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Jewelry Store Business Analysis

2011/1/4 16:47:00 97

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There are three reasons for the successful operation of a store: first, the location; the second is the location; the third is the location.

So we must have a store before we set up shop.

site selection

The business circle is analyzed.

Its contents are:

L, characteristics: including the total population and density, age distribution, average education level, the proportion of owning housing, total disposable income, occupation distribution and so on.

2, labor security: including management level and salary level: management training personnel's qualifications, salary level, general staff education and wage level;

3, supply sources: pportation costs; pportation and delivery time; the number of manufacturers wholesalers; availability and reliability.

4, promotion: media availability and frequency; cost.

5, economic situation: including leading industries; diversification; project growth; finance.

service

。

6, competition situation: the number and scale of the existing competitors; the analysis of the strengths and weaknesses of all competitors; the long-term and short-term changes in competition; and the degree of saturation.

7, the availability of store location: the type and number of location: the convenience of pportation; the size of opportunities for self building and leasing; the limitation of regional planning; and the cost.

8, regulations: tax, license and business restrictions; minimum wage; planning restrictions.

Find core business circle and sub level through business circle analysis

Trading Area

And fringe business circle.

After doing the above analysis, I only learned about the environment of the jewelry store.

It's like a fundamental analysis of stocks.

The next step is to make technical analysis of the stocks.

It is manifested in the location of jewelry stores, that is, the analysis of regional and store locations.

Its contents are as follows:

(1) number and type of pedestrian traffic;

(2) vehicle traffic volume, type, traffic congestion / convenience:

(3) parking facilities;

(4) pport;

(5) the composition of the store group should be considered compatible with the jewelry store.

(6) location analysis is best for cross shops because visibility is high.

(7) to open the shop, it is necessary to consider the attractiveness of the business circle, the degree of competition and the economic strength of the comprehensive business circle.

Strong strength can give priority to the attraction of the inner ring of the fir.

Shop in a good location; weak in strength, give priority to competition in the business district.

Start businesses in small competitive places.