Adi Wang Appeared In NBA&Nbsp; "Cottage Marketing" Took Billions Of Dollars.

Beijing time on January 4th, CCTV sports channel continues to broadcast live NBA regular season, Denver Nuggets meet Houston rockets at home, but it is not the game itself that attracts widespread attention after the game. It is a billboard standing on the sidelines, a LOGO like Adidas, and 5 huge Chinese characters, "China ADI King".

After the game, a video of "NBA surprised China's ADI king" quickly became popular in potatoes, cool 6, Sina videos and other video sites. On the mop network, two screenshots of "Adi Wang surprised NBA and sword picked ADI" were more than 63 thousand hits in one day.

Where is the "king of ADI" in China?

Kadi marketing to Adidas

The origin of Adi Wang does not attract much eyeballs. Like Anta, PEAK and other sports brands that have long been in the NBA market, Adi Wang also comes from Jinjiang, Fujian, but its history is even shorter, only 4 years.

But in such a short period of time, Adi Wang can also quickly red.

Reporters learned that, as early as 2009, a netizen called "I saw a brand called" Adi Wang ", which opened the prelude to the brand.

"I saw a brand of sports shoes called" Adi Wang ", and the slogan was" everything can be changed. "My God," my God, what kind of people are there in the world, what brands are there, what slogans are there, and all are learning other people's... "

Because its inverted triangle LOGO is very similar to Adidas, and the brand name also has a lot of imitation of Adidas's suspicion, Adi Wang has been rapidly carried out by netizens on the theme of "copycat version Adidas" for endless "spoof", not only for its advertising creativity and advertising language, but also for the "ADI king" deified into the "top brand of the universe", its advertising spokesperson is an American Junior League player, but has been praised by netizens as another "basketball superstar" after Jordan and Kobe.

In the Baidu encyclopedia, the interpretation of "Adi Wang" is simply a "spoof" content, and it is totally impossible to see what kind of brand it is.

With more and more netizens joining in the "KUSO" campaign, "Adi Wang" has gained fame and fame.

In the industry, Adi Wang even has the reputation of the most successful cottage brand.

In this regard, Adi Wang has not shown any dissatisfaction, nor has it evaluated the arguments of all parties.

Undoubtedly, "KUSO" helped King ADI.

Sales have already been over 100 million and have no names.

Although there are indeed obvious imitations, the reporter found that the brand had just won the "Quanzhou famous trademark" in 2010. It was the designated leisure sport brand of the second Asian Cup women's volleyball tournament in 2010, and won the ISO9001:2000 quality management system certification certificate of the China Quality System Certification Center very early.

According to an insider in Guangzhou, the sales of Adi Wang's products in various places are "quite ideal". Its stores are located in various provinces and cities throughout the country, and sales have already broken 100 million yuan.

Hou Lidong, manager of PEAK sports and public relations, told reporters that brands like Adi Wang, whose main consumer groups are concentrated in two or three line cities, are not very high on consumer awareness of brands, and Adi Wang has a larger price advantage than other brands because of its lower price.

Reporters also saw from the official flagship store established by Adi Wang on Taobao. The price of the brand's sports shoes is mostly 150~200 yuan, which is much cheaper than the well-known domestic brands sold on the market.

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