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Interview With Liu Haiyong, Chief Executive Of New Island Coffee Shop

2011/1/5 15:29:00 78

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Located in nurturing and Ganjiang Road

Confluence

The location of the new island coffee is relatively superior, with many large state-owned enterprises and many residential areas.

Liu Dian said that although the location is relatively good, but often cause a "outside people can not enter, people can not get out" phenomenon.

Why does this happen? He laughs and says, "although the location is good, it is easy to get stuck in traffic, especially at this intersection. Outside, it seems that the guests in the new area of the park seldom come here.

Unless

They live there and live in nearby communities; and people who come to the shops can't get out of a traffic jam, and there is only one coffee shop around, so they can only come here to spend.

Speaking of his own experience, Liu shop manager said that when he first entered the new island, he started from the bar and slowly promoted the store manager. He did it for 7 years and was unable to get away from the service industry.

When it comes to the current situation of the service industry, he said that the western food industry is not featured at all. The most important thing is to rely on services, and the mobility of personnel is relatively large.

The reason for his analysis is that there are certain limitations in the western food industry, and the wages are generally not high in the Chinese food industry.

There are many direct shops and franchisees in coffee shops. These two forms will be divided in management, which will easily lead to confusion in management.

And now there is a phenomenon. Many coffee shops have been contracted out and become more and more like Chinese food patterns. This phenomenon may lead to a new market pattern, whether it is good or bad, and he is watching.

When it comes to the difference between Chinese food and Western food, Liu said that Chinese food is mainly about traffic volume, while western food is mainly service.

Although the profit of Western food is higher than that of Chinese food, the overall profit is more than that of Chinese food.

He said that the development mode of Western food will still develop to a relatively small scale. Many times, it will depend on the rent and cost.

When it comes to management mode, he says that because their stores are franchised stores, the proportion of owners is very large, and there is no uniform standard for management.

ask about

Exactly?

When a store is going to be better when it comes to direct stores and franchisees, he laughs, "it's hard to judge, good or bad, depending on management, location, cost and service."

Faced with the advantages and disadvantages of the same industry, Liu shop manager said that Diod's management is relatively strict, the system is not very flexible but very unified, and the new island is more humane, and the same brand is also different, and the difference is between Direct stores and franchisees.

There are some differences between management and management. Some stores are managed by single surnames. They are point to point orders. The boss can directly manage anyone. One is pyramidal management, which means that the boss manages the store manager, the shop keeper, the supervisor, and the supervisor.

They use pyramidal management in their shop. Usually the boss seldom asks about the store, and he directly leads the 4 director of the studio. It is very humane, has rewards and punishments for employees, and selects outstanding staff once a month.

Speaking of the situation in the store, Liu said the business declined slightly during the financial crisis last year, but now it is fine.

Usually there are no promotional activities. Unless there are big festivals, business will be promoted when they are relatively cold, but their menu will be updated once a year.

Usually, customers are relatively regular customers. Customers are very stable. They have needs to be raised, and then try to satisfy them. Customers are God. Western food service is very important.