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Senior Boss &Nbsp; Open Shop Experience

2011/1/12 16:44:00 76

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Professional guide to attract customers

Compared with other garments, the guide staff in lingerie shop must have some relevant experience.

Because customers choose underwear, they have higher requirements for comfort, material and cup shape. They hope that the salesmen in the store can provide professional advice.

At this point, it is necessary to guide shopping to correctly identify the age and shape of customers, to grasp the requirements of customers, and to introduce products from the aspects of texture, style and other aspects of underwear, so as to help customers choose suitable underwear according to their size and age, and give guidance to wear.

One of the advantages of joining the underwear store is that the salesperson can receive more systematic professional training to understand underwear purchase knowledge.

"Besides choosing underwear, customers will remind customers how to wash and store underwear to prolong their wearing life after buying underwear.

These are very helpful for sales. "

Ms. Hong said that she had met some picky customers since she opened her shop.

There was once a young lady who had been trying for 3 hours in the shop to pay for her underwear.

Afterwards, the lady told the clerk that she had just stroll around and didn't want to buy the product, but the salesperson's professionalism and enthusiasm made her heartbeat.

"Professional services not only allow customers to pay for things, but also make them more frequent customers," Ms Hung said.

For us in this high-end underwear brand, familiar customers introduce familiar customers is an important way to complete sales.

Different locations for different outlets

Although they are all women's underwear stores, they are still very knowledgeable when distributing goods because of their different location.

Ms. Hong told reporters that she had more foreign guests in the Jiangnan West store, so the demand for large size underwear was relatively large.

According to her understanding, there is also a "x flower" underwear store in Tianhe City, which sells the best plastic underwear with thick cushion.

"Because most of the girls in Tianhe are young girls, and Cantonese are relatively small, so they prefer underwear with cushions.

Often a cup is properly dressed and buys several identical styles at one go.

Ms. Hung said,

start

She didn't buy too much.

idea

Later, these laws were gradually explored in operation.

In peacetime sales, we must keep a good record of what good sales are, and what are the good selling reasons, so that we can have a definite purpose when distributing and replenishing goods.

Initial investment

Store top hand fee: 30000 yuan (to 2 years, 1250 yuan per month).

Credit margin: 5000 yuan.

First purchase charge: 30000 yuan.

Operating expenses

Rent: 20000 yuan / month

Staff salaries: 3500 yuan / month

Tax management fee: 1000 yuan / month &n

Bsp;

Utilities: 1500 yuan / month.

Total: 26000 yuan / month.

Risk warning

Brand: according to the consumer's ability of target customers.

At present, there are many underwear brands, covering high and low grade.

How to choose which one to join?

Underwear

What is the brand? Insiders say, the key is to see the income level and consumption ability of your target customers.

Generally speaking, the purchase price of small brands is relatively low, and they can get the goods at the price of 2 to 70 percent off; while the purchase price of medium and top grade brands is much higher, it is very difficult to have 60 percent off of the genuine products, and most of the goods are priced at about 50 percent off of the price.

In contrast, the profit margins of small brands are high. However, because the price of the products themselves is relatively low, the absolute profit of single goods is not very high, while the profit of the middle and high grade brands is considerable, and the profit of selling underwear of a large brand may be equivalent to the profits of several small brand underwear.

According to the introduction, small brand underwear mainly attracts people with low consumption ability, such as students, migrant workers, etc.

So if the customers are the group, you can consider choosing some small brand stores to join. If your target customers have a certain income and a strong spending power, you should choose the top grade brand underwear chain store to join.

Location: to balance the flow of people and the rent.

Geographical location also has a great impact on the operation of underwear stores.

According to insiders, for example, a 100 square meter high-end underwear store in Tianhe City will be paid more than 100 thousand yuan a month for rent, miscellaneous expenses, labor and so on.

The cost of apportionment will be more than 3300 yuan per day.

According to the purchase price of 50 percent off, the product that sells at least 6000 yuan per day -7000 yuan can be maintained at a loss.

Although the flow of people in Tianhe City is beyond doubt, sales pressure is still very large.

Therefore, individuals join the underwear shop, or to consider the flow of people and rents and other conditions.

It should be noted that the underwear store of medium and top grade brand should be placed in the place where there is a corresponding consumption level, so that the target consumers can be attracted.