Clothing Consumption Will Become The First Supporting Force Of GDP In 12Th Five-Year.

In the second half of 2008, the central government proposed to expand domestic demand, especially to increase the number of residents.

At the two national meetings in March, the government work report listed eight aspects of work to be focused on in 2010.

The report points out that "to consolidate and expand traditional consumption, and actively cultivate information, tourism, culture, fitness, training, pension, family services and other consumer hot spots, and promote the optimization and upgrading of consumption structure.

Expand consumer credit.

We should strengthen the infrastructure construction of Commerce and circulation system, and actively develop e-commerce.

We should rectify and standardize the market order, and strive to create a convenient, safe and secure consumption environment.

We will continue to implement and improve policies and measures to encourage consumption.

We will substantially raise the ceiling price of home appliances to the countryside, increase varieties and models, expand the scope of subsidies, improve the subsidy standards and methods, strengthen the management and assessment of successful enterprises, improve the quality and service level of their products, and improve the household appliances, automobiles, old cars and motorcycles, and the purchase tax of small displacement vehicles will be collected at 7.5%.

We must implement these policies and measures, and do well in good things, so that we can get substantial benefits from the masses.

In the second half of last year, the Twelfth Five Year Plan for national economic and social development was promulgated in 11th Five-Year.

The second item of the outline is "adhering to the strategy of expanding domestic demand and maintaining steady and rapid economic development".

The outline pointed out that, in order to "adhere to the strategy of expanding domestic demand, especially consumption demand, we must fully tap the great potential of our domestic demand, focus on solving the obstacles of institutional mechanisms restricting domestic demand expansion, and accelerate the formation of a new situation in which consumption, investment and exports coordinate the growth of economic growth."

In this outline, in the "three carriages" of consumption, investment and export that support the development of national economy, consumption will be the first supporting force for the first time, and will become the first supporting force for supporting the development of the national economy. This shows that the importance of expanding consumption in the future development.

Favorable policies and sustained consumer market are gratifying.

In the summary of the work done in the previous year, the two governments' work report described in this way: "in 2009, the breadth, intensity and breadth of the policy area we encouraged to consume were unprecedented.

The central government invested 45 billion yuan to subsidize the purchase of home appliances, motor vehicles and motorcycles, and home appliances for motor vehicles.

The total retail sales of social consumer goods increased by 16.9% in real terms, and the stimulating effect of consumption on economic growth was significantly enhanced.

The supporting role of various preferential policies continued to appear in 2010, and played an important role in expanding consumption.

During this year's "eleven Golden Week", under the stimulation of "home appliances to the countryside", "old for new" and other preferential policies and sales promotion activities, the national green energy-saving household appliances market showed a blowout trend. Large screen flat-panel televisions, energy saving refrigerators, intelligent washing machines and low-carbon and environment-friendly appliances were well received.

According to statistics, in the 1-11 month of this year, the total sales of household appliances to the countryside totaled 67 million 300 thousand units, achieving sales of 150 billion 410 million yuan, up 1.4 times and 1.8 times respectively compared with the same period last year.

Among them, the refrigerator is 51 billion 20 million yuan, the color TV is 41 billion 630 million yuan and the air conditioner is 16 billion 230 million yuan.

The top 5 sales areas are Henan 19 billion 240 million yuan, Shandong 15 billion 900 million yuan, Anhui 12 billion 200 million yuan, Sichuan 9 billion 760 million yuan, Hebei 9 billion 750 million yuan.

Most importantly, in 2010, despite the uncertain signs of economic recovery in the euro area and the US dollar region, China's domestic economy continued to pick up.

According to Statistics Bureau, the GDP in the first three quarters of the year was 268660 billion yuan, calculated at comparable prices, an increase of 10.6% over the same period last year, 2.5 percentage points faster than the same period last year.

Quarterly, the first quarter grew 11.9%, the two quarter grew by 10.3%, and the three quarter grew by 9.6%.

Under the combined effect of favorable macro environment and various preferential policies, the growth rate of China's consumer market this year is obviously faster than that of last year.

Statistics Bureau data show that in the first 11 months of this year, China's consumer goods market grew steadily and rapidly, and hot commodities continued to flourishing.

In 1-11, retail sales of consumer goods totaled 139224 billion yuan, up 18.4% from the same period last year, accelerating 0.1 percentage points over that of 1-10 months.

In November, the total retail sales of consumer goods totaled 13911 billion yuan, up 18.7% from the same period last year, 0.1 percentage points faster than that in October.

In 1-11 months, the retail sales of urban consumer goods amounted to 120429 billion yuan, an increase of 18.7% over the same period last year, and the retail sales of rural consumer goods amounted to 18795 billion yuan, up 16% over the same period last year.

According to the consumption pattern, the restaurant income was 15913 billion yuan, an increase of 18% over the same period, and retail sales of 123311 billion yuan, an increase of 18.4% over the same period last year.

In retail sales, the retail sales of Enterprises above Designated Size in November amounted to 540 billion yuan, up 30.7% over the same period last year.

Cereals, Oils and foodstuffs, beverages, tobacco and wine 65 billion 700 million yuan, an increase of 31.8% over the same period, 59 billion 600 million yuan for clothing, shoes and hats and needles, an increase of 20.4% over the same period last year, 8 billion yuan for cosmetics, 15% for the same period last year, and 11 billion 500 million yuan for gold and silver jewelry, an increase of 67% over the same period last year.

In 1-11, the retail sales of Enterprises above Designated Size (unit) amounted to 51731 billion yuan, an increase of 29.5% over the same period last year. Of them, grain, oil, food, beverages and tobacco were 656 billion 900 million yuan, up 23.7% over the same period last year; clothing shoes and hats and needles and textiles were 517 billion 700 million yuan, up 24.5% over the same period last year; cosmetics 79 billion 700 million yuan, up 16% year-on-year; gold and silver jewellery 113 billion 700 million yuan, an increase of 45.8% over the same period.

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In 2009, from 1 to November, the total retail sales of social consumer goods increased by 15.3% over the same period in 2008, excluding the price factor, and the actual growth rate was 16.9%.

As we can see, the total retail sales of consumer goods in 2010 increased by 3.1 percentage points in the same period in 2009, compared with the same period in November.

In fact, the trade and circulation industry is the most direct and closely linked industry with the consumer market.

When expanding consumption into a national strategy, the commerce and circulation industry has ushered in an unprecedented golden opportunity.

In commerce and trade, department stores and shopping centers are the most important forces.

In 1-11 months, the total sales of household appliances to the countryside totaled 67 million 300 thousand units, with a total sales of 150 billion 410 million yuan.

According to the data in 2009, the per capita consumption rate increased by one percentage point, which means that the consumption demand of 335 billion 300 million yuan was released.

According to the average annual growth rate of GDP in China, it is estimated that by 2015, China's per capita GDP will exceed US $5000, and consumption will further stimulate the economic growth. China will begin to enter the consumption led economic development mode.

According to the calculation of China's final consumption growth of 11.6% this century, it is estimated that China's final consumption will reach US $5 trillion in 2015, surpassing Japan and ranking second in the world.

It can be found that the current commercial retail industry is ushering in the golden period.

Chu Xiuqi, President of the China general merchandise business association, said: "the department stores must grasp the current opportunities."

In 2010, he clearly felt that the entire retail industry increased significantly over the previous two years.

Expanding domestic demand has now become an important strategic decision of the Chinese government and has risen to the strategic level of the country.

It should be said that expanding domestic demand, speeding up the pace of urbanization and establishing a series of projects to benefit people's livelihood have provided important historical opportunities for the development of China's department stores in the future and in the future.

In this critical period, it is an important strategic task for the development of China's general merchandise industry to learn from the development experience of the retail industry of advanced countries, speed up innovation, accelerate development, and constantly improve the core competitiveness of enterprises and take advantage of the trend.

Expanding domestic demand requires long-term production support.

Expanding consumption is a long-term task and requires the establishment and matching of long-term mechanism.

According to statistics, in recent 10 years, the consumption tendency of residents in China has been declining. The consumption rate of residents has dropped from 46.44% in 2000 to 35.30% in 2009. The marginal consumption propensity of residents has dropped from 0.516 in 2000 to 0.351 in 2009.

In fact, the consumption rate of residents in China has been obviously low for many years.

According to the statistics of the National Bureau of statistics, China's GDP has increased by 9.8% annually in the past 1978-2008 years, while the average consumption of residents has increased by 8.8% over the same period, which is 1 percentage points lower than that of the former. This has led to a long-term low consumption rate of residents in China, which accounts for GDP of household consumption.

In 2008, the consumption rate of residents in China was 35.3%, compared with 70.1% in the United States and 54.7% in India.

It can be seen that the consumption rate of residents in China is not only lower than that of developed countries, but also lower than that of developing countries.

From absolute figures, according to the international comparable final consumption expenditure, China's final consumption in 2008 was equivalent to 21470 billion US dollars, ranking fifth in the world after ranking in the US, Japan, Germany and France.

At present, the final consumption of the United States is 125168 billion US dollars. China's current level is only 1/6 of the United States.

Moreover, the US population is only 1/6 in China, which means that the per capita consumption level of our country is only the same as that of the US 1/36.

Wang Xuanqing, deputy director of the Department of Commerce and business administration of the Ministry of Commerce, pointed out that the consumption rate has been on the low side for a long time. To maintain rapid economic growth, it is bound to rely more on investment and export growth. The latter two are increasingly constrained by resources, environment and international markets. Especially after global warming and the outbreak of the international financial crisis, these constraints become more prominent.

Therefore, the mode of economic growth under low consumption rate will be hard to sustain and unsustainable in the future.

Only by steadily increasing consumption can we make up for the impact of investment and export fluctuations on economic growth.

In the long run, consumption, especially household consumption, is the most stable factor in supporting the three carriages of economic growth.

Especially in a large population like ours, consumption plays a stabilizing role.

Some analysts pointed out that this shows that from the perspective of long-term development, the release of China's huge consumption potential has not reached the turning point of turning point, at least far from the stage of force.

Judging from the current development situation, the obvious start of the strategic process of expanding consumption also depends on accelerating the substantial progress of all relevant reform processes, such as speeding up the reform process of income distribution system, strengthening the construction of social security system, accelerating the pace of urbanization, and accelerating the improvement of the consumption environment for middle and low income groups.

In 1-11 months, enterprises above Designated Size realized gold and silver jewelry sales of 113 billion 700 million yuan, up 45.8% compared with the same period last year, and sales of clothing shoes and hats and needles were 517 billion 700 million yuan, up 24.5% over the same period last year.

It is worth noting that the "12th Five-Year plan" highlighted the need to establish a long-term mechanism to expand consumer demand.

The outline pointed out that "expanding consumption demand as the strategic focus of expanding domestic demand, further releasing the consumption potential of urban and rural residents, and gradually making the overall scale of China's domestic market rank the highest in the world.

We should actively and steadily push forward urbanization, vigorously develop services and small and medium-sized enterprises, and increase employment opportunities.

We should improve the income distribution system, rationally adjust the distribution pattern of national income, strive to increase the income of urban and rural residents with low and middle income, and enhance their consumption ability.

It is necessary to increase government spending to improve the proportion of people's livelihood and social undertakings, expand the coverage of social security system, and gradually improve the basic public service system, so as to form a good household consumption expectation.

We should strengthen the construction of the market circulation system, develop new consumption formats, expand new service consumption, perfect policies to encourage consumption, improve the consumption environment, protect consumers' rights and interests, and actively promote the upgrading of consumption structure.

We should rationally guide consumption behavior, develop energy saving and environment-friendly consumer products, and advocate a pattern of civilization, economy, green and low carbon consumption that is compatible with China's national conditions.

For the general public, if they are able to live happily and have a good sense of security, they will no longer face the high cost of education and medical expenses for their children, and then they will truly welcome the good time for consumption.