Domestic Shoe Enterprises Should Pay Attention To The "Green" Demand Of Consumers.

January 13th, TV, a survey released by Cmc Markets Asia Pacific Pty Ltd in January 11th, the South German Deutsche group (TVSD), shows that China

The survey, entitled "2010TVSD green index", was conducted in China, India and Singapore. For the first time, the attitudes of consumers and enterprises in the three industries of household appliances, food and beverage, clothing and footwear to green products, services, policies and certification were compared.

The survey shows that although China's urban consumers and enterprises are

"Green products and services are relatively limited in the market today.

Green products and services not only help solve outstanding environmental problems, but also have real commercial significance.

This will be more significant in the next 5 years. "

TV DirkvonWahl, chairman and chief executive officer of Greater China in South Deutsche group, told reporters.

50%: enterprises underestimate consumers' willingness to "green price".

Compared with India and Singapore, China has the highest concern and demand for "green" products.

The survey showed that the vast majority (94%) of the surveyed Chinese urban consumers were willing to pay a high additional fee for the products and services that were clearly identified as "green" (an average of more than 45% of the cost).

However, only 60% of Chinese enterprises believe that consumers are willing to pay more for "green" certification. They expect consumers to pay more than 13%.

Although 59% of the three major industries surveyed have produced or traded "green" products in China, surveys show that they still fail to correctly assess the urgency of such consumer demand in urban areas.

Most enterprises did not formulate policies or guidelines to minimize environmental impact, or did not explicitly convey their norms.

DirkvonWahl believes that, in general, urban consumers and enterprises have a high degree of concern about "green" issues. However, enterprises do not seem to realize the high concern of urban consumers, nor have they noticed the consumers' desire for "green" products and the willingness to pay more than 50% of the fees for such products.

"Green" certification awareness: Chinese enterprises lagging behind consumers

The survey shows that 94% of Chinese urban consumers believe that the "green" certification issued by independent agencies is "important" for them to decide what products to buy.

Such standards are even more important than their prices in their purchasing decisions.

However, it is surprising that more than half of China's urban consumers approve such standards, while the proportion of enterprises is only 1/3.

DirkvonWahl believes that China's urban consumers are getting more and more aware of the issue of "green", and they know the importance of action.

Urban consumers' recognition of independent "green" certification is higher than that of enterprises, especially considering the obvious demand.

However, "this situation will not last long, and this awareness of enterprises will soon catch up."

DirkvonWahl believes that more and more fierce market competition will enable enterprises to realize that having green certificates can differentiate themselves from other companies and other products and stand out.

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Who should lead the way to solve the problem of "green"?

When asked who should take the lead in solving the "green" problem, about half of the urban consumers believed that they should start from the individual and rely on the public's strength. 75% of the enterprises said that the government should promote sustainable development and corporate social responsibility.

The vast majority of enterprises also pointed out that industry and government regulations are the main reasons for their implementation of social responsibility and sustainable development criteria.

DirkvonWahl believes that individual companies generally do not have monopolistic or industry led ones.

"Consumers are the ultimate drivers, deciding whether products should be green or green to what extent.

Public attention to environmental issues is growing, and will accelerate the improvement of green standards and norms in government and industry.

DirkvonWahl said.

He also suggested that many green problems could not be solved by a government department or even a government, which needed joint efforts from relevant industries and international cooperation and coordination.