"Xi Li Ge" Becomes The City'S &Nbsp; &Nbsp, As The Spokesman.

"Xi Li Ge"

Once popular on the Internet.

New modeling: Urban elegant

At the beginning of this year, there was a man dressed in tattered clothes but not in another fashion, who was called "Xi Li Ge" by netizens.

"Xi Li Ge" soon became a hot topic in the Internet. Xi Li Ge's dressing style was once the object of some people's imitation.

Soon, the media coverage of the story of Xi Li Ge's life story touched the bottom of the sky, and let many businessmen sniff out the commercial value, but how to turn a net dependent and popular network red man into a real business value rocker Qian Shu, few people have this experience.

In March of this year, the Southern Weekend reported that Xi Li Ge quickly lost his way after the rapid success of fame, while countless businessmen made free deals with Xi Li Ge's fame, but few businessmen with strong vision. Xi Li Ge's older brother once told the media: "to do, we must make an international brand like Adidas!"

Just when everyone thought Xi Li Ge was no longer sharp, Xi Li Ge's chance really came.

The reporter opened the website of Xi Li Ge's menswear brand, and Xi Li Ge Cheng Guorong changed into a lattice shirt, a hole denim, and a cowhide boot.

Miss Fang Zhou told reporters that this is the brand to go style, the main hits are 80 and 90s young people.

Reward: inconvenient response

Speaking of cooperation with Xi Li Ge, Miss Zhou called the style of the brand bold, and Xi Li Ge believed that young people would know the Internet red man, so cooperation between the two sides is very appropriate.

As for the way of cooperation, Miss Zhou said Xi Li Ge was not only an image spokesperson. When reporters asked about the specific way of cooperation and the amount of cooperation, Miss Zhou said it was inconvenient to respond to business secrets.

Miss Zhou also stressed that "Xi Li Ge" brand clothing was cooperated with FrancescoFiordelli, a famous designer in Italy. FrancescoFiordelli worked with international brands such as GUCCI and MAXMARA.

In this way, Xi Li Ge is indeed a step up.

In addition to Xi Li Ge, this afternoon's invitation also invited the female guest of the TV variety show "if you are the one". It seems that the brand is committed to carrying the topic through to the end.

For the Xi Li Ge brand, there are many public opinions.

Reporters randomly interviewed several friends around, and some people said that as long as the price is right and the style is like, what brand does not matter.

But some people also say that they are wearing "Xi Li Ge" brand clothes, that is, it is strange to tell others that they are beggars.

A network professional hype told reporters that Xi Li Ge could finally get his wish and his unique image, which is different from the ordinary Internet Celebrities. Xi Li Ge's life experience is tortuous but moving, and his appearance is pretty handsome. So there is such an opportunity. If the net red man exists for the sake of ugliness, it is difficult to become a public figure with commercial value.