Eight Poor College Students Turn Into The King Of Dairy Industry.

Six years ago, the eight college students in this article are still not good at Liuzhou, Guangxi.

Now, the yaowi dairy company founded after their resignation has two dairy factories, a dairy breeding base and a marketing company, with a fixed assets of nearly 30 million yuan. In addition, the company has solved the employment problem of more than 100 unemployed people in a town, and naturally becomes the largest pillar industry in the region.

Their success is due to a valuable "team spirit".

Because they clearly realize that the era of personal heroes has long been away from them, and the idea of "solitary heroes" has gone out of their own way.

Brother, we collect 300 yuan a month, you dare to rush.

In September 1992, Ou Zhenhong graduated from Wuhan Light Industry Technology Institute and found a job in a brewery in Liuzhou, Guangxi.

He was assigned to the factory with seven students from different places including Wu Min, Zhang Tihua, Tan Zhu CHO, Zheng Boqiang, Wei Zhisheng, Yan Hui and Mo Ming.

The eight men were divided into one dormitory, and soon they became brothers without words.

In the brewery, Ou Zhenhong worked for a period of time, then pferred to the workshop assembly line as a worker.

He repeats mechanical pipelining every day, not only without knowledge, but also without innovation.

Even more disappointing to him is that breweries are not good at their benefits, and they often give workers "long holidays" because they have nothing to do.

In the boring holiday, the family workers stayed at home and waited for the factory notice.

Ou Zhenhong and eight others.

One day, Ou Zhen Hong said to the other seven roommates, "we are also knowledgeable and capable people. Do we have to wait for work in the factory that is not promising in the future, like the imperial concubine waiting for the emperor's favor?" his words immediately resonated with the other seven people: "if we go on like this, our edges and corners will be smoothed out!"

Ou Zhenhong took the opportunity to encourage them to say, "it's better to fight for it than to wait for it."

After all the discussions were conducted properly, Ou Zhen Hong immediately wrote his resignation report.

As far as we know, one stone stirred up thousands of layers of waves.

The workmates asked him without worry: "after you quit, do you want to go west?" now it's so hard to find a job, there are many laid-off workers, and a unit is already good.

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Ou Zhenhong often laughs when he hears these questions.

But his "rebellious" also caused his family's "public indignation". The old father was very angry and scolded for his ignorance in his blessings. His mother was crying for his son's "stupid things".

In the face of many obstacles from friends and relatives, Ou Zhenhong did not retreat. He firmly believed that he had no mistake in his choice of fighting and fighting.

So, in June 1997, he carried 300 yuan of money that his brothers had hoped for. In the voice of everyone, he went back to the ground floor without hesitation.

According to the plan in advance, Ou Zhenhong proposed to set up a dairy processing plant first.

Although this is not a new industry, no one has ever set foot in Liuzhou at that time.

However, it is difficult for eight students who have neither money nor experience to run a dairy factory. The first thing they face is the site problem.

At that time, they could not afford to rent a factory in the market.

As the saying goes, "three smelly cobbler, top Zhu Geliang", eight people rely on collective wisdom, quickly came up with a good idea: to the suburbs or rural areas to find venues, where the cost is low.

Suddenly, he thought of his hometown, Luobu Town, Liuzhou suburb.

There are very rich crops that can be used as cow feed.

If cows are raised here, the construction of dairy factories will not only be relatively inexpensive, but will also bring about the development of planting and aquaculture in the town.

In addition, the town is only 15 kilometers away from Liuzhou, and the traffic is quite convenient.

So they decided to place their business in Luobu town.

When the news came out, Ou Zhen Hong's hometown people blamed him for saying: "people read books to jump out of the farm gate, and you are good enough to go back to the countryside to raise cattle."

Ou Zhenhong did not defend himself. He believed that if he had made his own career, all criticism would automatically disappear.

After the site was selected, a bigger difficulty was placed in front of the eight people: where did the money come from? After they discussed it, they decided that everyone would have the money to pay, have the technology to make the technology, and then, in accordance with the amount of money they paid, they should be allocated capital shares or technology stocks to everyone.

But this method still doesn't work. After all, they are just young people who have just left school. Where can they get so much money and technology? So they decided to mobilize local farmers to raise funds, and we all work together to do dairy processing plants.

After determining the "battle" plan, Ou Zhen Hong took the trouble to run to every household.

However, he is faced with farmers, the difficulty of work can be imagined.

The cautious villagers do not dare to take it out even if they have some money on hand.

A farmer said: "dairy products backlog is not allowed. If there is no market, it will deteriorate in two days. Maybe it will lose everything in the end."

As a result, few farmers are willing to raise funds for them.

In the face of this situation, the eight people made urgent consultations, and finally reached a consensus that the fort was the easiest to break through from within and simply start with their families. So the eight men split up and began to lobby their families.

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Ou Zhenhong's family was at first opposed to his son going to sea.

In order to successfully carry out his family's ideological work, he collected a large number of relevant information on domestic milk production and sales, and patiently and carefully analyzed the prospects for his family.

After several days of "brainwashing", the European family had a preliminary understanding of the development prospects of the dairy industry, and also became interested in his "career".

Ou Zhenhong's father said to his wife, "go! The son is doing great things, and he has paid all the sweat and money he has accumulated all his life!" Ou Zhenhong's mother, when he saw her husband's opening, agreed happily.

Later, Ou Zhenhong's grandfather donated 600 yuan for his coffins.

Took the family's money with body temperature. Ou Zhen Hong's eyes were red.

With the support of the Ou Zhenhong family, the other seven have doubled their confidence, encouraging their relatives and friends to take out their savings for many years and raise funds to set up a dairy production plant.

Wonderful! Eight people's strength can conquer everything.

With the concerted efforts of all of us, the capital and factory buildings have basically come into being.

However, the new question was placed before them: where did the cow come from? One day, he happened to read an article about Zhu Youjun, a large cattle farmer, from the Liuzhou daily. Then he took the newspaper and found Zhu Jun and his dairy farm.

After several contacts, he learned that Zhu Youjun had many years of cattle raising experience and good technology, which further enhanced the confidence of Ou Zhen Hong to cooperate with him.

After a lot of talk, he tried to mobilize Zhu Youjun to move his cow to Luobu town and establish a dairy company with them.

Under the sincerity of Ou Zhen Hong, Zhu Youjun made a special trip to Luobu town and finally agreed to bring his 35 cows to Luobu.

Thus, the eight men breathed a long sigh: "we are one step closer to success!" in order to expand the size of the dairy farm, they then bought 50 cows from Shanghai.

In this way, the first dairy farm in Luobu town was finally built.

After that, after a year's careful preparation, in March 1998, the eight people founded the Yawei dairy company registered successfully. On the day of the official opening, eight good friends got together to drink wine.

During the dinner, everyone cried with joy.

Subsequently, Wu Min, Zhang Tihua, Tan Zhu CHO, Zheng Boqiang, Wei Zhisheng, Yan Hui and Mo Ming regulations submitted a resignation letter to the unit from various pressures from family and society.

In order to make the cause bigger, the eight men courageously found the local government and asked for support.

Because their business has already begun to take shape, the local government has contacted the credit unions in the town, using the funds of the community to pform the original parking area of the Credit Union about 1800 square meters into processing plants, sublet them directly, and connect water and electricity, so that the factory can organize production quickly.

Subsequently, local leaders also convened some powerful business owners meeting to publicize their market prospects for dairy production.

The conference is very effective. Many owners of the company are joining the Yawei dairy company.

Eight people soon raised 300 thousand yuan of factory funds.

However, the money is far from enough to buy new equipment.

No way, they had to decide to buy the old equipment first.

So the eight men split up and contacted the old equipment everywhere.

Finally, the two candy factory in Liuzhou promised to sell a batch of scattered old equipment to them.

The eight were happy to win.

However, due to the fact that the old equipment they had purchased had never been touched before, the equipment drawings had long been lost due to the long service life.

Thus, in the absence of experience and without drawings, they can only grope themselves for the principles and operation of the equipment.

Although none of the eight people was majored in mechanical engineering, but faced with a lot of scattered old equipment, they made a lot of sleepless nights and finally assembled a set of equipment that could be used in May 1998.

A difficult problem has just been solved, and new difficulties have emerged again: they have never engaged in dairy production, and the brothers have been technically blocked, so they can not visit other manufacturers at all. They have to find books about dairy production, and explore and practice again and again according to the limited knowledge and knowledge.

After many failures, in June 10, 1998, the first bottle of qualified milk that had condensed all their efforts was finally produced. At that moment, everyone was filled with tears.

The product is produced, and the selling problem is in front.

At that time, bottled milk was quite popular in other big cities, but in Liuzhou, there was no manufacturer of bottled milk before, so few people drank it.

"Yawei Dairy" as the first enterprise to produce bottled milk in Liuzhou, when it first started selling, it really attracted many people to buy it.

But slowly, many people think that it is too much trouble for manufacturers to recycle bottles after they finish drinking milk, so very few people ask for bottled milk.

In this way, thousands of bottles of milk can only be sold for more than 1000 bottles a day.

Eight the man watched the milk remaining from the ice house the other day and poured it out.

It is better to find a way out of life than to die. It is imperative that the company get out of the predicament as soon as possible. At that moment, they read a newspaper article introducing a sales strategy of a dairy company in Shanghai. They immediately learned how to use it alive, drawing on the most widely used method of the company: hanging a fine milk box at the door of the user and sending the milk directly to the door of the public. After the user drank the milk, he would just put the bottle back into the milk box, thereby eliminating the trouble of returning bottles.

Eight people immediately put this method into practice, and it worked.

Soon, the number of customers ordering milk increased.

In order to sell more bottles of milk, eight people often run to the freezer in the streets and lanes, and ask those retail stalls to help sell.

At the beginning, the booth owner found various reasons for refusing.

They had to promise the stall owners that if they could not sell the milk, they wouldn't have a penny and run away again!

This method came into effect, and with their efforts, milk sales began to rise.

The stall owners saw that their milk sold well, and they began to phone to ask them to deliver the goods.

At this time, even if the stall owner only needs 35 bottles, Ou Zhen Hong and others will rush to send them away, afraid to run away.

Unite! Let alone heroes go to hell, {page_break}

The hard work of the eight people finally paid off. Liuzhou people have gradually recognized the bottled milk produced by Yawei company, and some citizens even can not live without their milk.

By the year 1999, Yawei's milk production exceeded 3 million bottles, and the market even started to fall short of demand.

In order to ensure the output of milk, Ou Zhenhong and others have not stopped shopping for good cows.

In a short span of a year, the cows in Luobu town grew to more than five hundred at the beginning of the company's establishment. Because of the shortage of the farmers in the company, they also hired farmers from the surrounding deer farms to help 500 cows.

So many cattle, if there is a loss how to do? So, Ou Zhen Hong has recruited four Liuzhou animal husbandry and veterinary school graduates.

With these talents, he set up teaching points in the base to enable the four new college students to carry out technical guidance at the teaching point and improve the technical level of the dairy breeder.

At the same time, the development of Yawei dairy company has attracted the attention of farmers in Luobu town.

They never imagined that the dairy industry they had sneered at would have made the eight weak and less experienced college students run so well.

They have expressed their willingness to invest in the development of Yawei dairy company.

Ou Zhenhong and others have greatly increased their confidence.

In the second half of 2001, they took the opportunity to set up a second dairy processing base.

This time, because of the support of the farmers in Luobu Town, the 1 million 100 thousand yuan creation fund took place in less than half a month.

All these 1 million 100 thousand yuan funds were taken out by the villagers themselves.

The scene of everyone's eagerly drawing money moved Ou Zhenhong deeply: "under this circumstance, our team is more united and stronger.

What we are doing now is not only the cause of eight college students, but also the cause of all the villagers in the town. We must never fail to live up to the expectations of the vast majority of the villagers.

Work pays no attention.

In 2002, Yawei dairy company successively owned four departments, one dairy factory, two dairy farms, dairy breeding base and marketing company, with fixed assets of about 30000000 yuan. In the year, the annual output value was 5 million yuan, and the profits and taxes were 300 thousand yuan, becoming the largest enterprise in Luobu town.

At this point, new contradictions emerged: good people began to urge behind eight Entrepreneurs: "your business is getting bigger and bigger, and you earn so much money. How can you divide it?"

So many people say this, we can not help but arouse everyone's thinking.

However, they made up their minds in their respective minds and gave up this plan.

Because the reason why the eight of them have today is not the ability of each person to be outstanding, but the collective strength.

If we do it separately, our strength will be weakened. Some people may be good at it. Others will not be good at it. When we have to find brothers to help us, what is the difference between them and the family?

In order to avoid conflicts after the "partnership business", the eight party decided to carry out the shareholding system pformation on the basis of the original enterprise according to the modern enterprise standards, so as to clarify the eight shares.

In this way, the company's property rights are clear, the responsibilities and responsibilities are clear and the management science is scientific. The eight party has really lost the psychological burden. What we want is not how much money we can earn, but how to make the company grow stronger.

Because the river is full of water and the company is strong, its share must be indispensable.

So they put all their energy into improving product quality and sales.

Over the next year or so, the company developed and produced 29 kinds of sour, sweet and pure milk.

As soon as these products come into the market, their sales are very good and profits are also rising.

Now, the income of Yawei company has accounted for 70% of the total revenue of Luobu Town, and has solved the employment problem of more than 100 local people.

In the face of booming business, Ou Zhen Hong is not satisfied.