The Eastern Voice From "The Source Of Fashion"

In the course of heaven and earth, we can change the past and the present into a family statement.

NE TIGERL, the leader of China's fashion industry and the guardian of the endowment's cultural mission, is the highlight of the 2011 China fashion week.

However, this is not the first time that the rock has been blown away, but it is not the last time.

The opening of Shanghai new store is undoubtedly another strong and forceful manifesto issued by NE TIGER to the international fashion industry.

As China's "Champs Elysees", Huaihailu Road has been known as the source of high-end fashion in the East.

Its elegance, elegance, low-key luxury and strong historical and cultural background are in line with the brand concepts of many international luxury goods.

Now, in this exotic commercial street filled with many foreign brands, there is finally a Chinese face -- NE TIGER.

In November 6, 2010, NE TIGER officially landed in the heart of Shanghai Huaihai middle road and became the first luxury brand in China.

This is the ninth store opened by NE TIGER in China. It is also a new round of expansion in the Chinese fashion area after the 05 year headquarters moved to Shanghai to take part in the "TOP MARQUES Shanghai international top private goods exhibition".

The new concept of the NE TIGER Shanghai image store is adjacent to the famous French luxury brand Louis Vuitton and the Italy men's clothing brand Zegna. It has the top and private shopping space, full of low-key and luxurious charm, which makes the eastern simple beauty and the western fashion simple to collide and merge here.

Compared with many international luxury pure luxury, NE TIGER has a delicate and unassuming quality in the room. It can not help but think that it should belong here.

Huaihailu Road, carrying a city, tells a history.

From the late Qing Dynasty to the Republic of China, the first Xia Fei Road (later named Lin Senlu), which was originally formed in 1900, was renamed Huaihailu Road by commemorating the Huaihai Campaign.

Cross the three dynasties, experience 100 years, and see the vicissitudes.

In the hundreds of years of baptism, Huaihailu Road has not lost its glory because of all kinds of turmoil, but seeks its own vitality.

Fashion is the tradition of Huaihailu Road, the soul of Huaihailu Road, the vitality of Huaihailu Road, and the eternal charm of its penetration into space and time.

The buildings in Huaihailu Road are full of national humiliation and burn heroic struggles.

It was in the stormy years that Huaihailu Road formed its multicultural pattern.

The rich shade of trees forms a deep green tunnel. The two sides of the European architecture are of different styles and styles. They built the best residential buildings in Shanghai, the best municipal facilities, and the people who live in the mainstream position of economy and culture. All of these make Huaihailu Road become the "source of fashion".

In the eyes of foreigners, it is very Chinese and very Shanghai. In the eyes of Chinese, it is very modern and very modern.

Even after the historical changes in Huaihailu Road, although the dress is simple, but can not hide the natural beauty, still maintain the most fashionable position of Shanghai.

When the spring breeze of reform has just blown up, Huaihailu Road has created a number of "leading" trends with unique sensitivity.

The so-called "Indus" Phoenix, today, the major multinational companies settled here, the international top brands are coming, Cartier, dunhill, Hermes, Louis Vuitton, Zegna and other world famous brands have opened flagship stores in Huaihailu Road, Huaihailu Road has also become a Western luxury brand competing for new areas.

Huaihailu Road, which has a 110 year history, is experiencing an unprecedented "Phoenix Nirvana".

In 2010, after the introduction of Louis Vuitton and Zegna, the Li Bao Plaza, located in the most prosperous section of Huaihai Middle Road, first welcomed China's luxury brand NE TIGER, which broke Huaihailu Road's long history of being classified by Western luxury brands, filled the blanks of luxury brands, and opened up a new prospect for the revival and burgeoning of luxury brands with Chinese elements.

Since then, Huaihailu Road has been branded as a luxury landmark in China.

The 5000 years old traditional culture of the Chinese nation is extensive and profound. It has a long history and leaves much inspiration and inheritance for posterity.

When modern fashion collides with Chinese civilization, everything looks different.

NE TIGER, based on traditional culture and deep excavation of the essence of Chinese civilization, integrates modern aesthetic standards and three-dimensional tailoring techniques to perfect the low-key and beautiful power contained in Chinese elements.

In the hands of NE TIGER, the power of Chinese elements has been reborn and released.

The costume art of the more than 50 nationalities is integrated and natural. Yun brocade, four famous embroidery, silk, rope and Qiang embroidery are no longer lost in the long river of time. The cultural essence of the ancient Yi ology, history, folklore and totems is displayed in the form of vision in the eyes of the world and on the T platform.

The concept of "integrating ancient and modern, and connecting China and the west" has allowed the accumulation of Chinese history and the essence of western culture, such as Tai Chi, to inject a strong vitality of NE. TIGER to convey a Chinese power to the world and open the door to China's popular trend.

NE TIGER not only created the top fashion position of "China fur first brand", opened the first year of China's evening dress, promoted the revolution of Chinese style wedding dress, and rewrote the legend of Chinese civilization with the name of NE TIGER.

NE TIGER has consistently committed itself to the revival and emerging of Chinese luxury brands, and is committed to the spread of the national cultural heritage.

In April 2010, Luan Feng's double peony, created by NE TIGER, was forever preserved by the capital museum. In July 2010, the Information Office of the State Council officially launched the work of the national image promotion film. The NE. TIGER custom made Chinese dress perfectly displayed the oriental charm and style of the stars such as Zhang Ziyi, Song Zuying, Tan Jing and so on, showing the Chinese civilization once again in the world.

Today, NE TIGER focuses its attention on the Huaihai Road, and turns its international vision to the new landmark of the world fashion area.

In the Huaihai Road, which is full of Western luxury culture, NE TIGER has revealed the great beauty of the East and is rooted in the Oriental world's fashion source.

NE TIGER will inherit the splendid Chinese civilization for thousands of years, and release its voice from the east to the western fashion empire.