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"Thousand Years Of Winter" Pit &Nbsp, &Nbsp; Inventory Become The Biggest Problem.

2011/1/4 11:03:00 85

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If one word is used to describe the winter of 2010, it is no more appropriate than the word "hot".

The "air force" that expects the third wave of regulation is burned by the longer property market. It is feared that people who enter the car market will be in hot pursuit with the restriction of the state purchase order.

Down Jackets

Manufactor.

As we all know, the warm winter of 2006 once caused eiderdown clothes.

industry

A large number of manufacturers have closed down due to backlog of stocks. Will the situation be even more severe in 2010? Since 2010, the price of duck has increased from 80 thousand yuan / ton to 250 thousand yuan / ton, or up to 210%, far higher than the fluctuation of cotton prices, coupled with the "double attack" of labor costs and weather.

Stock

Will face the pressure of "three big mountains".

In the face of this dilemma, where should we go from here?

Recently, Beijing TV station has broadcast a life column featuring "affordable clothes for the ordinary people". Many large shopping malls are doing discount sales for down coats. The old brands such as Bosideng and geo can even take 300 yuan or so, and many new brands of down coats have been priced more than 35%~45% in previous years. The middle and long term down garments are basically over 1000 yuan.

From the pricing of new and old goods, we can see the enormous pressure brought by inventory and the price fluctuation caused by rising raw materials.

At the moment, the most obvious thing for down jacket entrepreneurs is not how to digest past stocks, but to sell them urgently. E-commerce, tail goods market and discount promotions have become lifesaving straws.

According to the boss of a fashion down suit in Changshu, Jiangsu, since the opening of Taobao shop in early 2010, sales have doubled, this time it is lucky that he has opened a new channel for a rainy day, which can relieve the change of the market.

The tail cargo market has long been the normal channel for enterprises to digest inventory.

As early as 2 months ago, the owner of a famous tail cargo market in Zhongshan, Guangdong, began to look for the source of down jacket.

However, with the expected reduction of down garment market, the business of the tail cargo market has also become better and better.

Shopping discount is not a rare thing, but the trend of "high and low walking" is not allowed to buy consumers' full purchases. Besides the "high priced, low discount" digital game can no longer adapt to the current appetite of "consuming people", consumers' demand for feather clothing styles and materials has long been changed.

According to the latest down jacket survey report of a well-known portal website, 73.24% of consumers like fashionable feather clothing when purchasing fashionable down garments.

Therefore, if there is no advantage in price, then we should work hard in designing and using materials.

It is better to rely on oneself than to depend on heaven.