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Lining'S Share Price Plummeted Two Days, 20.28%&Nbsp; &Nbsp; Market Value Evaporated More Than HK $4 Billion 500 Million.

2010/12/23 10:46:00 30

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Lining

This Monday, two fell 20.28%, and this year the market value has shrunk by HK $11 billion 477 million.

along with

Nike

Adidas and other foreign brand plans extend the front line to two or three tier cities. The brand of domestic sports shoes has suffered great pressure, and the shares of the companies involved have also been declining since June.

Lining was hit by news that the order amount fell 6% in 2011, and its share price plunged 20.28% in just two days, and its market value evaporated more than HK $4 billion 500 million.

Lining fell 2.48% yesterday.

In recent years, the brand of domestic sports shoes has developed rapidly, and the market share of Nike and Adidas has been decreasing year by year.

Statistics show that the market share of Nike and Adidas, which occupied the top two of the sales list, has dropped from about 15% in 2006 to 10% near the current level.

In 2009, Lining ranked the second place Adidas in 10% market share, behind Nike, the top 10.2% market share.

This allowed Lining to become the darling of the Hong Kong stock market, and its share price soared 143.8% in 2009, the biggest annual gain since listing.

However, foreign brands immediately launched a counterattack: Adidas announced the 5 year plan to "2015", and Nike also plans to launch a 300 yuan low price shoe, aiming directly at the two or three line market.

To the surprise of the market, Lining, the leader of the domestic brand, ordered a 6% decline in the order of 2011.

Affected by this, Lining fell 20.28% on Monday and Tuesday.

Yesterday, although Lining fell 2.48%, but in the past six months, the decline still reached 38.6%, and the market value evaporated 11 billion 477 million Hong Kong dollars.

Citigroup

Give a buy rating.

The strength of foreign brands also put pressure on the prices of other domestic sports shoes enterprises, especially when Nike brand President Charlie Denson announced that he would fight for China's two or three tier cities in June 23rd. Lining, Anta, XTEP and other listed companies were all out of favor in the capital market.

Among them, Lining, Anta, XTEP international three companies share prices, from June 23rd to yesterday, respectively, fell by 38.6%, 18%, 16.23%, and Nike stock this year from 66 U. S. dollars to 92 U. S. dollars, or 39.7%, Barclays Capital has recently increased its share price to 100 U. S. dollars.

However, Lai Yitang, an analyst with state Yuan Securities, said that from the perspective of market performance, the orders for Anta and PEAK in the second quarter of 2011 were all ideal, and the encounter of sports shoe brands had just begun.

Although Lining is sung by a number of securities dealers, the future of domestic sports shoes enterprises is not seen by everyone.

For example, Morgan said that XTEP continued to watch the stock price; Citigroup and UBS also recently bought Anta rating.