three courts in Beijing, Guangzhou and Wuhan, and claims a total of 1 million 100 thousand yuan compensation.

Taobao believes that the behavior of Fang Naer company is impure, and Taobao's attitude towards counterfeiting has been very firm.

Plaintiff

For 1045 families

Yang Yonghua, general manager of the electronic business department of Fang Nai company, introduced the exclusive use license of "Fang Naer" trademark in July 2009, and was responsible for the operation, counterfeiting and safeguarding rights of the brand in China.

In November of the same year, the company opened the "flagship flagship store" on Taobao, which mainly sells underwear.

During the period, the company found 110 websites on Taobao and Taobao mall.

Yang Yonghua said that since the end of last year, Fang Nai has been complaining about Taobao, and has passed judicial notarization on 1045 Taobao shops through a notary office in Guangzhou, including "fake product page Notarization", "online purchase page Notarization" and so on.

"But the other side is dealing with the negative," Yang Yonghua said.

Yesterday, Fang Nai company and its agent, Beijing Ying Ke law firm held an expert seminar to discuss whether Taobao is joint infringement or not.

Defendant

Allegedly the plaintiff wanted to

Yesterday, Taobao public relations officer Yan Qiao said that it would respond to litigation through legal channels.

He said that Taobao's attitude towards counterfeit goods is very firm. As long as complaints are received, it will take the rule of counterfeiting goods to delete and close shops.

The network is also working with Adidas, Lining, YISHION and other Brand Company to fight against counterfeiting.

For Fang Fang's company's evolution to litigation, he finds it hard to say whether the company is really fighting against fraud.

"No news has been confirmed, but some sellers have shown us that Fang Nai's behavior is to let the seller become a franchisee and pay money to withdraw the lawsuit and clean up its channels."

He said, Taobao's attitude is clear, as long as businesses purchase channels formal will not be punished, and manufacturers channel management problem has nothing to do with Taobao.

In view of the more than one thousand sales notaries provided by Fang Nai company, Yan Qiao believes that the notary department can not decide that the goods sold by Taobao shop are fake, and should be determined by the industrial and commercial and quality supervision departments.

Progress

Taobao ceased to renew contract with plaintiff company

Yesterday, reporters entered Taobao network, has been unable to search "Fang Naer".

In response, Yan Qiao, Taobao's public relations department, said recently that consumers had received more complaints about Fang Naer, claiming that the product had quality problems.

"Although we do not know whether the goods are genuine or fake, in order to maximize the protection of the interests of customers, other shops except those of Fang Nell's official flagship store are prohibited from selling them."

Reporters found that search "Fang Nai", "Fang Nair" can also find Fang Nell products (the plaintiff is a fake), for this, Yan Qiao said on-line commodity system will gradually find.

At present, Taobao has suspended the contract renewal with Fang Ni company next year, which means that the "flagship flagship store" will be closed after December 31st.

"I know that Fang Naier will say that Taobao vengeance it," Yan Qiao said, but this is based on the principle of contract, the renewal is the process of choice between the two sides.

{page_break}

Yang Yonghua said that private enterprises have struggled under the market environment of fake commodities, and Taobao's behavior is worse.

Statement

"The case is typical."

Experts said the industry and Commerce responsibilities have been clear, including online fraud.

Yesterday, the reporter searched a well-known brand through the Internet, and found that many brands, such as "franchised stores" and "official website", all claimed that they sold the genuine brand, and it was hard to distinguish true from false.

Regarding this, Li Shunde, vice-chairman of the China Intellectual Property Research Association, said that with the rapid development of the Internet and e-commerce, the problem of selling fake goods and pirating on the Internet is very prominent.

In November 5th this year, the State Council specifically launched actions against such problems in the field of intellectual property rights, and intensified the crackdown. "The case is of typical significance".

"Supervision is difficult, but it can not be solved."

Li Shunde said that as long as the government, Internet service providers and other departments are in charge, timely measures can be taken.

And now it has made clear the responsibility of network fraud, and the industry and Commerce have regulatory responsibilities.

However, at present, the responsibilities have just been clear, and the industry and Commerce have some difficulty in investigating and dealing with the infringement and counterfeiting of the Internet, and lack of experience for the tasks of the new features and new situations, so there must be an adaptation process.