You Don'T Care About His World -- Children'S Clothing Industry: Why The Trend Of Adult Is Controversial?

So is the phenomenon of children's grown-up becoming a good or bad thing for children's growth? Is it worrying or happy about the design of children's clothing? The reporter interviewed Zhang Chongwei, the child psychologist Ren Xuefei and the design director of "Qingdao dragon Matt" clothing design Co., Ltd.

Ren Xuefei: children have a large amount of information and independent pursuit of independent fashion.

Reporter: what is the difference between children's aesthetic and past?

Ren Xuefei: contemporary children's aesthetic outlook is more diversified, idolized, performative and personalized than that of the past. Moreover, gender differentiation is increasing and individual choice tends to be younger.

Of course, the change of this aesthetic concept and aesthetic interest is influenced by many aspects such as politics, society, culture and psychology.

For example, I was born at the end of the 70s, and it was an era of change through clothing, when people were out of the rut.

"Grey, blue, black and green" began to move from monotonous to colorful. Navy shirts, white shirts and bubble sleeve dress were the most fashionable children's clothing in 70s.

In the twenty-first Century, all kinds of trends were overwhelming. The information volume of children's contact was much different from that of children in the past. Most of them were active in thinking, memorizing and imitating, and pursued self-reliance and fashion.

Many children are inclined to foreign brands in clothing consumption, mainly because these brands are more fashionable and suitable for their personality.

Reporter: what do you think of today's adult children's clothing?

Ren Xuefei: I think that the trend of adult children's clothing design as a trend of children's wear is reasonable, because adult clothing is the best imitation of children's clothing, but if the pursuit of adult pursuit blindly will lead to the alienation of children's clothing.

For example, a few days ago, a friend gave my family several sets of costumes, each for hundreds of dollars, opened up, the color is black and white, the style is exactly the same as adult clothing, clearly is the reduced version of adult clothing.

The fabric of these garments does not take into account the breathability, the design is too cumbersome and uncomfortable, and looks like a small adult.

The behavior of clothing is essentially a psychological reflection. Infants and young children already have the original self-consciousness and imitation ability. If children are dressed like adults, their behavior will be too adult, which is absolutely not ignored by parents and designers.

Especially when children are older, for example, twelve years old or so, they are more and more sensitive to physical changes. During this period, they are most persistent in clothing and appearance, clothing helps them play roles and builds up themselves. If they are dressed badly, they will affect their mental health.

Reporter: what do you think is the reason why children's clothing is becoming adults?

Ren Xuefei: This is mainly discussed from several aspects, first of all, it is related to the values of parents.

Children's clothing is a small group of consumers who are separated from consumers. They decide to buy parents and consume children.

Parents habitually cast their wishes on their children. Most manufacturers use parental expectations as the criteria for product design. Few companies are willing to spend their time studying the psychological needs of their children.

Secondly, adult children's clothing is influenced by the media.

Nowadays many children's clothes are reprinted by celebrities in foreign countries. Children have immeasurable imitation ability. They worship stars blindly, and seek to synchronize with celebrities to become their main purchase purpose.

Thirdly, adult children lead to adult children's clothing.

Now children are developing too fast and have a strong sense of gender. They are eager to grow up.

Many girls start wearing lipstick and wearing high heel shoes when they are eleven or two years old. Boys like to play cool as a sign of maturity.

On the contrary, because of the pressure of parents, children's clothing has become the way to decompress them.

Some parents like to wear large size children's clothing, and others will wear children's accessories.

Reporter: what is the impact of this phenomenon on the growth of children?

Ren Xuefei: adult children's clothing has accelerated the growth of children, making their personality adult, and the values will be confused and easily affected by the outside world.

Reporter: what attitude should parents take when buying children's clothing for their children?

Ren Xuefei: parents should stand in the perspective of children, enter the children's world, and think about what they are thinking.

For example, before the age of three, children should establish an important sense of safety. They should dress comfortably and help children establish a sense of warmth.

4 to 6 years old, children have become autonomous. Clothing is not only their instinctive physiological needs, but also has a more obvious comparison and showing off psychology.

At this time, parents should put an end to children's comparisons and imitation psychology when they buy clothes; seven to twelve years old, children are in primary school, and their consciousness of independent consumption is growing rapidly. The consumption of imitative consumption is fading away from their consciousness, and gradually personalized and independent consumption is slowly taking the lead. At this time, parents should not overemphasize and pay attention to children's dress and help them establish correct aesthetic values.

Zhang Chongwei: adult female fashion has more influence on the adult of children's clothing.

Reporter: what do you think is the difference between contemporary children's aesthetic and past?

Zhang Chongwei: influenced by the times and Western culture, modern children's aesthetic standards are quite different from those of the past traditional children's aesthetics.

First, with the changing times, influenced by the consumption concept of the new generation of parents (70 and post-80s parents), the contemporary children's aesthetic outlook is more individualized, fashionable, comfortable and more adult, which is totally different from the aesthetic standards which were constrained by economic conditions and traditional culture in the past.

Two, after the reform and opening up, influenced by western fashion culture, modern children's aesthetics tends to be more liberalized and more focused on the natural collocation of fashion.

Of course, the aesthetics of children, especially children under the age of 5, mostly depends on the aesthetic standards of their new generation of parents.

Reporter: what is your opinion on the adult phenomenon of children's wear?

Zhang Chongwei: adult dress is a popular trend in the fashion of children's clothing. The phenomenon is rooted in the challenge of modern fashion culture to traditional dress culture, especially in western countries such as Europe and the United States. The influence of the western countries on the same industry is becoming increasingly prominent in the fashion industry. Meanwhile, the strong acceptance of the western fashion culture after 70 and 80s, and the frequent exchange of eastern and Western cultures are the main reasons that affect the modern children's aesthetic and consumption concept, especially the adult female fashion has more influence on the adult's children's clothing.

Reporter: what do you think is the cause of this phenomenon?

Zhang Chongwei: the formation of this phenomenon is mainly reflected in the brand of middle and high class children's clothing, especially the children's clothing of large brands abroad and the brand of the middle and upper class children's clothing affected by it. The main reason is that it is influenced by the trend of the adult brand, especially the adult female fashion has more influence on the adult of children's clothing.

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Reporter: what are the differences between adult children's clothing and adult fashion design?

Zhang Chongwei: Although the trend of adult becoming adult is becoming more and more prominent, there is still a fundamental difference in design between the adult style and the design style.

First, the difference in color should not be the same as that of adults. It should be based on the color that is suitable for children's wear.

Two, the difference between the plate type: compared with the adult suit, the children's wear should be beautiful, generous and comfortable.

Three, the style is similar to the adult dress, but the adult children's clothing should be safer and healthier in style design.

Four, the use and selection of fabrics should be different from those of adults, especially eco friendly fabrics (such as non-contact skin new pfer printing, environmental friendly dyestuff fabrics, etc.), functional (flame retardant fabrics such as new fiber seaweed fiber), and safety oriented fabrics for children's clothing, especially fabrics directly exposed to skin.

Reporter: what problems should we pay attention to when designing adult children's clothes?

Zhang Chongwei: first, we should pay attention to the rationality of the design and the safety and environmental protection of the accessories, such as the safety, environmental protection and health of the ribbon, metal buttons, accessories, etc.

Two, attention should be paid to the comfort and rationality of board shape and main parts (such as waist circumference) design, and the tightness should be taken into consideration in the style and structure, because the shape of children's clothing is more complex, its thin and fat waist is loose, and the waist's tightness depends on the rationality of the design and so on.

Three, children's clothing design should pay attention to its printing and dyeing, printing, embroidery, accessories and environmental protection and firmness, in order to avoid direct harm to children.

Four, the design of adult children's clothing in China should adhere to the design concept of combining Eastern and Western cultures.

Reporter: what is the prospect of adult children's clothing? Is it a flash in the pan? Or is it the general trend?

Zhang Chongwei: the prospect of adult children's clothing is the trend of the times. It's not a flash in the pan. By the famous brand at home and abroad on the overall impact of children's fashion and consumer groups, adult children's clothing has broken the traditional aesthetic and consumption concept in recent years, and it has begun to show signs and prospects.

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Reporters also interviewed Zhu Yueqiao, Chen Zhengkui, China's top ten children's wear designers.

Zhu Yueqiao believes that contemporary children's aesthetic outlook should not only be concise and generous, but also highlight their own personality and fashion. In the past, children's aesthetic values are limited to the influence of parents and the environment. The market is small and the selectivity is small.

I think children's adult will only make them pay more attention to the appearance, create the pursuit of material comforts and comparisons and other behaviors. Clothing is too adult, on the one hand, it will make children try their best to make their behavior conform to the dress; on the other hand, it is also easy for them to have a sense of superiority, and be isolated in the circle of friends, so that children will have a precocious state of mind, thus reducing the innocence of children.

And our crystal boat brand children's clothing in the design of the use of fashion elements, so that clothing on the basis of ensuring comfort, environmental protection, safety and more fashion and vitality, to give the child a healthy and dynamic childhood.

Chen Zhengkui thinks: the contemporary children's aesthetic view is more diverse than before. Most of the contemporary children are influenced by their parents. After 80's parents pursue fashion, personality and dress are all at the top of the fashion, which directly affects the next generation of children's thoughts and their aesthetic values.

When children's clothing becomes adult, it will become more fashionable. Standing in the adult's perspective, it is the combination of fashion and fashion.

But children's clothing is comfortable, naive, lively and generous, as well as the protection of children's skin.

Adult children's clothing should be appropriately added to some suitable adult fashion elements without affecting the growth and development of children. This will not only ensure children's comfort and health.

It also adds some fashion elements, which are not so monotonous.

The "wind" speaker:

Innocence: innocence can be interpreted as carefree, free and free from worldly pollution. It can be used to describe children's words and deeds. It can be a character: innocence; it can be a facial expression: innocent smile or naive thought, but it can not be used to describe the style of clothes.

The style of the clothes is sweet and lovely, fashion avant garde, orthodox classical, returning to the countryside, sports and leisure; elegant, romantic, neutral, ethnic, mixed and so on, but there is no "naive" style of clothes.

Children's clothing, with animal designs, lace, lace, bow, small round collar, Princess sleeves, pink color, etc., is worn on children's body. It is "naive", worn on young people, is "cute" and worn on young people may be described as "funny" and "tender".

Children no matter what style of clothes they wear, they feel naive. Even wearing cheongsam with nostalgia is innocent.