Voight, A Shoe Maker, Is Sponsoring China'S First Street Basketball Program.
December 29th hearing from Shanghai sloshing Sports Culture Communication Co., Ltd., CCTV sports channel and Fujian Voight The 8 episode street basketball reality show, called Voight's flight across the sky, will be broadcast on 2 new episodes every week on New Year's day in 2011, on CCTV sports channel (CCTV5). Potato net On the big media platforms, synchronized broadcasting, as the first big street basketball program in the history of Chinese TV programs, "Voight sway across the sky" has gathered the most extreme physical quality, the most entertaining basketball match, the most real reality show and other television means, and even more of the street basketball in front of the audience.
China's First Street Basketball Show
TV programs with sports themes are common in China, but these programs are basically Occupation The sports hook is much larger from the audience. The "Voight sway across the sky" is mainly based on the grassroots basketball movement of street basketball. Most of the characters appearing in the program are civilians, and a whirlwind of basketball basketball star making campaign is set forth, highlighting its universality and affinity to the people. It is similar to the recent China's Got Talent with high ratings.
In fact, as early as 2002, ESPN launched the "STREETBALL (street basketball)" program tailored for AND1MIXTAPETOUR street games, which has won the highest ratings in similar TV programs in the US for several years. The "STREETBALL (street basketball)" program at its peak can match the professional events such as NBA, F1 and ATP. A number of professional photographers from ESPN moved their bedding to the shuttle bus, and the daily situation was spanmitted to dozens of countries by the Time Warner leasing satellite. And has created many street ball grassroots stars, in the minds of fans set up no less than NBA top superstar status.
"Voight is flying across the sky" is a TV program for "2010 Voight across the sky China street ball". This is the first ever cross regional and platform street basketball tournament in China. The tournament was first opened up in the network and in the major cities, and the main street basketball players were selected. Then they were concentrated in Shanghai for a 5 day training camp. Finally, they picked the best in the training camp and held 3 All-Star games with the US S.K.Y. street basketball team in Beijing, Wuhan and Shanghai for a period of six months.
At the same time, he also invited the main small forward of the Shanghai East shark basketball team, the CBA dunk King Xu Yong as the team leader and coach, and also appeared in the program as guest host.
Voight skimmed over the sky. The program group also adopted the "STREETBALL (street basketball)" series of shooting techniques, not only showing the popularity of the program, but also vividly showing the vitality and imagination of street basketball in front of the audience.
The most dazzling basketball match in the world
If you think NBA is the best basketball match in the world, you are totally wrong. If NBA is the paragon of world professional basketball, the same S.K.Y. from the United States represents the other extreme of basketball. They have a long history and the most powerful lineup. After competing with the more than 30 country's street teams and maintaining their full victory, S.K.Y. came to China in 2010 to challenge China's most powerful Street players and contributed 3 All-Star games, the first time that Chinese fans saw the most dazzling basketball match in the world.
S.K.Y.'s players are the famous street stars from ESPN "STREETBALL (street basketball)". The team has the only Mr.720 in the world who can complete the 720 degree swivel dunk in the game, and his dunk has hit 6 million hits on YOUTUBE for a week. {page_break}
As well as the world-renowned basketball magician A.O., the first button of AND1 in the past ten years, the helicopter - HELICOPTER, has the butterfly butterfly technology PATDAROCK, France's youngest world dunk champion EASYJ.
Become China's street basketball Bible
In the United States, when it comes to street basketball, people's first reaction is And1Mixtape. Almost every young person who likes playing basketball has a complete set of And1Mixtape series DVD on the bedside cupboard. Although the ESPN "STREETBALL (street basketball)" program has been suspended for many years, it will still not affect the loyalty of fans to Mixtape, and a large number of players coming out of the show have become the basketball stars of the United States and even the whole world, and their popularity will not be worse than those of NBA stars.
The goal of Voight crossing the sky is to become the Bible of Chinese street enthusiasts, inviting the US S.K.Y. street ball team to play with Chinese players. The purpose is to make Chinese players able to make a great progress after playing with foreign high-level players.
Voight strongly supports
The sponsor of the "sky over the sky" program, Fujian Voight sporting goods Co., Ltd. is the only sporting goods company in China that specializes in street basketball products, playing a leading role in the domestic street culture market.
Since its establishment in 1993, the Voight group has been committed to building basketball equipment, taking the spirit of passion, team and personality embodied in basketball as the core of the spread of Voight's brand culture, in order to achieve the commanding heights of basketball, so that more consumers can participate in basketball and enjoy the happy feeling of basketball. When the street ball entered China for a long time, it has already bred a large number of street stars who belong to China. They fully demonstrate the mainstream values of the younger generation, and profoundly show the young people's desire for success and fear of challenge, as well as the process of striving for their ideals and realizing their self-worth. As a famous basketball professional brand in China, Voight group, together with them, stands out in their grass-roots position, showing their aspirations, showing an inspiring appeal, letting more consumers who love basketball play a sympathetic chord and arousing a powerful force to march forward.
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