• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Open Cosmetics Store &Nbsp; Earn Women'S Money

    2011/1/10 16:46:00 77

    Cosmetics Shop Women

    Cosmetics store is a retail shop mainly selling all kinds of daily chemical products. There are usually cosmetic shops, daily chemical supermarkets, cosmetic brands or specialty stores, which are also the basic skin care products, but the beauty shop mainly sells cosmetics.


    With the rapid improvement of social and economic level, cosmetics monopoly stores are booming.

    Cosmetics market prospects are good, cosmetics stores are popular investment projects.


    1. Determination of business mode


    The future development of cosmetic industry's sales channels should be the tripartite confrontation between franchised stores and large department stores and large supermarkets.

    The counters in department stores are high-end routes, attracting some high consumption groups; supermarkets are large and full development ideas, products are all inclusive, and products are sold for profit; while cosmetic stores want to operate successfully, they must take a differentiated route, have distinctive management ideas, and do small and fine products. Besides selling characteristic products, they can provide customers with more intimate services, so that they will have a place in the fierce market competition.


    If you want to open a cosmetics store, then you must first determine the business model of the store, do you want to run a brand of cosmetics, or do you have to run multiple brands of cosmetics.

    In addition to skin care products, do you need to add some life care products (such as shampoo, perfume, shower gel, etc.), make-up, nutritious food and so on.

    If the business mode is established, we will decide the brand owner to choose your purchase channel.


    Two, brand choice (or purchase channel).


    A single brand cosmetics store usually adopts the form of chain affiliate, which is authorized by the brand owner to sell their products locally or provide corresponding services to customers.

    For example, AVON's franchised store, fruit Su Tang's fruit and vegetable beauty shop or Shanghai Jahwa's Bai Cao collection.

    The general safety factor of such a store is relatively large, which is directly supplied to you by the brand owner, eliminating the intermediate links, and not having to worry about fake goods, parallel imports and insufficient supply.

    It is only possible that the brand owners have a higher demand for franchisees and a slightly higher investment.


    Another way is to open your own shop and buy your own goods, but in this way, you may have a relatively large chance of meeting fake or parallel imports (unless, of course, you are positioned to sell fake or parallel brand cosmetics at the very beginning).

    To open a shop like this, we should say that the overall brand image is not very good. Customers will lose a lot of time after a long time.

    And your source of goods is also not guaranteed.

    But this shop may have a bit of advantage, that is, the product variety will be very rich, cosmetics, cosmetics, daily necessities, accessories and other sales.

    But in this way, the characteristics of your cosmetics store will be lost.

    (this kind of store, everyone will get a better sense of purchase.)


    In addition, there are some so-called "cosmetic brand discount stores" in the market recently, which offer famous brands of cosmetics to franchisees at a discount of 2-3 discount.

    You think, every famous cosmetic brand is an independent channel of operation. They can't sell their products to the so-called cosmetics companies at 2-3 discount price, and then sell them to you by these cosmetics companies. What do they earn?


    Three, shop location


    Well, the brand has been selected in mind, the business mode has been established, and the purchase channels have been protected.

    site selection

    Now.

    Choosing a business address is very important. A good shop, your small store is at least 60% successful.

    Site selection can refer to the following:


    1, the area where the local bustling commercial blocks and fashionable girls frequented and consumed; (for example, Xidan, di anmen, Andingmen, Xinjiekou, Zhongguancun and other places in Beijing)


    2, densely populated large and medium-sized communities, mature residential areas; (if your shop also provides skin care services,

    Choice

    This is a good place.


    3, high-grade office buildings, commercial building and other nearby shops, targeted for high consumption of white-collar groups;


    4, it is best to shop next to cosmetics, clothing stores and women's related products.


    Four, shop decoration


    If you choose a place, you will start decorating it. If you are a chain store, you will usually be decorated by the company according to the company's regulations.

    style

    To decorate, the general design of the decoration grades are relatively high, the cost may be slightly higher.

    If your store is not a franchised store, it is the kind of store that you buy, then the decoration style can be determined according to its own preferences, but the quantity should be concise, bright, bright, neat layout, orderly layout, and the door must be beautiful.

    (otherwise people will not enter if you look at your door.)


    Five, initial distribution (or purchase)


    If you are a franchisee, you can communicate with your headquarters customer service department for the products that are suitable for your local sale, because the environment, climate and consumption habits of each place are different. At the beginning, the goods you may match are not very correct, but generally speaking, if you are the brand of the alliance, they usually have a 3 month return period, which can be returned.

    This risk is very small.

    But if you are not a franchise store, instead of going to the wholesale market to purchase, you can start thinking clearly about the products you need or the products that are suitable for local consumption habits. Otherwise, it is hard to replace them, and end up smacking them in their own hands.

    Generally speaking, if you are a franchise brand, they will give you some related products' folding, so that you can open business or sell them to consumers in daily business.


    Six, shop layout


    There is not much to say about store layout. If you join a store, do it according to the guidance of your headquarters. If you are not a franchisee, you will arrange your own store according to your own preferences.

    Products are placed in a very knowledgeable way. The products with high price and high profits should be placed in a flat view, and they should not be placed too much. Otherwise, others will think that they are not worth the money. Over the season products or low profit products are placed on the lower level cabinets, and the promotional products are suitable for laying more and more.

    (remember to put up posters, hanging dates, arranging shop silk flowers or flowers in the shop, but not too much, otherwise it will obscure the focus).


    Seven, staff recruitment


    If your store is not very large, plus you, hire another employee, you will need to hire another employee, but you need better skin, good image quality, beauty or cosmetics, but you must familiarise yourself with the products you sell in the store before you go to work, and understand the knowledge of the products, so that there will be no problem for the customers, because you should know that you are the opinion leader, and you and the salesperson should educate the customers what products they should use and how to use them.

    The mastery of sales skills and professional knowledge has a significant impact on your sales performance.


    Eight. Start business.


    If you sell nutritious health food, you need to apply for a health permit. Your shop assistant will have to apply for a health certificate.

    Well, after a period of preparation, it is time to start business and prepare for the opening business. Do not rush to start the business, and wait for all the preparations to be completed.

    It's very important to start business for a month, so publicity must be in place, for example, DM should be sent out, advertising should be done according to the situation of the city (Beijing and Shanghai's mm is not suitable for advertising in the newspaper, it's too expensive).

    If there are conditions, you can also do some subtitle advertisements or image advertisements in local TV stations.

    It is necessary to do some preferential activities, such as giving gifts in the store, buying products for 20 percent off, and so on.

    Of course, gifts should be distinctive and suitable for the needs of mm.

    In addition, when you start your business, you should mobilize your friends and relatives to support you, so that they can come to your store to buy products.

    But when you first opened up, because many things need to be familiar with and run in, don't rush into chaos.


    It seems quite easy to open a cosmetic shop, but there are many ways to actually manage it. It requires operators to learn more and sum up experience.

    • Related reading

    The Home Of Cheongsam Stores

    Teach you to open a shop
    |
    2011/1/8 15:17:00
    104

    Open Manual Shop &Nbsp, Bring Rich Income.

    Teach you to open a shop
    |
    2011/1/8 15:15:00
    73

    Open Holiday Jewelry Shop &Nbsp; Choose The Right Direction To Make Money.

    Teach you to open a shop
    |
    2011/1/8 15:14:00
    74

    Open The Cafeteria &Nbsp; Gourmet Food Is Popular.

    Teach you to open a shop
    |
    2011/1/8 15:12:00
    53

    Car Accessories Shop Has Money To Earn

    Teach you to open a shop
    |
    2011/1/8 15:07:00
    43
    Read the next article

    Analysis Of 8 Main Forms Of Network Marketing

    Network news can set the key words and the direction of dissemination, and influence the search engine through the keywords of the article, so as to achieve the purpose of searching for the brand. For example, when you search for a brand, it is all positive news.

    主站蜘蛛池模板: 精品国产呦系列在线看| 中文字幕日韩一区二区三区不卡 | 午夜dj免费在线观看| 久久人人爽人人爽人人av东京热| 91影院在线观看| 日韩国产精品99久久久久久| 国产成人精品999在线观看| 亚洲AV无码潮喷在线观看| 日本理论片www视频| 永久在线毛片免费观看| 在线天堂中文字幕| 又黄又刺激视频| 一级毛片不收费| 看**视频一一级毛片| 成年黄网站色大免费全看| 国产69精品久久久久777| 久久精品女人毛片国产| 香蕉免费一级视频在线观看| 日本免费看视频| 国产成人无码精品久久久免费| 二级毛片在线播放| 里番acg全彩本子| 成人狠狠色综合| 国产123区在线视频观看| 一级毛片免费全部播放| 直接观看黄网站免费视频| 在线中文字幕第一页| 亚洲国产欧美日韩一区二区三区| h视频在线免费| 日本特级淫片免费| 国产制服丝袜在线| 中文字幕无码免费久久9一区9| 精品国际久久久久999波多野| 天天做天天做天天综合网| 亚洲日本在线播放| 黄色a三级三级三级免费看| 扒开双腿疯狂进出爽爽爽动态图| 免费国产怡红院在线观看| 777米奇影视第四色| 日韩人妻潮喷中文在线视频| 啊哈~在加了一根手指|