He Jun, A Clothing Professional Manager: Looking Forward To The Global Outlook Of Scientific Brand

With the acceleration of the process of global economic integration, the influence of many famous brands is growing globally. How to quickly cover the global network in the process of global economic integration? Brand development urgently needs to establish a global view of scientific brand and guide the brand to operate globally. Brand global view belongs to the category of brand philosophy research. Brand philosophy is the world view of brand theory and systematization. It is the unification of brand world outlook and brand methodology. It is an extremely profound subject. Here is a few superficial understanding of the global view of scientific brand:

First, what is the global view of scientific brand? Scientific brand Global view Based on the premise of global sustainable development, we should make full use of the laws of global economic development and industrial operation, and use the global scientific thinking mode and the most advanced technical means to create and satisfy the brand development concept of the global people's needs.

Second, how to understand the global view of scientific brand can be explored from many angles such as guiding ideology, core concepts, strategic thinking and ideology. First, the guiding ideology of brand global outlook: first, we should build global brand philosophy, emancipate our minds, and guide the development of national brand culture towards globalization; secondly, the core concept of brand global outlook: the global view of scientific brand is based on the overall interests of the whole world, guided by the most advanced brand culture of the world, from regional culture and national culture to global culture; comprehensive and sustainable development, integrating the outstanding culture of the global people, and solving the contradiction between the growing material culture and the backward spiritual culture of the whole world. Third, the strategic thinking of brand global view: Taking the healthy and sustained development of the global economy as the tenet, adhering to the development strategy of "philosophy setting up enterprises and establishing brands". Finally, the ideology of brand global view: the essence of brand globalization is the globalization of national culture. brand The inevitable result of sustainable development is brand globalization. For the understanding of the global view of scientific brand, benevolence and benevolence, wisdom and wisdom, and the requirement of the development of the times, there must be a unified standard.

Third, how should fashion industry use the scientific brand global view as a fashion industry? professional manager How to put the scientific brand global view into practice and promote the rapid development of fashion industry is the bounden duty. First of all, take the development of fashion industry as the center, comprehensively understand the era of brand operation globalization from the perspective of materialism and dialectics, and guide the overall situation of brand operation with the brand global view, and comprehensively promote the comprehensive progress of industry, brand, channel, culture and market. Secondly, the brand operation main body is the fashion enterprise; the brand operation carrier is the new technology, the new equipment and the new product; the brand operation object is the systematic brand philosophy; under the guidance of the brand global view, the brand operation subject, the object and the carrier three organic combination, enhance the brand core competitiveness comprehensively, and create the brand globalization new era. Thirdly, take the global market situation as the starting point, establish a brand globalization operation system, such as: strategic planning system, brand planning system, financial planning system, talent planning system; from macroscopic and microscopic detailing the enterprise mission, development strategy, governance structure, brand management, talent planning, enterprise culture and so on, establish quality, taste and character as the basic point, enhance the brand culture's artistic creativity, scientific operation ability and cultural charm, effectively assume the global social responsibility, and try to solve the contradiction between the growing material culture and the backward spiritual culture of the global people. Finally, brand globalization is a distant thing for most enterprises. The fashion industry must proceed from reality and combine with the actual situation of the enterprise, and run the brand in a down-to-earth manner.

In conclusion, the global view of scientific brand is a social ideology, which requires continuous summarization and improvement by human beings. It is the crystallization of the development of brand globalization, and it reveals the laws and mysteries in the fields of brand, society and thinking. It is a generalization and sublimation of the laws and characteristics of brand development.