Chengdu Women'S Shoes Are Completely New To The New Market &Nbsp; From Waiting Orders To Active Attack.

"Dam and banquet must be placed in seven or eighty tables."

In December 16th, after a series of cloudy weather in Chengdu, there was a rare touch of sunshine.

Looking at the brilliant sunshine outside the window, Chengdu's new billion.

As the more than 1500 Chengdu City

Abandon "inertia dependence" from

The Business Bureau of Chengdu has provided such a group of data. The average annual output of Chengdu shoe making enterprises is 160 million pairs of women's shoes, of which 70% are exported to Russia.

One pair of shoes worn by every three Russian women comes from Chengdu.

Most shoemaking enterprises in Chengdu grew up in the Russian market.

Liu Dejian is one of them.

In 2008, the global financial crisis made many Chinese export manufacturing enterprises in trouble.

However, the most severe test for the shoe industry in Chengdu comes from the Russian government's severe attack on "grey customs clearance".

Sooner or later, the Chengdu shoe industry will be attacked by the Russian market.

Peng Jun, chairman of Sichuan West shoe industry operation Co., Ltd., said that for many years, the docking between Chengdu shoe enterprises and the Russian market has always been a mode of border trade with gray customs clearance.

Gray customs clearance is used to pport goods into the market at a price lower than the statutory tariff.

Although this brings high profits to enterprises, there is no high level of risk of goods being detained because there is no formal customs declaration document.

Since 2004, tens of millions of dollars of Chinese goods have been seized every year in the inventory. In 2008, the inventory of the Chinese market was seized and the value of Chinese goods valued at US $2 billion 100 million was seized.

The bigger blow came in June 29, 2009, when the Russian government ordered the closure of the Asian market on the same day. This is the base for the vast majority of Chengdu women's shoes.

"When I heard the news, I was really desperate."

Liu Dejian recalled: "in the 11 years of border trade, there are too many days of fear. This pattern must be changed."

The closure of the market made him completely dependent on border trade.

Where is the way out? Chengdu shoe companies are beginning to turn their attention to the European and American markets.

Liu Dejian, who was forced to do nothing, began to try the "big trade mode" with the attitude of trying, that is, to follow the rules of Europe and the United States to carry out formal customs clearance procedures. Although the profits are low but there are formal customs declarations, the safety of the goods can be guaranteed.

{page_break}

New way of docking new market from waiting orders to active attack

Transfer the market, but how to dock? "Can no longer sit back as usual, and find new ways to connect with customers."

In November 21, 2009, invested more than 3000 yuan, the "Chengdu shoe factory export order center Chengdu shoe city" officially opened in Guangzhou, and the goal of Chengdu shoe industry's "local construction base, coastal window building, overseas terminal building and domestic sales brand building" was initially realized.

As the first registered entrepreneur, Liu Dejian entered the shoe city of Chengdu and set up a company office in Guangzhou.

In that winter, 80% of Chengdu shoe enterprises fell to about 70%-80% of Russian orders.

Every entrepreneur realizes that change is a must, but in the face of the "big trade mode" which has almost never been involved, how to turn it into everyone's confusion at that time.

"Can you talk to the European and American customers with the shoes made for Russia?" in Guangzhou, for the first time dealing with British clients, Liu Dejian and many Chengdu colleagues lost the Mai Cheng.

"At that time, I realized that pformation must be all directional."

After changing the attitude of the border trade mode, "no order not to do", Liu De saw that he learned to take the initiative to find customers, track customers and become familiar with customers.

Liu Dejian trained a group of professional foreign trade personnel to stay in Guangzhou.

In addition to dealing with the company's business in Guangzhou, the foreign trade personnel will be looking for suitable customers in Guangzhou, and bring back the Chengdu factory for further in-depth negotiations.

"These are the ways of big trade and must be adapted to every item."

Liu Dejian believed that the pformation must be thorough, any one link's mistake, will bring the influence.

Over the past year or so, Liu De shoe companies in Chengdu who built a window with Guangzhou have been successful and failed. But now looking back, almost all of them succeed in pforming the way of development.

Deep adjustment, reasonable planning, from single fight to group operation

In March of this year, Liu De saw his first European and American client. It was a happy thing that made Liu Dejian worry.

It turned out that the difference between Da Trade and border trade is that when the Russian businessmen are butting up, the other party will pay part of the deposit first. However, when the European and American businessmen are dealing with the enterprises for the first time, they will not pay the deposit if they place their orders with the enterprises, and the enterprises without strength will be eliminated.

At this time, the Sichuan western shoe capital Industrial Operation Co., Ltd., which was set up by Peng Jun, raised 5 million yuan for him.

Later, when talking about this start-up capital, Liu Dejian said that without this life-saving money, there would be no new billion now.

Today, Liu Dejian's new billion company has embarked on a formal expansion and embarked on a gradual expansion.

In May this year, the new billion has already completed the order of about 20000000 yuan.

From any time to inquire about the recent needs of customers, and to make satisfactory products in accordance with the requirements of the other party, Liu De sees constantly improving the R & D and production capacity of shoe manufacturers.

European and American customers value the production line very much. Liu Dejian adjusted the original manual production line to the full production line to meet the needs of customers.

Today, Liu Dejian's factory already has two production lines and a half production line.

At the beginning of next year, two full line production lines will be added. By then, the capacity will increase from 1 million pairs this year to 1 million 500 thousand pairs.

The process of "big trade" is very standardized, and the ten days after delivery will be able to get all the money, but starting capital is the key.

Liu Dejian said that Chengdu footwear enterprises usually invest in land, build factories and buy equipment, so that they often run out of funds and leave the company with no cash flow, which is a big taboo in "big trade".

"The development mode of Chengdu shoe enterprises needs further adjustment."

After working for nearly a year in Chengdu shoe city (Guangzhou), Xiao Yan, after understanding the development mode of Guangzhou shoe enterprises, said that in Guangzhou, manufacturers rent factories to produce large amounts of capital in a mobile state and receive orders to start production at any time.

In addition, the layout of Guangzhou shoe industry's production, supply and marketing is very clear.

The relevant departments will plan a good area so that sales enterprises can get together and production enterprises can get together. Customers will soon find their own needs when they enter the shoe city.

In Chengdu, a manufacturing enterprise usually produces, seeks customers and sells them all together.

Peng Jun believes that Chengdu shoe enterprises "waiting for orders" has gone to a blind alley, allowing middlemen to enter the industry to help them finance, and finding customers is the direction of future development.

The construction of the shoe industry operation Co., Ltd. in Western Sichuan has set up a platform for Chengdu shoe enterprises to get out of the fog forest smoothly in pition. "Similar support is needed by Chengdu shoe enterprises in the pitional period. It is the whole Chengdu shoe enterprises that needs to think and explore together to find new ways of development."

Peng Jun said.