Business New Year Discount, Playing Cat And Dog &Nbsp; Discount "Discount" Substantial Benefits "Who Falls Home".

Give

Dazzling discount "tide"

On the new year's day, many shopping malls in Nanning have been very lively recently.

In the shopping malls of Nanning, Guangxi, sales promotion ads such as "full court 52% off", "1 yuan for 100 yuan flower", "shopping lottery and 100% winning prizes" can be seen everywhere, and the major shopping malls are also crowded.

In some shopping malls, customers have long queues, and many shopping malls have pushed their business hours from 22 to second hours in the morning.

A reporter recently met Mr. Qin from shopping mall in Guigang in a big shopping mall in Nanning.

Mr. Qin told reporters that, while taking advantage of the sales promotion discount, all the home appliances, ready to buy clothes and so on were bought together.

"Today spent more than 10 thousand yuan, than no discount time saved thousands of yuan."

In December 31, 2010, a reporter saw in a department store in Nanning that most of the clothing stores had 4.5 discount labels, and cosmetics also offered 12 times points or set up coupons. In the supermarket on the ground floor, merchants began to buy 30 yuan, 20 yuan and 10 yuan coupons for 88 yuan.

Some home appliance vendors have also launched "buying appliances to send cards to send gifts".

These businesses stipulate that during the new year's day, when buying household appliances, they can pay 200 yuan to 1000 yuan or debit cards to purchase 500 yuan to 1500 yuan.

On the Internet, some businesses have also riveted their strength and greatly reduced their activities.

Dangdang has launched a "good book at the end of the year can not miss" slogan, launched some 2 yuan, 5 yuan, 9.9 yuan and other special books.

Discount is also "discounted".

Ms. Wang, a citizen of Nanning, has been running away for shopping recently.

She said that at the end of the year, many new things needed to be added to the family, so she wanted to buy things during the discount period.

However, a few days later, Ms. Wang found that she did not get much benefit.

Ms. Wang said, "buying 300 yuan to send 150 yuan" activities seem very favorable, but the items they buy are always very costly.

According to the rules of preferential activities, you can get a coupons of $150, which can be charged to cash, according to Ms. Wang, who buys 300 yuan.

"Originally I wanted to buy 500 pieces of goods, but in order to get more concessions, I would buy some other things to make up."

As a result, Ms. Wang discovered that she had bought a pile of articles that she did not need.

Ms. Wang's experience is not a case.

Reporter investigation has learned that through the early increase in prices, playing digital games, "Snow" new products and other ways, many businesses discount activities "greatly reduced."

Netizen "good man one body fat" revealed that his friends in a shopping mall this year, a 180 yuan of clothing, can be over a period of time to see, although the dress mark hit 50 percent off to make concessions, but the price has been mentioned 358 yuan, the price after the discount is only 1 yuan less than the original.

Nanning people, Ms. Qin, revealed that according to their own observations, some businesses would deliberately place large quantities of off season goods or overstock commodities during the preferential activities, while some new products were "snow hidden".

In addition, the pricing of some businesses is also very interesting. The price of goods is 199 yuan, 399 yuan and so on, which effectively evade preferential activities.

Consumer complaints statistics at the end of the Nanning 12315 complaint reporting and command center show that many consumers are dissatisfied with the quality of promotional products such as clothing, hats and shoes.

What is "discount" on discount?

Yang Wei, a doctoral student at the school of economics and management, Wuhan University, said that in commodity marketing mix, price is the most flexible factor. Price reduction is the most direct driving force to increase consumer desire to buy, so discount has become a very effective means of promotion and competition.

Yang Wei pointed out that at present, some merchant discount "traps" exist within a certain range.

First, the "clear down dark rise", some businesses take the first price increase and then discount, consumers actually did not get much tangible benefits; the two is "additional consumption", some merchants set up harsh conditions for discounted cash, forcing consumers to have to increase consumption for discount; three, "difficult to maintain quality", merchants may sell unsalable goods to consumers, or even shoddy products, and these products may have problems such as quality and expiry date, but they also introduce the "overlord clause" that special goods can not be returned and guaranteed.

Yang Jingjing, lawyer of Shanghai Lei Tian law firm, believes that management departments should regulate the discount behavior of merchants in the market to prevent the violation of consumers' legitimate rights and interests by the name of discount.

False discount in shopping malls belongs to the act of using false or misleading price instruments as stipulated in the price law to deceive consumers or other operators to conduct pactions with them. According to the provisions of administrative penalties for price violations, the illegal gains can be confiscated and the corresponding penalty shall be imposed, so that the amount of money consumers can pay more can be demanded to be returned.

Consumers can reflect the problems arising from the consumption process to the relevant departments, and at the same time, they should establish a rational consumption consciousness so as to avoid unnecessary losses.

Chen Min, deputy director of the Nanning 12315 complaint reporting and command center, said that at the end of the year, many businesses had a lot of discounts, and consumers should choose the commodities they really needed.

For these promotional activities, consumers should remain sober minded and do better than three goods.