Vietnam Sports Shoes Output Growth Is Directly Catching Up With China

This year, 1--11 month, Vietnam Gym shoes Output value increased by 20.2% over the same period of last year, above China's scale. leather shoes The output value of enterprises increased by 23.4% over the same period last year. By contrast, Vietnam's sports shoes output growth is directly catching up with China.

This year, with the global economic rebound, the number of orders has increased, and the China ASEAN Free Trade Area has been fully launched, Vietnam. footwear industry Rapid development and output growth of sports shoes catch up with China, the largest shoe making country in the world. However, the industry generally believes that the Vietnamese footwear industry is still difficult to catch up with the level of our country in a short time.

According to the latest statistics from the General Administration of statistics, Vietnam's sports shoes output increased by 20.2% over the 1~11 months this year, higher than the average level of Vietnam's industrial production. According to the data released by China Leather Association, the total industrial output value of leather shoes enterprises above Designated Size in China in 2010 1~10 was 287 billion 200 million yuan, up 23.4% over the same period last year.

Blue Xuan Pu, a general manager of Taiwan funded footwear enterprises in Dongguan, said that a large number of orders for global sports shoes are in the hands of Taiwanese businessmen. In recent years, Taiwanese businessmen are obviously moving to Southeast Asia and other regions. This is mainly due to customer requirements such as Nike and Adidas. Manufacturers can not focus too much on production in one country or region. They need to diversify their operations. Vietnam's sports shoes orders are growing rapidly. Now the production capacity is gradually approaching saturation, and the order of sports shoes has begun to shift rapidly to Indonesia, India and other countries.

However, LAN Xuan Pu is not optimistic about China's footwear industry. He believes that the high labor cost and fluctuating exchange rate cause the competitiveness of Chinese shoes to be weakened. The average monthly salary of Dongguan shoe makers is basically over 2000 yuan. The company's wage cost has risen by 30% this year, but it has not been able to make money in one year, and the shoe factories have been closed down. It is estimated that a number of shoe factories will be closed or transferred. But the situation should not be so bad as the last round of collapse. After all, many enterprises have adapted to environmental capacity through transformation and upgrading.

Since the 90s of last century, the footwear industry in Taiwan has been transferred to the mainland on a large scale. Wu Zhenchang, chairman of Guangzhou Chuangxin shoes industry, is one of them, transferring all the factories from Taiwan to Guangzhou. During the peak period, he once reached 20 thousand employees in the shoe factory in Guangzhou. After the outbreak of the financial crisis, the workers were reduced or reduced, and there were only about 6000 people left. This year, orders were rapidly warming. But Wu Zhenchang still kept the original production scale without expanding the number of workers. He said that because of the decline in profits, he was careful to take orders and was unwilling to blindly expand production again. Only RMB appreciation had eaten 2% of the profits.

At present, some foreign shoe factories in Dongguan have transferred their production lines. Chen Zheyang, the business director of Dongguan Cheng Feng Machinery Co., Ltd., said that 10 years ago, with the transfer of Taiwan shoe enterprises to Dongguan, the customers were basically foreign shoe factories which were exported by OEM. Now, obvious changes have taken place. Labor costs are rising rapidly. With the lack of workers, many foreign shoe factories that are engaged in export sales are moving inland and Southeast Asia. Foreign shoe factories have declined to the equipment purchased by enterprises, accounting for less than half of the total sales of the enterprises.

Li Peng, secretary-general of the Asian Footwear Association, returned from a visit to Vietnam not long ago. He told reporters that Nike, Adidas and other international sports shoe giants demanded that the shoe factories export some of their sports shoes to Vietnam, mainly because tariffs were cheaper than exports from China. Over the past few years, some foreign shoe factories exporting to Europe have shifted to Southeast Asia. However, the transfer of Chinese local shoe enterprises to Vietnam is not obvious, and Vietnam is also suffering from shortages.

"In the past few years, Vietnamese footwear enterprises mainly concentrated in Hu Zhiming city. In recent years, because of the lack of labor to transfer to Hanoi, the labor cost of Vietnam is also gradually rising, and the monthly salary of workers is more than 1000 yuan RMB, which is several hundred Yuan different from the Pearl River Delta region." Li Peng said that although Vietnam's labor cost is relatively cheap, Vietnam's footwear industry is unable to catch up with China in terms of production technology, matching and proficiency of workers. It is still mainly produced by sports shoes, and the order of women's shoes, such as processes and designs, can hardly be transferred to Southeast Asian countries at once.

Guo Xiaoping, chairman of Dongguan Huahong shoes industry Co., Ltd., said that whether or not to transfer Southeast Asia should be considered from the direction of enterprise development, instead of taking into account only the labor cost factors, reducing costs by transferring is not a long-term solution. The enterprise mainly engaged in women's shoes, and through the design innovation, it can digest the rising labor cost.