Connecting The Past And The Future; &Nbsp; &Nbsp; And How To Layout The Clothing Industry?

The past 2010 is a year in the past.

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Building an "four in one" brand with good brand ecology will be an important topic for the development of men's clothing industry in China in the future.

How to take creativity as the foundation and innovation as the means to improve the brand contribution rate and the contribution rate of science and technology as the goal of product value, and to build a "four in one" brand with good brand ecology will be an important topic for the future development of men's clothing industry in China.

China's men's wear industry is becoming more mature. The international competitiveness is changing from the labor cost advantage to the high level of product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

In the stage of historic industrial structure adjustment and upgrading, industrial resources began to flow and restructure, industrial regional layout was finely adjusted, and industrial gradient pfer started gradually.

With the change of consumer market structure and export pattern, men's wear industry image is facing reshaping and international competitiveness is facing upgrading.

At present, with the pformation of industrial background and market environment, there are some new trends in men's clothing industry.

Industrial capital flows to large enterprises, and the polarization of industries further aggravates.

Small and medium-sized enterprises are facing a crisis of survival. Large enterprises take the form of industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness, explore industrial chain cooperation, brand cooperation and other modes, and enter the era of "big business" development.

Men's clothing production and processing accelerated from the southeast coast to the central and western parts of China, and the development of men's clothing industry in the central and western regions accelerated.

The upstream and downstream enterprises of textile and apparel industry chain extend to the downstream to expand the market of men's wear brand.

The brand concentration of the domestic market is further improved, which will bring some pressure to the development of the existing men's wear brands.

Brand channel sink, the two or three line market has become the focus of domestic and foreign men's clothing enterprises.

With the continuous warming of the domestic clothing market, the competition between domestic and foreign brands in the Chinese market is increasingly fierce.

Capital helps enterprises to achieve a new round of explosive development, and there are men's clothing brand enterprises joining or preparing to join in the camp.

The men's clothing brand speeds up its entry into the international market and fully participates in international competition.

Driven by the dominant enterprises in the industry, more and more brand enterprises are seeking to go abroad and actively open up overseas markets.

In the next few years, industrial resources will speed up to move to large enterprises, the profitability of the industry will be further improved, and the scale of industrial investment and production will be raised to a new level.

The development trend of men's clothing is serialized and leisure oriented. According to market demand, brand positioning is further subdivided.

The men's clothing marketing network will develop in the direction of composite and three-dimensional.

New models such as e-commerce, membership clubs and fast Internet sales have developed rapidly.

Men's clothing enterprises will focus on information construction and management, and make use of advanced information technology to speed up the rapid reaction capability of enterprises.

Women's clothing abroad "battle array" China "play chess fight strength"

In the environment of women's clothing market, where foreign brands occupy a certain position, in the environment of increasing production costs, enterprises need not only to accurately segment the market, but also to develop diversified fashion as much as possible, establish their own brand culture in the diversification of consumer groups, and occupy the market with cultural values.

In recent years, a number of women's clothing brands with considerable strength have sprung up, and industrial clusters with obvious regional colors have been born. At the same time, many large scale women's clothing enterprises have extended more than one brand at present. Chinese women's clothing enterprises are moving from single brand to multi brand and multi category to realize brand strategy.