European Luxury Brand Austin: Low Profile And No Publicity

The capital of fashion -- Britain Thames

Many famous cities in the world are built on water.

London, Thames River.

It is like a blue satin, bright and charming, winding from the center of the city, making London a rare port in the world.

Its mouth is also far away from Beihai and the Rhine estuary of the European continent, opening a direct shipping channel to the richest areas in Europe.

At the same time, London is located in the middle of the Mediterranean Sea and the Baltic Sea, thus becoming the best commercial port in that area, which undoubtedly promoted the prosperity of London.

In 1876, the world's first trademark appeared in London, England.

Britain has created a lot of excellent brands in the history of mankind. Britain is also the birthplace of the world's creative industry. It has strong design capabilities and a large number of top design professionals. London is also the center of world design.

John Burns, a British statesman, once said, "Thames River is the most beautiful river in the world," because it is a mobile history.

Compared with some big rivers on the earth, Thames River is not long, but where it flows through, it is all the essence of British culture. The essence of the British Empire is almost on the river Thames. It is not so much a collection of cultures, but rather Thames River has nurtured these splendid England civilizations.

It nurtured and nourished London.

So it's in London, like mother, like life.

It is in English culture and art, such as the river of inspiration, the source of power.

Shanghai Thames Town

A thousand miles away in Shanghai, there is also a "name".

It was built on the river style of the pure Thames Town in England.

Walking into the small town, wandering and wandering in the winding alleys, the buildings and blocks of England are slowly showing up, as if they were circuitous in the medieval streets and alleys.

Inadvertently, you will mistake yourself for entering the scene of Shakespeare, and the bell of blessing is floating from the church, gently breaking the tranquility of the town.

Narrow and tortuous steps, stone road, street sculpture, Diecai wall, Vitoria style terrace, Gothic cathedral, beautiful island surrounded by water.

The lush lawn and flowers reflect bright red walls, white windows and black tiles. They appear elegant, dignified and exotic.

Between the blue sky and the clear water, the trees are full of beautiful flowers.

Here, everything is slow, lazy, beautiful and peaceful.

Such a life is so beautiful that people just want to thank life itself.

Who is "Austin"?

Because Austin, acting as the 30 international brand, is the most fashionable and luxurious brand in the whole continent. It is imported from China by Austin.

Austin's previous life began in 2000. In the most economically developed Guangdong of southern China, senior fur clothing opened the door to 10 years of clothing business.

But the splendor of Guangdong has already belonged to the past. Austin did not want to indulge in memories, but also wanted to look into the future.

Of course, the energy emitted today is precisely the result of the accumulation of past achievements and experience.

The current Austin team has been established by many senior experts in brand management, marketing and operation management. Its comprehensive strength has been built after 10 years of training. In the fields of experience, talent, capital, business network, connections, influence and so on, Austin has a strong advantage.

This valuable business wealth is immeasurable, not only provides a guarantee for the company's financial resources, but also forms a reliable cycle of sound operation.

2009, in a globalized era, Austin came to Shanghai, an international metropolis. With the help of the post Expo effect, many international brands wanted to enter the Chinese market but did not understand the business opportunity of the Chinese market. They had a strong involvement in the European brand agency, combined with foreign brand advantages, combined with their own access, localization and talent advantages, and used brilliant and passionate cooperation to break the boundaries of the United States.

The art form of clothing is to solidify the beauty of instant beauty in life and fully show one's unique personality and elegant temperament.

Today, Austin has won the general agency of dozens of European brands in mainland China on the basis of confidence in international brands, especially luxury women's clothing.

In the future, Austin will continue to work hard to disseminate the most fashionable and luxurious clothing culture in Europe, help promote the international development of China's garment industry, and become a truly professional international brand agent, so that Chinese people can enjoy more and better international brands.

Why did "Austin" choose "Thames Town"?

With the development of China's economy, Shanghai is accelerating the pace of building a world-class city.

With the completion of the Sheshan golf course and the Amy International Hotel and the complete opening of the rail pit, the largest and best quality villa district in Shanghai, with Sheshan as the center, is gradually forming. The Thames Town is the most mature landmark in the "big Sheshan villa plate".

Since the brand of "Austin" is modern European style, the way of life advocated is elegant and noble. Naturally, a landmark is needed to explain such a concept. "Austin" thought of Thames Town.

It accords with the five main aristocratic elements of "Austin" brand selection: harmony, purity, dignity, elegance and nobility.

Advantages of geographical pportation

It is located in the core area of Songjiang new town, Shanghai, about 1 hours away from the center of Shanghai.

Its northeast is Songjiang University Town, the north is Sheshan national tourist resort, the west is Songjiang science and Technology Park, and the south is an ancient city with more than one thousand years of humanistic history.

It is a natural high-grade villas with a combination of history, humanities, natural resources and industrial resources.

Romantic British temperament

Although it has become the most fashionable cultural tourist attraction of many people, it was appraised as the best outdoor location of Shanghai wedding dress as early as 2005, but it still retained a unique aristocratic quietness.

The times town is now an international art district.

The pursuit of harmonious coexistence between man and nature is a truly happy town, an art town and a charming town.

The town is fully functional.

Although it occupies only 1 square kilometers, it has gathered all kinds of public facilities such as kindergartens, schools, supermarkets, fitness clubs, commercial blocks, hospitals, churches, hotels, leisure clubs, cultural clubs and so on.

The 5 minutes walk range can meet all kinds of life needs.

In Shanghai, where GDP per capita is more than 10 thousand US dollars and the average housing price is more than 10000 yuan, many real estate projects such as golf villas, Resort Apartments, theme parks, and other real estate projects have truly become the new settlements of modern urban celebrities, and successful and honorable people relax their physical and mental habitats.

Perfect match with "Austin" -

Clever coloring, showing gorgeous and luxurious; red brick, white wall grey tile, solemn display dignity.

The high-end high-end life of the town is consistent with the "Austin" consumer group.

The cultural connotation of the town coincides with "Austin": the town has a city planning exhibition hall and an industrial exhibition hall in Songjiang, with a private art museum in David Hall, the British style castle.

Beauty and art are inseparable.

The town's low-key, unassuming Personality Orientation and the "Austin" brand spirit congenial.

The British culture and the "Austin" in the town complement each other. Just like living here, it is also a taste to enjoy the "Austin" clothing display.

The town has pleasant neighborhoods, tranquil roads, yacht cruising large artificial lakes, they are not inferior artificial miniature landscape, quality and sense of detail are first-rate, this is like the "Austin" agent of Europe's major luxury brands, concentrated European fashion essence.

People often enter the Thames Town for the first time, and it is hard to imagine that there is such a beautiful city that is quite different from the city center.

What Austin wants to bring to you is such a surprise, a great expectation and an infinite imagination. I hope you can't help going into her and getting to know her.

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If you have come to "Austin"...

Austin, the site of the town of Thames in 2009.

It is located in the southwest of Shanghai, 30 kilometers from downtown, 25 kilometers from Hongqiao airport, and 70 kilometers from Pudong International Airport.

The Shanghai Hangzhou Expressway, Shanghai Hangzhou railway, the same three expressway, Shanghai Qingping Expressway and the construction of the Jijin Expressway and the Shanghai light rail R4 line are crisscross, and the traffic is very convenient.

It wins in the noisy, elegant environment, away from the noise of the city, in the embrace of nature.

The whole office area is decorated elegantly and exquisitely, the reception hall is magnificent and noble, showing modern luxury and comfort.

If the slogan of Thames Town is: enjoy the good time of classic Europe.

Then, the slogan of "Austin" is to select the cream of the whole Europe and create a yearning for China.

What Austin can do...

Our target consumer groups:

With the deepening of fashion industry's fashion, people's demand for clothing is no longer a matter of high quality and low price, but also needs to be satisfied with taste, taste and spirit.

Clothing brand has become the symbol of people's professional characteristics, life taste and status status, and has become the "no name card" of modern people.

Brand is also a passport to the clothing market.

Our target consumer groups are only for real brands.

They like to avoid the crowd, they pursue personalized service; they pursue fashion.

But they have one thing in common, that is, no price.

Their age is 20~40 years old.

Our expertise:

We can understand exactly what luxury is.

Because if we can not understand the luxury goods correctly and have the real knowledge from practice, then all the services provided to the luxury brands are just like the sand on the seaside.

In Austin's view, all luxuries in the world are classics.

We serve luxury goods.

In Europe -

We set up representative offices in various countries.

Germany, France, Italy...

Milan, Florence, Paris, London...

Austin's place is the world's romantic place.

As a brand agent, before we act as an agent, we will have a detailed understanding of brand characteristics, examine the strength of manufacturers and analyze their capabilities.

After selecting the brand of the agent, we will also deeply understand the brand management mode, business philosophy, brand culture, brand characteristics and brand positioning.

We do market research in China and Europe. Which brands are most popular? What are the new brands? Xiao Hao has a sharp corner. For this reason, we have seen more than 100 fashion shows every year.

10 years of high-end women's wear experience let us know what the market wants and what customers want.

We can fully grasp the consumer psychology and the consumption gap between Chinese cities.

We are committed to providing our partners with the best quality service and the best market solutions, and achieving the maximization of customer interests is our unremitting pursuit.

Cooperative brand operators can use our sales network to push the products from the production line to the whole Chinese market in the shortest time, so that they can focus more on design, production and development.

And we will not only sell brands, but also provide first-hand market information to brands.

Take advantage of each other's advantages, complement each other's advantages, and share resources in a win-win situation.

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In China --

As a management and business investment company acting as the first line brand in Europe, our sales network spreads all over the 127 cities such as Shanghai and Beijing.

In view of the fact that China's major brands are concentrated in department stores, the goal of our brand entry is our long-term cooperative customers, up to more than 200, and most of them are boutique stores.

For example, Shanghai's Hang Lung, Mei Long Town, friendship mall, Oriental Shopping Mall...

Because of the foundation of long-term cooperation, the brand can occupy the market as quickly as possible at the first speed.

Market location, operation cost and so on can also be effectively controlled, and channel advantages are clear at a glance.

What we sell is not a single garment. According to the development of our business, our goal is to establish "Austin famous city" in 30 provinces and cities in the near future, with an area of 500~3000 square meters, and build our own market monopoly layout.

It is estimated that the first "Austin famous city" will be opened in the traditional rich area of Shanghai, near the golden road of Gubei.

For brand management, we carry out the "three steps" operation mode: we first define the adaptive group of the brand, then see what kind of exhibition method is most suitable for it, and finally adjust the consumption habits and competitors' situation in the local market.

Generally speaking, the 1/3 brand will enter the Department Store (that is, has entered the market), the 1/3 brand will enter the boutique (soon to enter the market), and 1/3 brand will be in the incubation period (i.e. waiting to enter the market) to observe and replace the poor brand.

We are about to launch online shop, with the exhibition hall's physical display, online ordering, on-site goods.

You can also go to all the "Austin famous cities" in the whole country to see the goods and get the goods.

The two markets are catching up.

We already have a 10 thousand square meter exhibition hall (Show Room), and will also offer supporting cafes, wine bar and cigar bar for customers to enjoy shopping and pick up goods.

Of course, hardware configuration is only preliminary, and more importantly, execution.

We have a strong organization and team to execute.

We have established a sound operating system.

We have a comprehensive and professional marketing management team, with keen market insight and efficient market reaction. We can truly undertake the construction and maintenance of terminal network, ensure the healthy and healthy development of terminal network, and maximize the efficiency of brand marketing.

We provide professional pre sales training services, and outstanding performance managers will enjoy exclusive pick up rights.

We provide maintenance services, constantly maintain communication and communication with terminals, help to solve the practical difficulties of the terminals in time, accurately grasp the characteristics of the mixed market state of emotion and rationality, and guide the terminal to make full use of the resources and advantages of the brand monopoly so as to strive for the largest market share.

Our goal is to go public in 4 years.

All the above models are the successful models of Austin, which have been proved by practice for 10 years and have absolute scientific and market advantages.

Austin's goal: 1% -

The current market situation is:

All the world's big names want to enter China.

However, China's geography, humanities, consumption habits, competition and so on, compared with the European continent, there are many differences, brand businesses will spend a lot of money and energy.

Many famous European clothing brands are currently limited to Europe only in popularity and sales.

And through our professional services, we can quickly open the market.

Our goal is to have 1% of the total sales of European brands in the Chinese market.

As a matter of fact, the rapid growth of China's luxury market really does not dispose of the expectations of luxury businessmen.

China's fascination with brands has gone crazy.

Now China is a huge market that no one dares to underestimate.

The latest 2009 China luxury goods report shows that as of January 2010, China's luxury consumption accounted for 25% of the global market for the first time, surpassing the United States for the first time, ranking second in the world, up to 8 billion 600 million US dollars.

The report covers 21 cities across the country, with nearly 1000 consumers taking part in the survey. Nearly 90% of respondents said they would not change their preference for luxury goods due to economic weakness.

It is estimated that by 2015, China will win the world's first place in terms of annual luxury consumption of 14 billion 600 million US dollars and Japan's first place. The demand for luxury goods in the Chinese market will occupy 29% of the total global luxury market.

China will become the most dynamic consumer market in the global luxury industry.

According to statistics, in the next 30~40 years, China's economic development will surpass that of the United States.

Chinese people are also confident of the future. This confidence will be more expressed in the large demand for luxury goods.

China surpassed the United States last year to become the second largest luxury market in the world.

At present, there are 87.5 millionaires (US dollars) in China, with an average age of 39.

Kaine Golan, director of FDKG consultancy, said: "with the appreciation of the renminbi and the depreciation of the pound, the rich Chinese have become the eldest of foreign consumers in London."

The cake is so tempting, and this is just the beginning.

Britain is the oldest rich country in the world.

In English culture, the delicacy of pursuing the details of life, and the degree of obsession with elegant life are unthinkable.

Austin, in the beautiful and beautiful town of Thames in Shanghai, inherit this exquisite aesthetic way, which is a dream that you can appreciate romantic and luxurious.

When you see "Austin", you will know that you have come to Europe.