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SWEAR&Nbsp; "Spoil Your Life" Global Press Conference

2011/1/10 9:02:00 206

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[inspiration]

Strength and gentleness are the same emphasis on this theme. Just like the Desert Princess's courage to drive enemies on the battlefield for her sweetheart, her iron armor can reveal her unique sex appeal and charming beauty.

In the part of color and material, using animal leather with the red color of tribal nationality and the lace pendant line of sexy lace show the wild sex appeal. Besides, the metal material and manual feeling are applied in details.

Geometric pattern

To show tribal inspiration and ancient craft.

[theme] female warrior's sexy armor

There is no need to use Mulan to tie chest cloth to press the chest and kill the enemy with a man's posture.

My battle clothes, with the most proud posture of women, create sexy curves. I use the hardest to kill the enemy. I use gentleness to bring the army, I am invincible on the battlefield, and jewels are self reward and reward for every victory.

[design proposition]

With the concept of armor, the waistcoat of women's sexy curve is developed, and the leather material of black line and earth color is used to interspersed the raw material of feather and ore with the change of line thickness and irregular weaving, to show the strong and sexy side of women warriors who are fighting for hundreds of battles.

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In December 28, 2010,

SWEAR

The global press conference and the 2011 autumn and winter ordering will be held in Kokusai Hotel, Guangzhou, and the 29 day will come to a successful conclusion.

The meeting focused on "

SWEAR spoil your life

The theme of the two day conference was held to celebrate the new products in the autumn and winter of SWEAR 25th anniversary and 2011.

The SWEAR brand officially announced its entry into the inland market at the 28 day press conference. It also announced that in order to celebrate the 25th anniversary, the marketing team orchestrated the series of activities such as the extension of SWEAR brand VI, the birth of SWEAR S, the upgrading of the official website, the exhibition, the roadshow, the media cooperation, and the "monthly new products and the pleasant surprises" in 2011. The design team has designed the "25th anniversary classic" and SWEAR.

Si Wei Ya

New image and so on.

At the conference, Mr. Cai Huanjin, chairman of the quasi Cheng group, Mr. Zhang Baochong, chairman of China's regional group, Mr. Luo Lixiang, general manager of Guangzhou sivar Trading Co., Ltd., Mr. Chen Qianwei, Secretary General of Guangdong Textile Association, Mr. Zhang Jingsheng of Shenzhen Textile Industry Association, leaders of various shopping malls, major media reporters and dealers all over the country.

During the period, Mr. Cai Huanjin, chairman of the quasi group group, said at the meeting, "SWEAR will continue to adhere to the business goal of" enhancing humanity and wearing interest ", and constantly improving and improving it.

In the spirit of "progressive innovation, customer orientation, responsible for fast and respectful interaction", we will be bigger and stronger in the future development path.

SWEAR group now has five well-known brands in the successful operation, including "CATOU", "SWEAR", "Si Wei Ya", "SHATINA", "SOLIS".

Swear adhering to the development strategy of "lock in Asia, global vision", with the headquarters of Taiwan, China as an axis, actively developing to mainland China and the international market, spending huge sums to build a global network of operations.

In 1994, "Vietnam's international Limited Liability Company" was set up in 1994. "Si Wei Er (Foshan Nanhai) Garments Co., Ltd." was established in 1997. In 2005, "Dongguan quasi Cheng Garment Co., Ltd." was established in 2005; "business company" was established in 2008; "Vietnam quasi Cheng Limited Liability Company" was set up in January 2010; in Guangzhou, Guangzhou's "sable" Trade Co., Ltd. was established in July 2010.

In China, Taiwan, mainland China, Vietnam, Indonesia and other places, the strategic layout for Taiwan, Hongkong, mainland China, Vietnam, Singapore and other places of fashion people to contribute the perfect underwear products, OEM/ODM global distribution to Asia, Europe, Australia, North America.

By adopting the marketing mode of combining direct and municipal agents, Si Wei has successfully established direct offices in 9 major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and Kunming, and has signed one or two market agents. Its sales outlets cover more than 20 provincial capitals and direct jurisdiction areas, and successfully enter shopping Arcade, shopping mall, important commercial streets and special counters and stores.

Thanks to the rapid growth of China's underwear market and the stable operation of the company, the market share and sales of Si Wei Ya have been greatly improved, and it has developed rapidly in the Chinese market.

After entering the Chinese market in 2011, SWEAR will continue the marketing mode of combining direct and municipal agents to actively explore the market.

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On the same day, the sexy models wore Swear underwear and signed with guests.

The venue is represented by three main axes: "past, present and future".

The three-dimensional exhibition hall highlights the "past" time corridor with "S-W-E-A-R" as the form, vividly displaying the glorious history of Swear since its development in 1986.

S - STRIVE FOR OUTSTANDING striving for excellence, W WONDERFUL EXTENSION brilliant development, E ENHANCE TECHNOLOGY technology upgrading, A-ARTIST A-ARTIST star endorsement, perfect perfection, and "now", in order to celebrate the establishment of 25th anniversary, brilliant plan 2011.

Among them, SWEAR brand VI has been carefully planned, including VIP card, visiting manual, 2011 spring and summer picture album, environmental protection bag, PP handbag and so on.

The activities of "new products in the month and pleasant surprises in the month" have been held to give back to the vast numbers of consumers.

On the spot, we will show the new image of Swear in 2011, the new image of Si Wei Ya, the gifts related to thematic activities, the display of stores, and so on. In the future, we will use the four themes of taste aesthetics, Argentina dream, subversion of tradition and originality to deduce the future concept of Swear.

Integrating environmental awareness of low carbon, green and recycling into underwear design, from brand development to social responsibility, from concept to practical action, SWEAR is worthy of the vanguard of fashion and industry.

In the autumn and winter of 2011, the bold new ideas, bright colors and the extension of 4P technology on the new products of Show have achieved the perfect combination of creativity and enhancing the humanized dress and interest of SWEAR.

On Show, it shows four brands including bra, underwear, night clothes, pants, pajamas and men's underwear, including CATOU, SWEAR, Si Wei Ya and SOLIS.

The new advertising group series, the deep V low breast line and the original 4P sexy community, is comfortable and natural to make Shuangfeng Feng Ting concentrated and deepened.

And then extend the feminine amorous feelings.

In the material part, QB Tax-Q cotton is used to increase the comfort.

Use the soft cotton material in the shoulder strap to make the skid proof effect and gently paste and skin at the same time.

The appearance of the cup, the natural veins of flowers, the bright yarn, the three-dimensional effect of the lace, and the continuity of the baskets and veins with the rhombohedral cloth increases the overall sense of hierarchy.

It shows women's vintage style.

In addition, in the color part, consumers often think that the color of autumn and winter is heavier. Instead, they should use clean and bright colors to make people feel refreshing.

I use your chest straightening, waist and back as the main function to make your body curve perfect. The whole series adopts Nylon6 high elastic cloth and inner lining telescopic net cloth design pattern, and then achieves the following three characteristics: "enjoy plastic beauty" natural, comfortable fitting body shape, with a slight effort to modify every inch of the body curve.

In addition, Nylon6 fabric resilience is good, even if it is often worn, it is not easy to slack and wear resistant.

Comfortable and comfortable, breathable and elastic, all women feel more comfortable and comfortable.

"Magic Nylon6" with silk lustre sense of cloth and hand-made lace, create elegant retro fashion sense.

25th anniversary classic money, 2011 SWEAR again introduced the third generation of classic new products, it continued the first two generation of hot selling focus, the use of the cup on the cup with Taiwan patent "three section of high cover cup structure" and the side increase the crescent crescent design, let the chest natural elevation concentration, the cleavage stand now! The original 4P sexy community, let you no matter how move can maintain perfect deep ditch.

This season, OPPLE's famous geometric calico visual effects and SWEAR's unique wrinkle design and center point use of outer garment buckle design are used to show the feminine beauty of a lively and playful side.

In the material part, it is suitable for Coolmax and its air permeability and dry characteristics. It will not feel stuffy for a whole day.

After Show, thunderous applause is enough to prove the success of this new product and the affirmation of the industry.

With a warm applause and a satisfied smile, SWEAR's "spoil your life" global press conference was successfully concluded.