Anta Uses The "Vertical Integration" Business Model To Achieve Substantial Profits.

2011/1/5 10:26:00 99

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January 5th hearing in the first half of 2010,

Anta

The turnover was about 3 billion 450 million yuan, an increase of 22.6% over the same period, with a net profit of 760 million yuan, an increase of 25% over the same period last year.

Zhang Tao, vice president of Anta, seems to have benefited from Anta's "vertically integrated" business model.

Different from others

Shoe enterprises

In the past few years, Anta has always maintained its own line of production chain, from upstream procurement, R & D, design, production to downstream.

brand

Marketing, distribution of channels, and related after-sale services are all done by themselves.

For Anta, this "vertical integration" business mode makes Anta maintain a high degree of initiative and sensitivity in asset proportion control, cost control and market changes.

At the same time, because of the in-depth understanding of each link, they are master of the overall control.

On the one hand, we can shorten the product development process through optimization, achieve better response to market trends, adjust the various links in the supply chain, save costs and improve efficiency. We can also improve the flexibility of production planning on the other hand, timely modification to support rapid product adjustment to meet market changes, and gain greater market share, thereby increasing sales and reducing production costs.