10 Tendencies Of Enterprise Management Training In 2011
Two thousand and eleven Enterprise management training Tenth trend :
1, management certificate training encountered bottlenecks: ability improvement is more important than certificates.
2, the CEO class is more and more difficult to recruit: the boss's regular training needs have been basically saturated.
In recent two years, people in charge of training institutions often say: now the president class is becoming more and more difficult to recruit students.
It is true that in the past, only seventy or eighty or even one hundred or two hundred business executives can be recruited as famous trainees. However, enrollment difficulties have become a common problem in training institutions across the country.
The main reasons are: first, after many years of market development, the majority of CEOs have studied similar courses, so the demand for participating in the same type of training is basically saturated. Two, the training choices of top managers of enterprises are more and more diversified, not only favored by President training courses; three, with the increasing number of similar projects in prestigious schools, the tendency of homogenization is very serious, and the yearning and recognition of prestigious schools are gradually decreasing, and expensive training costs and quality of courses also make the training choices of CEOs more rational.
3, trainees are gradually moving down: middle managers and key staff training is becoming the focus.
Recently, when helping enterprises formulate training plans, the focus of sense management training has shifted from senior managers to middle managers and grass-roots employees.
Although "training is not omnipotent, but no training is not all."
After all, the most direct and effective way to improve the quality of enterprises is training.
The process of professionalization of talents is a long way to go. Especially the training of middle managers and key employees plays a decisive role in fostering the reserve talents of enterprises. Enhancing the professionalism quality of managers and staff teams is the source of the core competitiveness of enterprises.
4, the practical needs of management courses should be enhanced: not only to "understand" but also to "learn".
In the past, the training parties paid much attention to the training atmosphere while ignoring the effectiveness of training.
In recent years, the enterprise management training industry has begun to focus on the discussion and research of training effect, so as to achieve both "laughing stock" and "real learning and practice".
While participating in the enterprise training project, the author has asked himself to dig deep into the problems existing in the enterprise and exchange views with the enterprise in a timely manner, as this is the responsibility of a trainer.
Management training is not a treat, nor a speech entertainment.
It is the most important thing to find out the problems in the training process and help the enterprises to solve the problems.
In addition, management training is easy to understand, but "learning" is not easy to achieve, so it is necessary to strengthen the experience of "learning".
The author is trying to improve the conversion rate of knowledge through a series of operations and tools training when giving some counselling training to some enterprises.
Enterprises should be clear, good speaking is the ability of trainers, and the ability to do well is the ability of trainees.
5, training companies are in urgent need of business pformation: training institutions present market segmentation tendency.
According to incomplete statistics, there are about one hundred thousand enterprises training institutions in the whole country. The original way of promoting management for all enterprises is like finding a needle in a haystack.
There are many small companies in training industry, most of them are "35 people and seven or eight guns". After mastering several teachers' information, they begin to recruit students for training, so they are generally not big and live long, and the industry has high zero dispersion.
In the past two years, some training institutions have begun to take the initiative to carry out business pformation in the face of the changing needs of enterprises.
For example, according to the financial industry, the food industry, the construction industry and other market positioning, conduct industry research, research and development courses, thereby improving the training targeted.
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6, challenges for corporate training leaders are intensified: training managers should enhance their professionalism.
In the training work, they often come into contact with the heads of training, and they also have their own confusion.
A ten year old director of human resources in a large enterprise once admitted: "Professor Wang Wu, our company still attaches great importance to training, and the management of enterprises is long-standing, but it is very difficult to dock with the corresponding courses, and finding the right training institutions and teachers is also very difficult.
Faced with the same problem, the confusion of training institutions also exists.
Due to the management problems and training needs of training companies, they are often symptomatic and difficult to diagnose accurately. Although many courses and teachers are provided to enterprises, the success rate is not high.
Therefore, it is necessary to strengthen the professionalism of the head of enterprise training as soon as possible, so as to fully understand the development strategy, human resources planning and the requirements of enterprise leaders, and systematically summarize and sum up the problems that need to be solved by the enterprises, so as to help training institutions and trainers to carry out effective demand analysis and improve the effectiveness of training courses.
7, the development trend of professionalism of trainers is obvious. It is imminent to enhance professionalism of trainers.
With the development of training industry, the requirements of trainers' professional level and practical experience are getting higher and higher. The professionalization of trainers has become the trend of the times. The overall quality of trainers needs to be improved.
In recent years, with the increasing number of people joining the training industry, the gold content of trainers' popularity has been increasingly questioned.
For example, there is a large number of "first person" appellation in the trainers' group, which is a phenomenon that needs to be highly regarded. After all, name, packaging and speculation are not the most important ones, and the professionalism, professionalism and professionalism of trainers are the most important things for training institutions and enterprises.
8, the enterprise management training service industry chain has been initially formed, training managers, trainers and training institutions perform their duties.
The symbol of the development and maturity of an industry is the gradual division of labor.
In the training industry, the three most important groups are trainers, training institutions and training managers. They should have their own professional expertise.
Training managers should cooperate well with training institutions and trainers to select and reserve high-quality training resources; trainers should focus on R & D training courses and other knowledge products, and continuously improve their teaching ability; training institutions must accurately understand the training needs of enterprises, so as to integrate systematic resources and professionally serve.
9, from the "menu style" pieced together to the special "customization": enterprise training personalized needs become increasingly prominent.
From the end of each year to the first quarter of next year, enterprises will receive various training menus when formulating training plans. After a few years, it is found that these menus are much the same. Fixed general courses are difficult to solve the problem of individualization of enterprises.
Therefore, providing targeted courses to enterprises and even tailor courses for enterprises is an inevitable trend in the development of management training industry.
Although the management system is becoming more and more perfect, management tools are more and more, management templates are getting easier and easier, but the same management system, tools and templates are used in different enterprises, but the effect is very large. The most fundamental reason is that there is a huge difference in the quality of each enterprise's talent.
Therefore, in order to improve the quality of talents, enterprises must accumulate knowledge and experience within the team, and need to develop courses of independent intellectual property rights, so that they can surpass the existing knowledge system and do their best to carry out ability training, so as to cultivate a truly competitive talent team.
10, the era of training "service outsourcing" is coming: enterprise training has gone beyond public class.
In the process of increasing demand for enterprise training, with the subdivision of training services, the downgrading of students and the intensification of competition in the industry, the training of enterprises has gradually surpassed that of open classes.
How to win the order of enterprise training outsourcing, like the service mode of advertising companies and public relations companies, has become a provider of training services for large and medium-sized enterprises. It is particularly important for training institutions to enhance their professional competence.
Public bidding and bidding for future training projects will become the main mode for training institutions to develop their business.
Therefore, the professional service capabilities of training institutions and trainers need to be improved so as to meet the requirements of the training market.
In this process, through the increasingly fierce market competition, the development and maturity of the entire training industry will be promoted.
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