Pengzhou Clothing Builds Production And Marketing Trade Exhibition To Study "One Stop Industry Chain"

As China's garment industry accelerates from the coast to the central and western regions, it is the main carrier of East West shift. Chengdu More and more attention has been paid, and a large number of coastal garment enterprises have begun to turn to this fertile land. However, there are many problems such as large number of clothing enterprises, small scale, frequent relocation, no independent property rights workshop, imperfect supporting facilities, difficult employment and narrow sales scope.

After a thorough study of Chengdu's policy of "retreating into two areas" and "one district and one main industry", Pengzhou The relevant departments of the city decided to support the establishment of the first large-scale western region by using regional and industrial advantages. Garment Industrial Park 。

Unlike other industrial parks in China, Huamao International Garment Industrial Park is building a large industrial park with industrial urbanization, integration of industry and commerce, supporting socialization, residential community and family life. We will take the market as the leading factor, provide 10 service platforms in 3 to 5 years, improve the industrial chain, and solve many problems faced by the current clothing investors. Changing the status quo of clothing investors in the country like bees, moving like ants, living like a worm in the same way.

　 3 to 5 years to build a factory and build a home.

Walking along the clean streets of the park, there is a quiet courtyard building on both sides. Hidden in the buildings are garment factories. When people go to work in the morning and work in the afternoon, people walk out of a courtyard, and the quiet streets become bustling.

Chengdu Chengxin Garments Co., Ltd. is one of the first batch of enterprises to enter. They bought two adjacent buildings. On the first floor, fashionable clothes are displayed on the first floor. The unique layout makes people feel that they are shopping in a store. But as soon as I walked up to the two floor, I heard the voice of the buzzing sewing machine. Hundreds of workers are rushing to make clothes here. The four floor is the residence of the owner Yuan Yuan's family. As for the roof garden on the five floor, Miss yuan decided to build a garden style architecture with more leisure flavor. "When the two phase and the three phase of the industrial park are completed, the scale will allow customers to drink tea and talk business together in the pavilion."

The same period, the same period, the two or three phase of the industrial park also provides A, B, C, D four types of Huxing for merchants, from 750 to 2500, set exhibition hall, workshop, housing and garden as one.

"What we most value is that the housing industry has 50 years of industrial property rights, two certificates are complete, property rights are divided into households, and Huamao also provides mortgage." Wang Guangxi, chairman of Chengdu purple Phoenix Clothing Co., Ltd., said that his company mainly made shirts processing, in Chengdu and Guangdong and other places, the processing industry added value is not big, no extra funds to buy a fixed plant and housing.

Knowing that the Huamao Industrial Park provided 3 of the mortgage, he immediately visited the site and bought the house with a total price of 1 million 700 thousand close to 1000 yuan, and was ready to pay off the loan in 5 years. If there is no time to pay, there will be no money to do business development. Once the business is bad, it will be harder to turn around. The pressure of installment payment is not large, which has solved the worries of the past in the absence of factory buildings, away from home, and frequent relocation.

Not only has financial support, compared with the rest of the industrial park, Huamao International Garment Industrial Park also provides property services, business centers, marketing planning services, etc., through various channels to improve the park environment. At present, the local clothing enterprises in Wenzhou, Zhejiang and Sichuan, which are very eyesight, value the prospect here and rush to buy factories.

"Our demonstration garden has been sold out, the second phase of the queue can be described as hot." Dr. Liu Jiang, general manager of Huamao International Garment Industrial Park, told the author that they did not worry about the construction of 3300 acres of land. "In the absence of publicity, we row numbers every day at 3~4's home, more than 10 times a day. In the latest month or so, our area has exceeded 140 thousand square meters.

　　 Grow up

　　 Production, marketing, trade, exhibition and research industry chain Help enterprises take off vigorously

"Our business mission is to create a platform for the development of Baotuan and to be an industry gathering expert." Liao Nian, chairman of Huamao International Garment Industrial Park, said: "just want to give clothing enterprises a home, let them no longer drift, do not fight alone." Liao said, Huamao as an industry operator, through the construction of a long line of industrial operation mode to help enterprises to take off strong, enterprises are very recognized.

"We have introduced the expert marketing team of Sichuan University, and have really formed a close relationship between industry, education and research. The introduction of intelligence can be said to be an important move for us, and the effect is obvious. All enterprises entering the park will enjoy this great power of intellectual resources in the future. Liao Nian said that Huamao will also introduce more brand incubators, build internal and foreign trade platforms and clothing research centers, and hold clothing exhibitions, so as to solve the worries of developing enterprises.

Huamao is determined to build up 10 platforms, such as chambers of Commerce, finance, manpower, commerce, marketing, information, brand, technology, property management and logistics services, to serve the garment enterprises. The innovation of "family workshop" is only part of Huamao's operation of the park. Dr. Liu Jiang, general manager of Huamao International Garment Industrial Park, said that they will also introduce a variety of service modes such as centralized procurement of raw materials, convenient logistics, brand incubation, and industrial transactions. "Our goal is to enable small and medium enterprises with more capital to be able to save costs and become bigger and stronger; so that enterprises that do not have the ability to build brands can also have expert marketing teams; let professionals help enterprises complete design and research and development; we will also focus on the allocation of accountants, brokerages and lawyers to help competent and willing enterprises to go public." {page_break}

　 "Family workshop" to solve employment problems

He Ande, general manager of Chengdu Deyi long Tsai children clothing enterprise, is busy visiting Chifeng Town, Pengzhou, to inspect his "family workshop".

"We will hand over the processing work to more than 40 trained peasant workers who have been trained. Some of the peasant workers will be sewing, and we will send the most experienced teachers to the training. Working place at home or nearby is equivalent to finding a part-time job at home, earning hundreds of dollars per month. He Ande believes that for small and medium-sized garment enterprises, the family workshop not only saves costs, but also greatly alleviates the problem of labor shortage. At the same time, it also solves the problems of increasing farmers' income and affluent labor force.

According to the introduction, local women workers are very optimistic about the way of family workshops. Grassroots village organizations are also very supportive. At present, a steady stream of township cadres take the initiative to contact Huamao. Huamao has held two training courses in just one month. The number of women in the second training course has increased by more than 20 over the first period.

The employment problem is one of the serious problems that plaguing garment enterprises. Especially after the financial crisis, this problem even brought down many garment enterprises. The "family workshop" flourished in Pengzhou, which provided a new way of thinking for garment enterprises to solve employment problems.

　 New town

The birth of a new industrial complex "one capital and nine centers"

Data show that, according to the current gathering speed, the industrial park will enter more than 2000 enterprises in 2012, and more than 5000 enterprises will enter the park by 2015. Such a new industrial complex, which is dominated by labor-intensive industries, will soon be born.

"Throughout history, the urban mix was first born, followed by industrial clusters, followed by industrial clusters. The best mode now is the industrial complex." Professor Li Yu, Professor of marketing at Sichuan University, said that Davos, Switzerland is famous for its conferences. The American lington town is famous for its aircraft manufacturing. Zhejiang Yiwu is famous for its small commodities. Guangdong Tangxia is famous for its golf. Today, Huamao Industrial Park draws the essence of all the families to build a complex of new town and industrial complex, which needs more professional, more efficient, more environmental protection and more humane.

At present, the city of Pengzhou is expected to be in the north of the new town in the south, and plans to build the three circle new town centered on Huamao Western clothing "the capital of Milan". The first circle is dominated by the clothing industry, such as design, production, supply and distribution. The second circles are led by information, finance, services, commerce, exhibition, banking and labor services. The third circles set up the "life matching" of municipal, transportation, education, sports, agriculture and trade, dining, real estate, hospitals and so on.

"Three years from now, it is expected that with the Huamao International Garment Industrial Park" the capital of Milan "as the center, production, incubation, education, creativity, trading, exhibition, information, online shopping and business nine centers will be able to fully meet the investors' demands in business and life in all nine centers. Liu Hao, chairman of Huamao International Garment Industrial Park, is confident of the future.