80 Boys And Small Matches Make Great Achievements.

01, 03, the 80's Shen Zikai said: when the lighter flies everywhere, everyone is using ZIPPO, the original personality and

Shen Zikai, a 80 year old boy in Hangzhou, is busy selling matches recently. His title is Hangzhou Ghibli art creation society.

Before selling matches, Shen Zikai owns an advertising agency of his own.

Further, he was a student of art design. He dreamed of using creative and design means to pform ordinary things into interesting and interesting products, like Muji, violent bear and IKEA.

The advertising company's business is good, and Shen Zikai has lived for two years.

In 2007, a creative friend sent Shen Zikai a box of matches to make him choose to change.

The black outer box is pressed with UV technology, and the matches are long and thick. They match the matches that are usually seen at two times.

Friends say this is called sending money. Shen Zikai, who is beautiful and beware of gifts, is very happy. When he is bored, he often plays with this box of matches. He reminds of his once creative product plan.

After some reflection and market research, he left the advertising company founded by him and registered the company named Hangzhou Ghibli art creation society, focusing on developing art matches.

In July 2007, Shen Zikai officially registered the trademark of the art match of the age of innocence, which began selling three months later and began to join the chain in April this year.

With the opening of the first store, more than 10 franchises in Xitang, Mount Huangshan, Shanghai, Suzhou, Yangshuo, Beijing and other places opened one after another, and their own outlets opened in July in Shaoxing's hometown of Lu Xun.

At present, nearly 100 dealers in the age of innocence have spread in most parts of China except Tibet and Xinjiang.

The expansion of franchised stores and dealer networks has brought more business to Shen Zikai.

Many customers who accidentally enter the art match stores or buy products in boutiques turn into new franchisees.

Recently, a Taiwan businessman who was discussing cooperation with Shen Zikai came to see her products in Xitang store in the age of innocence, hoping to sell this interesting little product to Taiwan.

In fact, Shen Zikai is not a lonely case of selling matches in pition.

Yang Huacheng, who was in Chongqing after 70, did not know each other with Shen Zi Kai, but their situation was very similar: Yang originally ran his own advertising company. Now he also sells matches, but Yang Huacheng sells matches earlier than Shen Zi Kai. In 2006, Yang Huacheng, who sold the printing and packaging industry for more than 10 years, sold his advertising and printing company, while resting to find new projects.

In the Spring Festival of 2007, Yang Huacheng saw a box of art matches in his friend's house. He was instantly reluctant to part with it and relied on his familiarity with the field of printing and packaging. He was acutely aware of the market prospect of the project.

With the resources accumulated over the years, Yang Huacheng and his friends quickly set up Chongqing Chi pin Tang culture communication company, and registered the flame myths brand to start selling matches.

Shen Zikai and Yang Huacheng sell bright coloured art matches.

This fashionable and beautiful match has been popular in recent years. It has sprung up countless stores in many shopping malls and big city stores in China. Shen Zikai's innocence and Yang Huacheng's flame myths are among the most active brands.

Old products and new markets

Matches have been around for more than 180 years. From 1887, the British invented safe matches. Until the early 1990s, matches were all necessities for people's daily life.

But the popularity of cheap lighters has made matches slowly out of sight.

Now, in the cities or the countryside, the matches that have once been prosperous have almost disappeared.

With traditional match characters retreating, there are also matches factories in various loci. They are either converted or shut down. They are also surviving. The traditional match companies in the whole country are less than 50. The annual sales volume is about 50 million yuan, and the profit of one (1000 boxes) is 0.7 yuan, which is only a few cents per box, with an average profit of only 2.6%. Compared with the high profitability of modern enterprises, the traditional match industry is basically a small profit or no profit.

However, the extinction of traditional matches also created the possibility of artistic matches.

As Shen Zikai said, when the lighter is flying everywhere and everyone is using ZIPPO, the original personality and fashion become mediocre and boring.

When people are playing, this thing is often no longer fun.

Today, the art matches that have worn themselves in new clothes have long been far from the original function of matches, and are no longer a cheap ignition tool.

The material and technology of art matches are also different from traditional ones.

For example, traditional matches use cheap and low-grade oil paper, while art matches are white card and other high-grade paper, and also use outer box, peritoneum and other packaging technology.

Match materials, art matches are 2mm - 2mm northeast selected small white ocean, match head is also larger than the traditional, and the length of different specifications, very personality.

Moreover, as the world's number after collection of stamps, the niche market of traditional matches (stickers on matchboxes) gives great inspiration to art matches.

For the younger generation born in the 70-80 century, matches that contain childhood memories can be repackaged or even stripped of their practical functions, and only become a collection.

The concept of giving money also allows such a moderate price product to be positioned in small gifts, and has a wide market for sale in tourist attractions and comprehensive commercial areas.