The World'S Top Five Hundred Brands Announced In 2010, &Nbsp; &Nbsp; China'S 17 Brands Were Selected.

This list is compiled by World Brand Lab.

John Deighton, a member of the world brand laboratory expert group and professor of marketing department of Harvard University business school, said that the world's top 500 brands released in 7 consecutive years were judged on the basis of the brand's world influence, that is, the ability of the brand to expand the market, occupy the market and gain profits. The ranking lists the world class brands according to the three indicators, such as market share, brand loyalty and global leadership, etc., according to John.

In 2010, there were 28 countries in the world top 500 brand list, of which 237 were seats in the top 500, 4 less than last year. France ranked second in 47 brands, and third in Japan.

The top ten brands included Britain, Germany, Switzerland, China, Italy, Holland and Sweden.

China's 17 brands include Haier, Lenovo, Bank of China, China Life Insurance, Changhong, PetroChina, HUAWEI, China International Airlines, Sinopec, China Sinochem, people's daily, Tsingtao Brewery and China Telecom.

This year's "top 500" brand has covered 49 small businesses. The traditional media has been selected as the top 37 brands, but the overall ranking is declining. 32 brands in the food and beverage industry in the consumer domain are second, the same as last year, followed by automobile and parts and retail industry, 27 and 26 brands respectively.

Ravi Dhar, a member of the world brand laboratory expert group and a professor of marketing at Yale University School of management, pointed out that the unprecedented development of Internet information technology, the new brand marketing concept and channel innovation greatly shortened the time from the birth of the world-class brand to the rapid global popularity. Before, the creation of a world-class brand at least took more than 20 years to test, and now the process takes only two to three years.

Such as twitter, Twitter, Facebook and other young brands have been established for 10 years, but have led many famous brands around the world.

In this year's top 500, there are 221 old brands over 100, an increase of 1 over last year.

The average age of the 500 brands selected is 100.07 years old. The largest brand age is University of Oxford. So far, it has been 914 years old. University of Cambridge and University of Heidelberg respectively ranked second and third in the 801 and 624 years respectively.

Among China's selected brands, only Tsingtao Brewery (107 years old) exceeded 100 years old.

The world branding lab was chaired by Robert Robert, the Nobel Laureate of economics in 1999, and is dedicated to brand evaluation, brand communication and brand management. Its experts and advisers are from Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford, and Mundell.