Fu Jie, Giovanni, Wuhan: To Make An Italian Cultural Dress Worn On Her Body

Wu Han introduced Italy's "Giovanni" to China.

Italy, an ancient and mysterious Mediterranean country, has a rich and full-bodied culture in every inch of land.

He listens to his name and dump the territory of the whole world, Rome, Florence, Venice, Milan, Turin, Naples, Perugia...

He listens to his name and gets the clothes of countless women, ARMA\I, VERSACE, GUCCI, PRADA, Dolce&Gabbana, ZEG\A, MISS0\ICostume......

In 2000, one came from

In 1990, Fu Jie's father, Fu Bin, founded the self adornment company, and became the top ten in the Chinese women's clothing industry in 7 years.

In September 2000, "big childe" Fu Jie, with his father's 5 million 500 thousand away from home, built the best seller brand "Giovanni".

This heavy 5 million 500 thousand means buying up the "blood relationship" with the family brand.

Fu Jie, who is passionate and working hard, is in the Chinese women's clothing industry.

At that time, no one knew the little boy except his father.

A newborn calf is not afraid of tigers. No one can guarantee that one hundred percent success will be achieved if he wants to do it again, but Fu Jie, who was only 24 years old, did not consider that.

The first thing he got was to spend nearly 1 million yuan to hold the "Wuhan summit of women's clothing industry in twenty-first Century", which made the hard-earned father almost angry.

"At that time, Zhao Jun, Wang Ou, Li Yan, and general manager of China clothing group company, Liang Yong, director of the National Garment Industry Productivity Promotion Center, came to China, a famous fashion critic Zhang Xin Ke. There were 72 media all over the country. More than 300 people spent about 200000 of their air tickets and 3 days in Shangri-La."

Fu Jie is still fresh in his memory.

With a total investment of 5 million, but with 1 million fancy, seemingly flashy summits, Fu Jie won a title: Fu Tzi.

Fu Jie, who is now called Lao Fu, is also "grudges" about the name "Fu Gong Zi". "I have also had a hard time. When I was a child, my family was very poor. I let the cows grow and grow, but I thought it would be worth spending money!"

In those days, newspapers, radio and television were seen, and all I heard was "Giovanni", which is exactly what Fu Jie wanted.

At the end of the summit, Fu Jie was in financial difficulty.

5 million 500 thousand yuan cash, Japan, Korea, Italy and other places imported fabric spent about 3500000, "summit" spent 1 million, plus into shopping malls decoration, to open sales channels everywhere, in November 2000, Fu Jie's account is only 12 thousand yuan, but at this time, "Giovanni" has not yet come from word of mouth into efficiency.

Outside doubts were coming up like the tide. "Fu Jie is not going to go on." his mother advised his son, "apologize to your father, he will forgive you."

"If I look for my father at this time, I will be looked down upon by my whole life."

Fu Jie clenching his teeth.

At a critical moment, song boss, a long acquainted business partner in Huzhou, offered to give Fu Jie 1 million yuan worth of fabric on credit.

At that time, Fu Jie and his wife lived in a small house of 2 square meters in the factory for 45 days, and at two o'clock in the morning, they were still producing workshops, playing plate, cutting, sewing and packing.

Each link is staring at itself.

"This breathing opportunity is rare. The heart should be very thin. If a lace or a button is used improperly, the whole design will fail."

In mid 12 2000, Fu Jie got a chance to test for a month in Wuhan Guangzhou.

In the 25 square meter counter, Giovanni's turnover on the first day was as high as 27 thousand yuan.

After 21 days' inventory, Giovanni broke the sales record of the single brand in 4 years, with sales of 875 thousand yuan.

Then, the new world invited Giovanni to enter the field and became the second floor sales in the first month.

Today, Giovanni has more than 200 direct outlets in more than 30 cities across the country.

At the end of 2007, two Giovanni outlets opened in Beijing New World Shopping Mall and Yansha outlets store.

After entering the Beijing market in April of that year, Giovanni has been stationed in 6 shopping malls, including Xidan and Hualian Commercial buildings.

Fu Jie hopes to seize the golden opportunity of the Olympic Games. "So many foreign friends will come to Beijing. Why not take advantage of this great opportunity to sell Chinese clothing?"

10 years of grinding a sword, then 20 years? 20 years ago, Fu Jie was still full of energy and worked hard but not tired. The 20 years later, Giovanni has been "elegant" flowers, "low-key luxury" has penetrated into the bone marrow of many fans.

These changes, if placed in the real estate, IT, finance and so on the so-called sunrise industry body, does not seem to be great.

But in the backdrop of ups and downs and resplendence of Wuhan's clothing industry, some of the famous stars and celebrities have disappeared, some of them are selling their bodies and some are turning to more profitable industries. This change can not be called "Giovanni phenomenon".

Success is not always the same. Failure does not necessarily have its own reasons.

Fu Jie firmly believed that Giovanni's road to success always had its unique connotation.

When Giovanni entered China in 2000, the competition of women's clothing brands in China's clothing industry was fiercely fiercely. The domestic high-end market was almost occupied by foreign brands. If you want to get the difficulty of a place, you can imagine that if you are careless, you may be shuffled out.

The local women's clothing market in China is in a stage of non benign competition. The market cake is almost completely divided. It is hard to stand firm in this situation.

However, through many years of market experience, Fu Jie has sharpens her keen insight into the market. He soberly realizes that the Chinese women's clothing market lacks brand names, but lacks a practical brand that has both fashionable taste and consumer attitude.

The so-called "no break", time and market prove that Fu Jie's grasp of the development of Chinese women's clothing market is accurate, and the core customer positioning and design concept is correct.

With unique market insight and nationwide network advantages, Giovanni just entered the market, and became the leader of the monthly sales list in many large shopping malls in the country. He was exclaimed by his colleagues as "Giovanni speed" and thus became the teaching material of major universities.

After studying the "Giovanni speed" seriously, a professor at a well-known university in Wuhan thinks that Giovanni is strives for development in innovation, upholding luxury, elegance, intellectual style, adhering to the perfect quality and insisting on the details of the first-line brand.

After years of market discipline, Giovanni formed a unique brand culture and occupied a place in the high-end women's clothing market in China.

In 2010, Giovanni's sales performance soared. It was all in a red line. In the first half of the year, the sales plan was over fulfilled 50%, the company's brand appreciated rapidly, and its annual sales exceeded 400 million yuan.

At the end of the year, the accurate sales data pmitted by the regional branches of the country every day are reported frequently. The rising sales figures tell us that Giovanni is stable enough to enter the top ten ranks of the 2010 Chinese women's clothing sales this year.

{page_break}

Creating international luxury brands in China with a lifetime of energy

C degrees C degrees Channe1, Giorgio Armani...

These names in the international fashion world, as well as Fu Jie, are also masters of his lifelong admiration and study.

The entrepreneur who made only one garment in the past 20 years and liked to wear brand-name clothes once said with great emotion: "I would like to use my whole life to create an international luxury brand in China, that is, Giovanni!"

Shuttle in the time tunnel, look at the domestic luxury market, Hermes, Louis Weedon, Gucci, Chanel, Armani, Dior, Bvlgari, Versace and other luxury goods, in China, which has 5000 years of ancient culture, in the competitive history of its own story and prosperity.

It can be seen that these luxuries are deeply branded with the West. Oriental luxury goods are still hidden in the boudoir, but they are not only known as "old brands" such as the national liquor Moutai, but so on.

Fu Jie's biggest dream is to create an international luxury brand that belongs to China.

In today's world war without smoke, the brand not only represents the image of an enterprise, but also represents the face of a country, and is a symbol of a country's comprehensive economic capability.

And China's brand name is still a blank.

As an entrepreneur with a sense of social responsibility and patriotic strength and patriotism, Fu Jie does not want to be a good brand importing person, but also let China's local brands go out and enter the international fashion industry.

Now, as part of his daily work, he has been making frequent preparations with international luxury designers and studios to prepare for the creation of luxury brands, and he will devote his whole life to this.

In order to achieve this ideal, he not only devoted his whole life, but also sent his daughter who loved fashion design to Saint Martin Art Institute of England to learn fashion design, not only to inherit his mantle, but also to fulfill this dream and carry on this great business.

Now, Giovanni has invested more than 100 million, nearly 30 thousand square meters of modern Gianni garment industrial park has been completed, plans to start early next year.

Later, we will continue to invest more money in building a 120 thousand square meter Chinese Silk Museum and a silk color fastness and strength laboratory in China's silk industry to build China's largest fashion industry kingdom.

In September 2000, Fu Jie planned and organized Italy Giovanni (Gowani), jointly with the Ministry of internal trade, the Chinese Academy of Social Sciences and the China clothing group, and successfully organized the "twenty-first Century China Women's wear Wuhan summit" at the Shangri-La hotel in Wuhan. The 67 media at home and abroad, including CCTV, Xinhua news agency and Phoenix Satellite TV, were competing to report.

In October 2000, Fu Jie formally introduced the famous fashion brand in Italy: Gowani.

In 2001, Fu Jie founded Wuhan Jie Sheng Economic and trade limited liability company, becoming China's regional general agent of Giovanni, chairman of the company and CE0.

In September 2002, the Chinese women's wear fair was opened in Shenzhen. Fu Jie was invited by the organizers to give a high level forum speech at the conference.

In 2007, the sales volume was 160 million yuan. It was praised by China Fashion Association and "China fashion fashion" as one of the best blue chip stocks in China's women's wear industry and one of the most potential women's clothing brands in China.

In 2010, Giovanni's sales exceeded 400 million and stepped into the top 10 of China's women's wear sales.

In 2010, Fu Jie was selected as the "model worker of the national textile industry".

During 2000~2010, Fu Jie was also rated as "top ten Trainer", "outstanding entrepreneur", "ten outstanding leaders in Wuhan" and "top ten entrepreneurs in Wuhan Morning Post".

During the 2008 Wenchuan earthquake, Giovanni donated 2 million 300 thousand yuan to the disaster area.

During the 2010 Yushu earthquake, Giovanni donated a total of about 500000 yuan to the disaster area.

In recent years, donations have been donated to the CDPF for 300 thousand yuan.

More than 200 disabled workers were recruited and awarded the "employment base for the disabled" by the municipal government.

With a number of colleges and universities signed a "Giovanni dress" order class, each year to solve the employment problem of more than 200 college students, over the years to solve a total of more than 1000 people's employment problem.