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Decoration Of Leisure Coffee Shop

2011/1/5 15:25:00 59

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Subversion of traditional inherent mode

Mr. Chen is one.

Beijing

Hongkong people who have lived for 10 years.

Because

From childhood

There's coffee drinkers.

Habit

I have deep feelings for coffee.

After working, they traveled in many countries, and they also went to cafes, so they knew a lot about coffee and had many opinions.

So, on the one hand, he runs his advertising company, and on the one hand, starts his own coffee shop opening plan.

In fact, there are many people like Mr. Chen.

After having a relatively stable career, a leisure bar hall will be opened, so that your interest can be renewed. At the same time, you can also recognize some like-minded friends.

The biggest feature of leisure coffee shops is the characteristics of leisure.

According to Mr. Chen's presentation, it should be displayed at least in naming, site selection, decoration style and drinks.

Taking Mr. Chen's coffee shop as an example, the name "Zhong Yi" is on the one hand, hoping to express itself as the most authentic Italian coffee shop, so that people who really understand coffee can get together; on the other hand, they want to use such a sentimental word to attract men and women in love.

The connotation of this layer is also reflected in the collocation of drinks.

According to Mr. Chen, in the beverage list of "Zhong Yi", it deliberately highlights the combined consumption of a man and a woman.

For example, male consumers like coffee, so female consumers will have some fruit, ice cream and so on.

In the site selection, this leisure Cafe did not choose to concentrate on the waiting hall in Wudaokou, but chose the pedestrian street in Zhongguancun.

There are all kinds of stores on the pedestrian street. Mr. Chen hopes that "Zhong Yi" coffee shop will become a "rest stop" after their shopping.

The decoration styles of casual coffee shops are quite different from those of Starbucks and Shang Dao.

Reporters in the coffee shop to see, the shop is colourful, are brighter colors, with a sense of simplicity.

According to Mr. Chen, this style can be seen everywhere in Italy.

Mr. Chen hopes to free the coffee shop from the inherent coffee shop mode and become the representative of leisure coffee shop.

The investment in leisure coffee shops is relatively small.

Shop size is about 80 square meters the most appropriate, with 2 to 3 store clerk.

The main beverage is coffee, and a small amount of dessert and pizza.

Initial investment will take about 300 thousand to 400 thousand yuan.

Therefore, for investors, coffee shops do not have to refer to the fixed mode. Casual coffee shops may be a good choice.

Of course, the key is to locate and identify the target customers.