The Ninety-Ninth Shanghai Shoe Fair: The Continuation Of The "China Market" Legend

The amazing Shanghai World Expo's passion for the world is fading away.

It is understood that in 2011, the ninety-ninth China footwear industry leather goods fair and the "famous brand shop" docking exhibition was specially supported by the Ministry of Commerce of People's Republic of China, hosted by China general merchandise business association, and Shanghai Baicheng Business Service Co., Ltd.

Seeking cooperation from a win-win Perspective

Is it a "big business" or a "big business bully"? It has been a very difficult topic between manufacturers. Now, customers and businesses are becoming stronger. How will the two sides get rid of their knot and live in harmony?

Since ancient times, China has been paying attention to "the right door to the door", but the standard of "the door to each door" in the new era seems to be no longer the final conclusion.

On the one hand, Saturday, PEAK, Yi Kang and other local ethnic brands have experienced a period of accumulation. The channel expansion period has ushered in a new round of pformation. Many listed shoe companies are using the power of capital to rob the shops in the terminal. The returnees national brand, represented by Dongguan, has returned to China with strong international information channels, relatively mature independent design and R & D, complete industry chain and world-class supporting services. Mature Italy, Spain, Portugal and other "foreign brands" are confident and powerful when they enter the Chinese market. On the other hand, the department stores gradually become the mainstream of consumption, occupying the middle and high end of Pyramid consumption.

China's chain shoe city, through continuous exploration and improvement, has been "dominant in one side" in various regions, becoming the best platform for local two or three line brands to seize the market.

Their advantages are very obvious. However, the docking between brands and domestic mainstream shopping malls, China's chain shoes city and other channels is not satisfactory. Brand dealers complain that the market is high and the cost is high. The channel providers are "disliked", some brands are not good enough, and the reputation is not enough. Therefore, it is very necessary to build a platform to enhance the deep communication between the brand and the manufacturers.

Just as China has entered the critical stage of deepening reform and opening up and accelerating the pformation of the mode of economic development, and with the advocacy of the state's insisting on expanding domestic demand, the ninety-ninth China footwear industry leather goods fair and the "famous name store" docking station held a win-win position in 2011, and set up a new platform for global brand dealers and domestic channel providers to "exchange, learn and cooperate", so that all brands can further enhance their core competitiveness and promote the strategic needs of expanding domestic demand driven by domestic retail carriers.

Many highlights flashed.

Since the founding of the China footwear industry and leather goods fair, it has witnessed the brilliance and decline of the development of China's shoe industry leather goods market. It has always maintained its growth with the industry, complied with the trend of the times and the trend of economic development, and has developed into the only professional shoe exhibition in China currently featuring the finished shoes and leather goods as the main body, the department store, the large retail shoe city, the high-quality channel business and so on.

Standing at the new historical node and analyzing the current and future economic development trend, the ninety-ninth China footwear industry leather goods fair in 2011 creatively created some new highlights which are different from the previous shoe industry leather goods fair.

First, accurate positioning, to create the industry's first exhibition.

The biggest highlight of this exhibition is positioning. In the early days of China's rapid rise, in order to cater to the advent of the service economy era, the integration era and the capitalization operation era, the ninety-ninth China footwear industry leather goods fair in 2011 launched the banner of "win-win for manufacturers and all for the Chinese market".

The design fully reflects the channel docking, product development, resource integration, brand communication, investment and the characteristics and current demand of the whole industry.

We have done meticulous and solid work in exhibitors' composition, audience invitation, publicity, media partners and selection of exhibition partners.

In terms of size and specification, it can be regarded as the first exhibition of China's footwear industry.

It is expected that the number and quality of the exhibitors will exceed the previous period. There will be more than 1000 department stores, more than 300 professional spectators, and more than 10000 outstanding agents and retailers.

Two, based on China, radiating the whole world.

The consumption potential of the Chinese market is being stimulated. China is becoming the "world mineral resource". The Chinese shoe market is also becoming the main battleground for some foreign brands and local brands to participate in international competition.

This exhibition is based on China's domestic market, and includes famous brands all over the world, mainly in Italy, Spain, Japan, France, Portugal and other countries, including Taiwan, Hongkong, Macao and Fujian, Guangdong, Zhejiang, Sichuan, Chongqing and other provinces.

Three, the form is diverse, the value is the biggest.

In addition to the professional boutique exhibition, the exhibition also organized a series of activities such as general merchandise investment promotion conference, China retail chain shoe city council, China footwear retail Summit Forum, Chinese and foreign designer salon, colorful 2011 autumn and winter trend new product launches, exclusive data release and so on, to ensure maximum product promotion efforts, maximize business cooperation opportunities, maximize brand publicity effect and maximize the scope of information exchange.

Four, give full play to the strength of the organization.

The exhibition is specially supported by the Ministry of Commerce of People's Republic of China. The sponsor of the exhibition, the Chinese department store business association, has more than 3000 department stores members and more than 1000 local trade associations.

At the same time, the exhibition also received the China retail chain shoe city council, Taiwan Resources International Limited, Taiwan Footwear Association, Italy Foreign Trade Committee, the Spanish Consulate General in Shanghai economic and commercial office, the German retail business association and so on.

{page_break}

Recruitment camp

The ninety-ninth China footwear industry leather goods fair and the "famous brand shops" docking exhibition investment information has been highly concerned by the domestic and foreign footwear leather goods enterprises, department stores, shoe cities and associations.

A thin leather shoes, MissSofi, Margaret, old cowhide, leopard, Yi Quan, Xin Qiao, Yuhua and other Taiwan enterprises were actively involved in the last exhibition because of their good results. The responsible persons of Guangzhou, GOLDENPARTY, Qisheng and other famous brands indicated that choosing the ninety-ninth China shoes industry leather goods fair is a strong channel resource behind them. Shopping malls, retail chain shoes city, excellent agents and strong retailers are the most urgent partners of Guangdong shoe enterprises.

The pressure of cost and competition intensifies the shoe enterprises in Guangzhou to realize that they should break through the tradition and pform from "internal repair" to product and management to "both inside and outside".

The three shoe and leather enterprises in Wenzhou, Jinjiang and Chengdu hope to learn more high-end brands from the ninety-ninth China shoes and leather goods fair and learn more advanced design and research ideas.

At the same time, we will carry out in-depth communication and cooperation with well-known department stores and China retail chain shoe city to achieve resource exchange and complementary advantages.

Portuguese famous footwear brand TATUAGGI, American BASEMAN casual shoes, Italy famous wal Wade, ENRICOCOVERI and CERRETANI, French brand CARVEN (card) leather, Spanish famous shoe brand HISPANITAS and leather brand Balenciaga, Japanese luggage brand Echolac and so on have also signed a cooperation agreement with the ninety-ninth China footwear industry leather goods fair.

It is reported that these brands have gained high popularity and sales outlets all over the world. This exhibition is expected to enter the Chinese market gradually.

Among them, Japan's luggage brand Echolac was once the first in Asia, and Europe has long enjoyed a high reputation.

In addition, the economic and Commercial Department of the Consulate General of Spain in Shanghai also sent business Commissioner Isabel to communicate with the head of the Organizing Committee of the ninety-ninth shoe fair, hoping to use this platform to introduce more Spanish brands to the mainland so as to develop the mainland market.

The Italy International Trade Commission, the German retail business association and other international organizations have also attached great importance to the ninety-ninth China footwear industry leather goods fair.