Traces Of "Shanzhai"? Fashion Fires

The word "Shanzhai" is derived from Cantonese. It is "small, small scale" or even "underground factory". Its main characteristics are imitation, speediness and popularity.

Since the beginning of 2007, with the popularity of Shanzhai mobile phones in China, Shanzhai has gradually penetrated into all fields, and has evolved into a new cultural phenomenon in the public life.

Early so-called "

There are many such cases in the domestic clothing market.

The French luxury brand Dupont (s.t.Dupont), which was acquired by Hongkong Disheng group in 1987, began to enter the Chinese market step by step.

The so-called "big tree" attracts the wind, its loud brand appeal and huge commercial value, so that the domestic Shanzhai merchants see profitable.

As a result, with the emergence of Dupont in France, the successive domestic Dupont has come out.

Nowadays, dozens of companies have been searched for Alibaba on the Alibaba website.

"Haining

Among them, the most similar with Dupont (s.t.Dupont) are Zhejiang Dupont clothing limited and American Dupont (Hongkong) International Co., Ltd.

On the official website of Zhejiang Dupont apparel Co., Ltd., the word "Dupont" appeared, and it was marked as "the only French Dupont dress limited company authorized to" SIDU "brand in China.

However, after referring to the official website of Dupont s.t.Dupont, there was no introduction to "SIDU". At the same time, the LOGO logo used by the company was "si.dupai", which was obviously different from "s.t.Dupont".

However, the English name of Dupont (Hongkong) International Co., Ltd. directly adopted the word "Dupont", but in the company's introduction, it did not mention the relationship with the French Dupont.

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It is the emergence of these "Dupont" people that make people foggy, making it difficult for consumers to find out the way.

In the Dupont bar of Baidu post bar, almost every day, people ask whether Dupont is the most authentic one, and the answers to them are often varied.

And many "Dupont" have fallen into vicious competition with each other.

From the beginning of the price war to the end of the price war, the battlefield has also shifted from the large shopping mall to the wholesale market. It has been reported that in a wholesale shopping mall near Changchun Railway Station, a stall owner loudly shouted "Dupont jacket 25 yuan".

-- a good one.

But now, the real French Dupont is lost.

In 2006, when his new CEO Alan Klevi took office, he began to focus on brand revival.

He paid particular attention to restarting the market in China.

At present, Dupont has opened 135 stores in several important economic cities in China, of which 30% are direct battalions, and the decoration, display and product settings of the shops have been greatly improved. All these actions are aimed at saving the "bad impression" of the "Dupont" left in the minds of Chinese consumers.

If France Dupont still has room for recovery, then the development of VALENTINO, the international fashion brand, is not so lucky in China.

Not long ago, VALENTINO escaped from the Chinese market.

It is reported that at present, there are as many as 200 brands of "Valentino" in the domestic market. Through the bloody price war among these brands, the VALENTINO of high fashion has spread all over the streets and streets at tens of yuan, and Valentino has been dragged down from the top luxury brands of the world, and has fallen into the cheap mire of the low-grade brands.

These "Li Gui" have been flooded and sold in the market for a long time, causing many negative effects on consumers. With the exposure of the media, consumers do not know what is the real Italy Valentino.

Since we don't know, nature has lost trust in the brand.

At this point, the authentic VALENTINO wants to regain land lost in the Chinese market.

Of course, there are many international brands that are plagued by Shanzhai brands in the Chinese market. A doggerel circulated in the circle can well illustrate the problem: "kad" is everywhere, "Fox" is full of mountains; "master" is stolen from cars, "crocodile" national tour; "Goldlion", worry, worry, worry!

We should rebuke and stop this kind of cheap Shanzhai.

However, in recent years, the traditional cottage culture also appeared "evolution", and the category of Shanzhai refers to the gradual expansion.

In the fashion circle, from the advent of every season's new clothes to the dress of every star, people are more and more happy to find traces of "Shanzhai" from them. No matter whether they are deliberate imitation or unintentional similarities, they will be known as "Shanzhai" names with jokes as long as they are not purely utilitarian plagiarism.

As a result, "cottage fashion" began to become a non mainstream trend, and began to keep pace with traditional fashion, becoming the focus of attention and discussion.

It can be said that "Shanzhai fashion" itself is a very fashionable new behavior.