Shishi, A Famous Chinese Leisure Clothing City, Develops Rapidly On The Internet.
Fujian
Shishi is the birthplace and distribution center of the Min faction clothing plate.
China Textile Industry Association
The famous Chinese leisure clothing city named by the China clothing association.
According to statistics, the annual output value of Fujian textile and garment plate centered on stone lions is nearly 100 billion yuan, and the profits tax is more than ten billion yuan, which has solved the employment of about 1000000 people and occupies more than 1/4 of the country's market share.
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The clothing industry has grown into the largest pillar industry in Shishi, accounting for 60% of the gross national product.
Shishi, known for its clothing, is China's textile and garment production base and distributing center. After more than 20 years of development and upgrading, it has formed a perfect textile and garment industry chain with the core of garment processing and production, covering various fields such as textile, bleaching and dyeing, design, garment processing, accessories, marketing and so on. The professional division of labor in all aspects of the industrial chain has been seamlessly coordinated and formed itself, forming a professional production base for some areas, such as sports and sportswear, Fung Li children's clothing, Bao Gai hardware accessories, and coastal three towns bleaching and dyeing control area.
Internet helps boost the development of clothing industry.
In recent years, the rapid development of Shishi textile and garment industry is obvious to all.
But only a few big enterprises can not support the overall development of Shishi's clothing.
As a representative plate of China's clothing industry, Shishi clothing industry has been struggling to find the way of development, and it is precisely the innovation that lets Shishi see the dawn of breaking through.
As we all know, with the development of science and technology and the popularization and application of network technology, the exchange and communication of new information has become more and more convenient.
Some clothing information websites derived from this are the product of this trend.
From the relevant aspects, we know that these clothing information websites have strong technical advantages besides professional advantages. This technology advantage also makes the quality of website construction in the forefront of the whole country.
The reporter searched several website of clothing information, visited the website's website, felt that the website's construction is very standard, the plate's establishment is also very comprehensive.
In a local clothing information network, we can see that there are more than ten plates, such as fashion trends, style gallery, real time photo courier, popular books, design materials, etc., and even the new product release and recruitment information of the company are also taken into account, and there are also forums for designers to communicate.
All of these give enterprises a first time to understand popular information and grasp the channels of fashion pulse. Colleagues also provide a good platform for direct communication between enterprises and designers.
Shishi most enterprises value network platform
In the past few years, Shishi enterprises did not pay attention to the network information platform. They only relied on walking the market, buying sample clothes and reading physical books to grasp the trend of fashion and grasp the direction of design.
But now it is different. Many enterprises have cooperated with clothing information websites, especially large brand enterprises. Information websites have become an important support for brand development. Moreover, these enterprises attach great importance to cooperation with professional websites, and use the resources of professional websites to design products between them.
From the local government department, we learned that in 2009, the city's GDP reached 32 billion 398 million yuan, an increase of 12.9%; the fiscal revenue was 2 billion 808 million yuan, an increase of 8%; the industrial output value reached 55 billion 880 million yuan, an increase of 15.1%; the industrial enterprises above designated size completed output value 46 billion yuan, an increase of 17.2%; among them, the output value of textile clothing and clothing industry was 26 billion 500 million yuan, an increase of 16.5%, accounting for 57.6% of industrial output value above scale.
Huang, the head of the local R355 clothing information network, said that only more than 500 local brand enterprises have established cooperative relations with them only in Shishi, among which there are large enterprises like seven wolves, lirang and Sloan.
At present, the website is preparing to build an English version to enable the website to go to the world.
The road of innovation must go further and further.
The combination of technology and industry will always have tremendous power. As the latest and fastest technology, the Internet seems to be the source of the innovation and development of garment enterprises.
The Internet is a powerful tool for the development of enterprises. Innovation sometimes needs to leave the usual road. If you sneak into the forest, you will find something you never saw before.
At the moment, the clothing information website is the big forest that attracts clothing companies to enter.
I believe that under this big forest, the big tree of Shishi garment industry will grow stronger and stronger.
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