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Martha Marceau Brand Men'S Wear And Red Wine Sales Chain Topcellar Work Together

2011/1/5 15:26:00 213

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High-end men's wear brand

Masa Ma-so

(MasaMaso) and famous red wine sales chain

TopCellar

High profile announces that from December 26th to February 28th, the full amount of coupons will be offered to each member's consumption activities.

Different types of brands with similar user groups jointly conduct marketing activities, which do not affect each other's market share, but also can effectively expand the target user group.

Thanks to the popularity of young consumer groups, World of Warcraft, a famous online online game, has done similar joint marketing activities with Coca-Cola at the beginning of its promotion, and achieved good results.

Martha Maso (MasaMaso) is also a strong alliance with this complementary feature of TopCellar.

Red wine sales chain TopCellar main imports of high-grade

red wine

Through Beijing and Shanghai's two largest tier cities, there are many hot shops in many gold lots such as Beijing, China World Trade Center, Financial Street and Shanghai Weihai Road. In traditional sales channels, it has become a red wine chain with strong regional influence that focuses on the quality of high-end consumer groups.

Martha Maso (MasaMaso) is the largest high-end online menswear brand in China. In the online high-end users with online consumption habits, MasaMaso, which runs high grade "online men's Wardrobe", has strong user sticky and online market appeal, too. "MasaMaso"

Joint marketing between them helps expand the overall influence of online and offline sales.

This kind of joint marketing is the first time that the online shopping clothing brand is the first time. This new marketing idea has also attracted the attention of Internet market researchers and related industries.

Martha Maso (MasaMaso) related market participants said that in addition to the cooperation in the field of consumption impact, MasaMaso also hoped that this could subvert the current development stage of online shopping market, and online shopping = the inherent understanding of cheap. "(MasaMaso)

With the maturity of online shopping market, the grass-roots consumption positioning with low price as the only label is no longer applicable. The online shopping clothing market should be diversified.

As a matter of fact, the online shopping market has already been gradually separated from the low price temptation mode in the countries and regions where the online sales market is more mature. In the leading position of the US e-commerce, Amazon has entered the logistics and service competition from the early price market competition, and in Europe there have also been RaffaelloNetwork and other online sales portal, which is dedicated to high-end luxury goods.

The mature mode of online shopping is gradually changing to a multi-layer consumption system that keeps pace with traditional sales channels.

From the experience of developed countries in the online shopping market, in the process, the emergence of sophisticated high-end brands is undoubtedly a landmark event.

Martha Maso (MasaMaso) is hoping to bring some good consumption experience of high-end products in the traditional consumption channels to the Internet. Combined with the cost control and dissemination advantages of the Internet age, it forms a new marketing mode which is different from the low price competition of early online shopping clothing, and is different from traditional clothing marketing. It also hopes to be based on the high-end quality and change the mindset of the consumers in the past that the network can only do low priced goods.

The collaboration between Marceau and MasaMaso, the famous import wine sales portal TopCellar, combines two high-end consumer experiences, which is a new attempt to spread the attitude of TopCellar MasaMaso high-end clothing brand.

Some people in the industry have analyzed that the maturity of the Internet high-end brand of MasaMaso, such as Marceau, shows that the domestic online shopping clothing market is moving towards a multi-layer consumption structure, and the complete market ecosystem including high and low clothing consumption is gradually being formed.