Analysis Of 8 Main Forms Of Network Marketing

Long term or intensive news dissemination can effectively attract the attention of media and opinion leaders, keep the brand continuously warm, ensure the brand's positive, authoritative, professional and objectivity, and make the brand growth a controllable process.

Through the network news to all levels of enterprise shaping, make the government, industry and more media audiences and customers understand the enterprise, set up a new social impression.

Because of the characteristics of the network media, such as the portals daily billions of visits, as well as new pop-up windows, timely information window and other forms.

The location of Internet news is also crucial.

And in a prominent position (home page, channel home page, mini home page, forum home page, focus map, etc.) to publicize product and brand information, brand information will appear in the most concerned location of netizens, which will help our news arrival rate and brand exposure rate, create brand concept of brand, and influence search engine.

The continuous dissemination of news makes up for the lack of information on TV and plane communication, and makes users pay close attention to brands.

Integrate corporate brand and product information to enhance employee pride and create strong mental effects in the minds of outside consumers.

Main points: News Theme planning, keyword setting, publishing location and network media selection.

Forum marketing

The forum, as the Internet product existing at the beginning of the Internet, is very popular with the public because of its participatory and interactive nature.

Let the audience become the leader of information dissemination, the communication process is bidirectional and interactive, and has the synchronicity and asynchronicity of news dissemination.

At present, the so-called forum communication is interpreted as "hype", which is actually a fundamental misreading of forum marketing.

Network culture and network characteristics are inevitable for the development of the times. We conform to the general trend of network media, successfully implant brands and occupy the network public opinion space, the fundamental purpose is to serve the brand and marketing of enterprises.

Forum marketing is good at storytelling, reasoning, word-of-mouth, borrowing hot spots, distributing people, distinguishing different groups of people, and ensuring the arrival rate of brands. At the same time, with the help of the network base that our target group pays attention to and stays for a long time, it can imperceptibly convey the information of enterprises.

Spread the brand to make netizens pleasurable fun, so that the brand is authoritative, but also close to the feelings and life of netizens.

With the combination of topics, hot spots, entertainment and authority, the brand can be maximized.

The forum can also affect the search engine. The result of mass release is the ultimate relevance between users' search and the purpose of our communication. It not only affects the understanding and judgement of customers by using the information we publish, but also leads to the interaction of users with relaxed and interesting topics. At the same time, the information of products and enterprises can be implanted in posts and replies, so that the audience can easily accept it.

Moistening things silently propagate brand and product functions, and enter customers' hearts, so that users' emotions and brand can be combined to touch the hearts of netizens.

Through the operation of the post, the brand information of the enterprise will affect the cognition of the target group to the product.

"Skin care", "whitening", "high quality" and other product features and functions of deep sharing, to ensure adequate rate of attendance and attention.

Main points: Post creativity, key information, release effect (top, hot sticky, etc.), guided reply, etc.

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Video marketing

Video is the main feature of the "multimedia" network, and it also makes the Internet successfully challenge the most mainstream TV media.

Because of the demand and sharing function and the convenience of instant search, video has gradually become the mainstream entertainment mode and network laughing point of many young people.

From the point of view, video can be classified as type A: video and video redistribution (such as TV advertising and feature films); class B: real time self timer classes (such as exhibitions, live events, etc.); class C: creative video (case: murder case of a steamed bread) three major categories.

Class videos have their own characteristics, and the purpose is to disseminate service for the enterprise brand. The category a video is the most direct, but it is not suitable for direct release, but suitable for video placement (in fact, network patch advertising). Video placement is done in front of or behind the video with the highest and most hot spots, and charges are paid according to the amount of clicks. B video has high requirements for the title and the promotion requirements are also very high. It needs to be photographed and disseminated with the view of planning, so as to achieve the maximum pmission effect. C enables users to rebrand the brand in the atmosphere of entertainment and entertainment. Excellent creative video can form a network storm and network virus, become a hot spot of the network and even a social hot spot, and cooperate with news and forums to achieve the effect of 42 catties. Three

Main points: creativity, release location, news forum communication and two communication.

SNS Website Dissemination

SNS website is a common saying, the full name SocialNetworkSite, namely "social networking site" or "social network".

Since 2008, stealing vegetables, parking, buying and selling slaves on the Internet has been the product of SNS website.

The main forms of promotion and dissemination of SNS include home page advertising cooperation, thematic (activity) cooperation, gift giving, part-time job (a company's job link activity address), post pfer and so on.

As most SNS websites are declining in popularity in the 2010 year, the current SNS is mainly based on redistribution and advertising cooperation.

The content can be video, ballot, articles and hot topics.

Main points: theme planning, executive team and senior netizens.

Network topics

Network topics will spread the information of enterprises and influence the strong attention and purchase decisions of target groups again.

Independent page display, make up for the weakness of corporate website popularity, convey brand information, and let product concept win the hearts of the people.

Enterprises can use large scale portals to pay attention to links and publicize the official website with tens of millions of high density, and interactive communication can enable target groups to take the initiative to pay attention to the information of enterprises and brands, and make the Internet a platform for user interaction.

Non advertising communication for enterprises to save a lot of communication costs on the basis of interaction with users, enhance the confidence of the enterprise network dissemination, continuous dissemination of efforts to build brand building, the achievement of brand building.

At present, the famous brands of daily chemicals in China are spreading thematic topics and thematic topics.

For example, spokesperson selection, creative competition, public welfare marketing, solicitation, photo collection, etc., to achieve good interaction between enterprises and media and target groups.

Main points: website selection, theme activity planning, page design level, news forum communication, and opinion leaders participation.

Knowledge quiz

Knowledge Q & A will directly influence search engines, which will affect Baidu's search results.

In response to customers' queries, needs and wait-and-see, we should fully promote the information of products and enterprises, influence customer decisions, and sort out all the problems of customers on the Internet, such as whitening, moisturizing, nourishing, phosphorus free and powerful, and so on, so that they can become the communication opportunities of enterprises and products.

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Popularize related health knowledge and shorten the distance between enterprises and customers.

Through questions and answers, the brand is continuously added to the brand (the answer is independently designed and adopted by the enterprise), which accumulates brand equity and forms brand advantage.

And related problems can effectively satisfy the curiosity of privacy and potential users, implant brand information and product functions, and continue to create marketing impulses.

As the website itself promotes its Q & A columns, enterprises are able to design problems based on their potential. The more problems they have, the more critical information they have, the greater the amount of publication, the greater the potential customers' potential customers will be, and the greater the chance of sales.

The design of knowledge quiz question can be divided into enterprise information category, product concept function class, customer symptom demand category, sales information category (channel information, promotion information), contrast inquiry class, etc. enterprises must take the initiative to attack and ensure the guidance of communication.

Main points: keyword matching, question and answer design, executive team and senior ID participation.

Blog (micro-blog)

More than 100 of fans are like internal journals; over 100 thousand are urban newspapers; over 1 million are national newspapers; over 10 million are TV stations; over 100 million are CCTV. "

From micro-blog fans

Micro blogging has become a hot Internet product from 2009 to 2010 and even in the next two years. It is short and vigorous, easy to remember and disseminate, and can implant various kinds of information, such as video and pictures. The domestic media, celebrities, government agencies and enterprises are actively involved, making the momentum of micro blog more and more intense, and naturally become the main battlefield of corporate communication.

The naming of micro-blog is more exquisite. It should not only have the core information of the enterprise's products, but also avoid official and stereotyped words. It should be full of good feelings and tastes, and it needs to interact with fans for a long time. This is very demanding for enterprises.

But the effect of micro-blog's communication is still unquestionable. Micro-blog, a system planner, not only brings popularity, but in fact, it is obvious to the brand official website, the information pmission of enterprise activities and the stage induction of target groups.

To do well in micro-blog, three basic tasks must be done.

Long term management of the project team, the responsible person must have a deep understanding of the Internet and social hot spots, must be the top managers of the Internet plus top brands with strong sense of brand awareness; second, they must be continuously updated in the long run, and interact with all sectors of society in micro-blog to ensure micro-blog's visibility and the continuous increase of fans; third, to ensure excellent micro-blog content, only content can attract attention and reprint, so that micro-blog can generate enough vitality and influence, which is the key to the success of micro-blog.

Main points: naming, content and mutual powder, long-term maintenance updates.

Picture (wallpaper) marketing

For the daily chemical industry, especially female cosmetics, picture (wallpaper) marketing can be said to be natural. With the beauty picture (wallpaper) as the carrier, the relevant picture wallpaper can be spread, which can be said to be the legendary work of network marketing.

In the early days, OLAY spread pictures of its beauty products (including wallpaper), including world famous model Sasha, international film star Maggie Cheung, and Lin Chiling. Figure 1 is a wallpaper marketing masterpiece.

Whether male stars or female stars, there are a group of loyal fans who spread mass photos of brand spokesmen. This is the top secret weapon for brand communication.

Especially the famous celebrities on the Internet, such as Li Yuchun's endorsement of Chun Ji, wallpaper dissemination is very effective.

Main points: Celebrity stars, PS, mass media and system communication.

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From the perspective of network products, there are many forms of network marketing, such as keyword optimization and purchase (bidding), game embedding, im (qqmsn) dissemination, page technology implementation, comic dissemination, and well-known software panel cooperation.

It can be said that there are many kinds of products on the Internet, and how many marketing methods can be generated by network marketing.

In this sense, the form of network marketing is infinite.