Five Strategies For Small Foreign Trade Enterprises

It depends on the development of the Internet. business The world is as big as small businesses. company Compete with one another. Electronic Commerce This is the case. In many cases, small businesses will take a big advantage. A clear trend is that the number of small and medium sized online retailers has been increasing significantly in recent years. From 2005 to 2007, the number of small and medium online retailers in the North American market increased from 21% to 32%. Therefore, when developing foreign trade e-commerce, China's export enterprises can be full of confidence and believe that there is much room for development in overseas markets.

So what are the advantages of small businesses? Let's take a brief look at five:

You can do at least as much as a large company in the aspects of website appearance, technology and service flow.

Nowadays, with the popularization and progress of e-commerce technology, building an English version of e-commerce website is not only cheap, but also advanced in technology. Many small e-commerce websites are no less than large websites such as Amazon in terms of interface, technology expertise and user experience. With the rapid development of e-commerce business, many station service companies emerge as the times require to set up e-commerce websites for customers, some of which cost less than $100.

As a result, when Internet users enter an e-commerce website, it is difficult for him to judge directly from the professional level of the interface. Behind this company is a team of one or two people, a team of ten people or a large company with thousands of people. Therefore, for those enterprises who are interested in foreign trade e-commerce, setting up a station is not a difficult problem. First, we must comply with international standards in interface design and supporting technology.

You can do better than target for target customers.

In order to achieve sales targets as quickly as possible, large online retailers need to consider large scale markets. In many cases, they do not even care about certain niche markets, because they think that this particular market is too small to be valued. So when they put in advertising and select keywords in search engines, they first considered whether they could attract as large a user pool as possible. For them, the better the net spread, the better. As a small business, you don't have to do that at all. You can narrow down the scope, select your customer base according to your product characteristics, and then consider the key words and public relations or advertising platform. The more accurate results of customers, the less they buy, but more willing to buy more expensive goods, they will be more loyal, more likely to repeat the purchase.

In terms of personalized service, you can do more flexibly than big businesses.

The following assertions can almost become the truth: the bigger the company is, the more difficult it is to provide personalized and one to one services. Small businesses, however, have different conditions and have the right to provide close service to their customers and become their friends. If you are pricing more than big businesses due to scale effect, personalized service can become a must kill skill for retaining customers. And if you enjoy the price advantage because you are closer to the source, you will be more invincible. There are many small and practical tips for personalized service:

- every time a customer gives a small gift with special commemorative meaning after shopping.

Collect customers' birthdays and send them an e-card on that special day.

The customer service department effectively grasps all kinds of information left by customers when they register, so as to send out targeted responses in the shortest time of incoming telephone calls.

Collect customers' personal preferences and send targeted promotional messages to them when new products are launched.

Personalized service is not difficult, there are plenty of tricks.

You can rank many key search words far beyond big business {page_break}
 

One of the main battlefields of e-commerce marketing is search engine keyword ranking. We certainly do not exclude the search engine marketing (SEM) and search engine optimization (SEO) of some large enterprises doing well, but a common phenomenon is that SEM and SEO are a relatively new marketing field, and their success is not directly proportional to the input. Many large enterprises in this field are not only deep but also less valued. This makes it possible for small businesses to win in search engine marketing. As long as you have someone to ponder and master professional skills, you can take priority in many key search terms. The keywords of search engines are almost similar to your virtual facade. You should constantly think about the keywords and key words optimization of mainstream search engines such as Google and Bing. Even if you don't invest too much, you can make yourself rank in front of big companies, whether they are natural search results or advertising rankings.

In terms of the means and input of network marketing, you have greater flexibility than big enterprises.

Large enterprises have pressure from venture capitalists and shareholders, and it is difficult for them to get rid of large-scale advertising in marketing. But in a decentralized and authoritative Internet era, a large marketing budget does not necessarily lead to a direct increase in sales. As a small business, you must learn to use the various marketing tools and platforms that the era gives you, and use your head to form a flexible and diversified marketing mix.

Here are two examples: RealmDeker.com, a typical retail business of dozens of people, is selling household goods. In addition to search engine marketing, they mainly link up with a number of blogs through the Internet word of mouth marketing, and publish products on social shopping sites such as ThisNext.com, such as ThisNext.com and StyleHive.com. There are active consumer shopping experiences on these websites. CleanAirGardening.com, another small website, has made the products into various interesting videos and published them on video websites such as YouTube. Website operators say that the traffic coming from video sites is 20% higher than that of other places.

To sum up, to develop foreign trade e-commerce, you have to do the following homework, so it is perfectly feasible to compete with large overseas companies.

1, set up a professional e-commerce website that is in line with international standards, making it as professional, rich and vivid in appearance as the big website.

2, in terms of the target market, do not be greedy for perfection and focus on specific niche markets that are not very valued. It is best to build on the export experience of your previous products.

3, differentiation is achieved by providing personalized and adequate services. The founder of ZAPPOS, a well-known retail website, once said that the first and only goal of his company is to make customers happy. As a small company, make your overseas customers happy, and regard your website as a friendly neighborhood store on the Internet, which should be your way of survival.

4, master the technology of search engine marketing and search engine optimization.

5, various ways of marketing with full Internet technology, such as video marketing, Internet public relations, blog marketing, Facebook/Twitter community marketing and so on.