Yangtze River Delta: Clothing Production And Marketing Of Golden Triangle

Regional economy

Gold content in the industrial chain continues to increase

Leading brands

Doing business in the Yangtze River Delta has unique advantages.

The Yangtze River Delta not only has a good industrial foundation, but also has the leading economic strength in China. Traffic has increasingly manifested the characteristics of city integration, logistics is quite convenient, information is more accessible, and all kinds of supporting services are also commendable.

This makes clothing industry chain gold content continues to improve, the birth of a large number of leading brands, it is impressive.

The apparel industry chain in the Yangtze River Delta is quite perfect.

Prominent is the stock listed company in Shaoxing's light textile city, the market provides all kinds of new fabrics, boutique fabrics, different functions of accessories, all kinds of products, the price is very competitive, and the international trend of the characteristics of the increasingly prominent.

Clothing enterprises to textile city to purchase fabrics, accessories, one stop can solve the problem, effectively saving clothing enterprises procurement time and cost.

Jiangsu's sunshine group is also a listed stock company, which is well-known in the industry for its fast launching of hi-tech fashion fabrics.

Such upstream enterprises have created extremely advantageous conditions for the clothing enterprises in the Yangtze River Delta region to strengthen and expand their brands.

Many leading brands of clothing enterprises are also valuable assets that the Yangtze River Delta is proud of.

The leading brands of these famous clothes are YOUNGOR, Shanshan, Heng Yuan Xiang, Bosideng, Yalu, red bean, lanca, Zhuang Ji, Xia Meng, Jordan, Si Li, Tony Will, MITEX bonwell, Mrs. Fu, ancient and modern, Hai Lan's home, three guns, doctor frog and so on, are all popular with consumers, and the brand value is not to be belittled.

YOUNGOR is the leading brand of men's shirts and related products, the first breakthrough in the domestic trade of ten billion yuan annual sales.

Heng Yuan Xiang is a king of wool.

Today's products have been involved in clothing and home textiles.

The creative advertising of "sheep, sheep and sheep" has been famous after CCTV broadcast. The effect is good and admirable, thus becoming a classic case in the advertising industry.

As the sole sponsor of the Beijing Olympic Games costumes and Shanghai World Expo's partners, Heng Yuan Xiang has gained popularity and reputation.

Bosideng is a world-class brand of down garments. Its sales and sales volume ranked first in 10 years.

It is the leading brand of the socks industry, and has a hegemonic position in the socks Market.

Good news birds and other high-end men's wear brand, in the process of competing with foreign brands outstanding.

Sly is the leading brand of women's coats, with sales and market share for many years.

Mts. Bang Wei is the leading brand of casual wear and a fast growing "hot stock".

Mrs. Fu is the leading brand of middle-aged and old women's clothing, and has been in the market for many years.

Ancient and modern is the leading brand of bra. The first one to hire an image spokesman in the industry has caused widespread sensation in China.

Three guns are the leading brands of conventional underwear, and share in the market has the status of big brother.

Doctor frog is the leading brand of children's clothing, which is popular among children.

The costumes of the Yangtze River Delta are relatively strong, and the gold content in its industrial chain continues to increase. The number of leading brands is a major factor. It is also a major factor for the Yangtze River Delta to become Golden Triangle's apparel production and marketing.

Supply chain, heavy service, interactive win win

Value embodies strength

Clothing production is a process, through sales links to achieve profit is the purpose.

Therefore, clothing enterprises and overseas apparel enterprises in the Yangtze River Delta region and other parts of the country value the supply chain of the Yangtze River Delta very much. They intend to effectively achieve product sales and profits through the sales network of the Yangtze River Delta.

Shanghai is the most important place in the domestic clothing market, and its radiation capability is beyond the crowd. Those mainstream department stores and mainstream stores are the geomantic treasures that many dress enterprises are scrambling to enter.

Take the lead in the sale of goods in the peer industry, as long as it does not damage or pollute, within the specified time limit, the new world city of Shanghai, which can be returned without any reason, can attract and impress consumers with honest service. It has achieved twice the result with half the effort, and has improved the social and economic benefits simultaneously.

The influence, appeal and enticement of the new world city in the market make a large number of clothing enterprises try their best to find a place in them.

Shao Lianqin, chairman of the Shanghai Garments Limited company, told me that "clothing brand can enter the new world city of Shanghai, which will help boost the brand image, promote sales increase, help expand the market share of the brand, help attract strong agents from all over the country, and improve the economic efficiency of the enterprises. This is an ideal platform for win-win interaction between businessmen and enterprises."

This is a convincing case in the Yangtze River Delta apparel supply chain with heavy service interaction, win win and value strength.

Zhu Rong, general manager of Shanghai Sunshine Shopping Mall, told the author: "it is not easy for clothing enterprises to search for sales outlets in the golden section of Shanghai. On the contrary, it is not easy to find suitable clothing brands for cooperation and mutual win win in the golden section of shopping malls, and both sides should consider their respective economic benefits."

Let Zhu Rong be glad that the sunshine shopping mall has a happy cooperation with the mterus Bang Wei, and the sunshine mall takes the first floor to the third floor of the six floors (including the ground floor), so that it can set up flagship store.

As a result, the Sunshine Shopping Mall increased the popularity of the introduction of the United States, which led to the sale of other floor products, and the economic benefits increased significantly.

The United States has a stage of Sunshine Shopping Mall, the sales road is more open, and both sides are happy.

{page_break}

ZARA, UNIQLO and Bela Vera are also very enviable in the Shanghai market. They are very enviable. These fashion shops are also the Golden Triangle of the Yangtze River Delta.

It is worth mentioning that the Changshu apparel city, Shanghai seven Pu clothing market and Haining China Leather City are the leading domestic super large aircraft carrier professional markets in the apparel market.

According to the data, the sales volume of Changshu garment city is expected to achieve two digit growth in 2010, and sales will exceed 60 billion yuan. Therefore, Changshu garment city will continue to be the leader of China's ten major apparel market.

In the past 10 years, with the rise of a number of new commercial buildings, the business environment of the seven Pu clothing market in Shanghai has been greatly improved, the business area has increased rapidly, and sales have increased exponentially. It has been promoted to the ranks of China's ten major apparel market.

Haining China Leather City is the largest leather clothing market in China. Fur clothing, leather goods and accessories are all available. Sales and sales volume are the first in China.

Even consumers in Shanghai, Zhejiang, Ningbo, Hangzhou, Shaoxing, Jiangsu, Suzhou and other neighboring areas like to buy leather goods from Haining to make it a highlight of the Yangtze River Delta clothing market.

Promoting upgrading and gathering advantages and stepping up the steps

Manufacturers have distinct characteristics

How did the apparel industry chain and supply chain develop further in the Yangtze River Delta during the "12th Five-Year" period?

Han Licheng, vice president and Secretary General of Zhejiang garment industry association, said that during the "12th Five-Year" period, Zhejiang strives for 40 enterprises to break through 1 billion yuan in annual sales revenue; the total garment industry sales revenue increased by 10%, accounting for 15% of the total national total; the total profit increased by 15% annually, accounting for 22% of the national total; sales profit rate reached 8%, higher than the national average 3 percentage points; and the unit price of export products increased by 1 dollars on the existing basis.

Yu Bing, President of Jiangsu clothing association, summed up the development of Jiangsu garment industry in the "12th Five-Year" stage: "upgrading Jiangsu manufacturing, accelerating industrial upgrading, creating Jiangsu, promoting brand development."

The realization of these development goals will add luster to the clothing and apparel industry in the Yangtze River Delta region.

Zhou Chengjian, President of Shanghai's US group, is also confident: "half of the senior executives of the US group are from abroad, and the language of job exchange is also in Chinese and English. This can reduce and avoid the lack of company operation. Our goal is to hope that by 2020, the sales revenue of mus bond will reach 100 billion yuan, and shops will be spread all over the world, and will be among the ten largest apparel companies in the world."

"Xinmin Evening News" reported in December 17, 2010 that in the first half of 2010, Shanghai realized e - commerce trading volume of 200 billion yuan, up 53% over the same period in 2009, accounting for more than 10% of the total sales of the city, showing the attractive development prospects of E - commerce.

It is gratifying that Changshu garment city was formally launched on the Alibaba professional market channel in April 29, 2010, adding a new economic growth point.

An important member of the seven Pu clothing market in Shanghai, Lian Fu clothing Plaza, also has the overall plan to speed up the construction of the online shopping mall, and has begun to push forward. For example, the merchants who are settled in there are required to have e-commerce pactions at the same time. If there is no such business operator, it is required to set up a timetable from now on and launch e-commerce pactions as soon as possible.

It is understood that the domestic garment enterprises through the ISO9001:2008 international quality system certification, the establishment of corporate websites, the use of CAD, the implementation of staff training, agents training less, these soft rib if the Yangtze River Delta region to take the lead in getting the essence of change, it is undoubtedly a good news.

For this reason, I sincerely hope that the clothing enterprises in the Yangtze River Delta region can attach enough importance to these aspects, and take the initiative to get their own achievements, which will add charm to the Yangtze River Delta, the clothing production and marketing of Golden Triangle.