What'S The Difference Between The Market Structure Of 2009 And 2010?

What is the difference between the market structure in 2009 and 2010? Is our brand aware? Who is the brand positioning? Who can I see? It is difficult for me to integrate into everyone. I know clearly what I am doing in the big climate. This brand is the winner of 2010.

Luxury brand: who doesn't want to live high?

In Hepburn's classic movie Tiffany breakfast, she plays the role of socialite every day fantasizing into the luxurious New York upper class society. This aristocratic circle is always associated with luxuries.

With the improvement of the quality of life, the top grade life shops in Chinese cities have also appeared. In the movies, social flowers have also appeared in China.

In Beijing, it is no longer the Royal noble who has been able to afford luxury goods in the past. The middle class and the new rich have become China World Trade Center mall, Xpu Ha Palace Hotel, Oriental Xintiandi and so on.

Especially after the completion of the Dongfang Xintiandi mall, which has a total area of over 100 thousand square meters, the Beijing upstart who originally repelled Wangfujing business circle has found a shopping battleground.

E.Zegen,

In April 8, 2010, Gucci opened at Zhengzhou people's Road store in Denis store for two days, and its daily sales exceeded 1 million yuan.

Miss Zhang, a Zhengzhou citizen, is a fashion fad. She will go shopping in Shanghai or Hongkong every year. She feels that the opening of the Gucci Zhengzhou store means that Zhengzhou has really entered the era of luxury consumption.

Market influence

Sales performance: single store day

Reporter's viewpoint: according to foreign media reports, Bain released the annual survey report on luxury goods industry, which reported that sales of luxury goods in the world were much higher than expected, thanks mainly to Americans and Chinese.

The bain report also shows that big brands in brand luxury goods are better than small brands.

Gucci's single store sale shows that Chinese luxury culture is maturing and popularizing.

The high quality of life is the voice shared by many luxury enthusiasts.

Luxury satisfaction brought by luxury is no longer just an identity recognition, but a buyer's own enjoyment needs.

The future luxury clothing market has wider space.

Grassroots brand: crazy fan {page_break}

Through the subway TV wall, it is easy to hear Wang Luodan's soliloquy: "I am not a big star, I like to dress up, and I also love"

The rise of grass roots is not accidental. Do ordinary people maintain the ease of ordinary mind and let everyone throw away their professional role. Can life be more ordinary? The answer of the big star is: Yes.

As the first lesson in the creation of many brands, it is unavoidable to be warned by all kinds of experts: to understand the consumers you are targeting, be sensitive to their taste and smell, because only in this way can your brand live in the market.

As time went on, a group of brands went out of the stage of "maintaining their livelihood" and began to move towards a well-off society. But we began to find that the preferences of the gods were becoming increasingly erratic, and it was more and more difficult to maintain their loyalty to the brand by cater to and follow their favorite products.

Market influence

Sales performance: 2 billion

Reporter's viewpoint: Although the sales volume of 2 billion yuan is a forecast of the past, it is equivalent to every Chinese who has to pay 1.5 yuan to buy clothes for all customers.

Amazing data, but it is still in the loss of all fans. Fan Kexin started with online shirts for men's shirts, and began expanding its product line in 2009. Today, its brand includes 6 categories, men's wear, women's wear, children's wear, accessories, shoes, home textiles, and so on. There are 20 thousand categories.

At present, a variety of services and inputs need to consume the capital of all sincerity.

For example, the recent 30 day unconditional return, which makes the return rate of van customer's products increased by 5%, and the conditions on the spot try to make the courier work from an average of 2 minutes per minute, or even wait for the customer to wear 30 minutes to try on the clothes, which keeps the cost rising.

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To maintain the reputation of grass roots at such a high cost, the advertising consciousness of everyone has to be praised.

In 2010, the harvest of "fan Kai Cheng" is "name" and "future".

Minority brands: desserts

Recently, the "2011 yuan Blanc de Chine spring and summer new fashion show" ended successfully in the fashionable and luxurious gathering area of New York, Fifth Avenue.

Many international fashion media, Hollywood stars, artists, stylists and so on attended the reception of the evening and watched the fashion show which combines Chinese and Western culture but is full of Chinese culture.

The fashion design concept of this show originates from an ancient Chinese myth, Pangu.

The newly developed classic style cheongsam series has made bold attempts and breakthroughs in the use of fabrics, and has smoothed and smooth fabrics with romantic and dynamic chiffon fabrics, creating a dynamic and appropriate visual effect, adding a romantic and classic flavor to the traditional classic cheongsam style.

Whether the black color matching or the white series with colorful digital printing shows the implicit beauty of Oriental women from different angles.

The contrast between the texture and the shape of the fabric is ingeniously integrated into the design.

Market influence

Sales performance: 65 million {page_break}

Reporter's viewpoint: the so-called niche brand always reminds people of the dessert after the big meal.

If you have personality, ideas and unique circles, you will surely value desserts.

If it is different and the minority can not publicize it can only be understood, it must be expressed through clothing.

The source Blanc de Chine has only 5 stores in three places in New York, Hongkong and Beijing, but has created 65 million yuan of sales. Of course, it can not only look at the patronage of Jackie Chan and Michelle Yeoh. The real consumer groups are those who do not want to publicize their identities, and are unwilling to do the masses in people's eyes.