Using Culture And Technology To Hatch All Stars In The Industry Chain

Just like the movie "the founding of the Republic", he left the way of "all stars".

In December 8th, at the launching ceremony of the "Jack seventh China clothing brand annual award" held in Shishi, Fujian, Chen Dapeng, executive vice president of the China clothing association, made a vivid metaphor for how to make the Chinese garment industry stronger.

Chen Dapeng explained to reporters that the brand should be discussed in the industry category, not just the terminal.

In fact, making garments is a brand.

It is more urgent to create cultural creativity.

In Chen Dapeng's view, brand is a concentrated expression of the level of industrial development, maturity, competitiveness and the right to speak.

Rising to the cultural level of the country, he believes that the growth of Chinese clothing brands will also become an important part of China's Cultural Renaissance, "because today's world is one of the most important indicators of a country's soft power."

At present, why is there a big gap between domestic brands and Western brands? Chen Dapeng believes that, apart from the short time factor in the development of Chinese brands, the most important thing is the gap in cultural creativity.

Although some domestic clothing brands are also learning to tell stories, they are striving to create brand culture, but it is still not enough to integrate them into products.

One of the characteristics of a brand is its cultural imprint.

"International brands and some well made clothing brands in China, behind their unique imprints, are cultural creativity.

More importantly, cultural creativity runs in the whole system of a brand, rather than simply overlaying, making simple stories.

And this cultural creativity mainly comes from the in-depth understanding and analysis of the lifestyle of consumers, as well as the right understanding.

"Technology is easy to learn, culture is not easy to learn, and innovation system is harder to learn.

Whether trend trend, design and research, or brand connotation construction, we still need to be promoted.

I think in the future development, the creation and construction of cultural creativity may be more urgent and arduous.

In the next five and ten years, the core of our industry brand building is the building of soft power.

Chen Dapeng further explained.

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Therefore, in this sense, it is not the ultimate goal of the annual Chinese clothing brand annual awards to recognize the excellent brand enterprises. It is more important to create a good atmosphere for brand building and promote the growth of Chinese independent brands.

Technology promotes industry

"Garment industry is not only a traditional industry related to people's livelihood, but also a fashion industry, cultural and creative industries, and high-tech industries."

Chen Dapeng said.

In fact, to speed up scientific and technological progress as an important support to promote industrial restructuring and industrial upgrading, has always been the focus of our textile and garment industry, and has made outstanding achievements in scientific and technological progress.

For example, during the "11th Five-Year" period, the output value of large and medium-sized textile enterprises and the output value of new products of Enterprises above designated size increased by nearly 2 times.

In addition, over the past five years, the whole industry has introduced nearly 20 billion foreign advanced equipment and 280 billion yuan of advanced equipment.

At present, the technology and equipment of key enterprises in the whole industry 1/3 reach the international advanced level in general, and the labor productivity of Enterprises above designated size is doubled than that of 2005.

Chen Dapeng said that the application of information technology is the main content of the industrialization of textile and garment industry.

"The integration of industrialization and informatization, and the development of Internet and Internet of things will bring revolutionary changes to the form of the industry in the future," he said.

During the "11th Five-Year" period, CAD (Computer Aided Design), CAM (Computer Aided Manufacturing) and other product R & D and design digital technologies have been widely applied in the whole industry, effectively improving product innovation ability and market reaction speed; at the same time, textile machinery is developing towards digitalization, integration and networking.

Jack, general manager of the new Zhejiang sewing machine Limited by Share Ltd, also told reporters that the supplier of sewing equipment can help textile and garment enterprises shorten the delivery cycle and deal with large-scale customization and help. Jack,

For example, in the production process, a single cloth machine plus a cutting bed is equivalent to 12~16 workers, which greatly improves the production efficiency and reduces the dependence on the workers' skills.

In order to further enhance the technological level of the garment industry, the industry will strengthen the development and application of the information integrated manufacturing system and mass customization technology of garment enterprises during the "12th Five-Year" period, and accelerate the R & D and industrialization application of raw materials and manufacturing technologies for high-end clothing.

From enterprise management to logistics terminal, from product manufacturing to cultural creation, technology is the guarantee and cornerstone.

All the creativity in the industry is finally achieved by technology. "

Chen Dapeng pointed out.