Shoemaker Gome Is Aiming At A High Profit Margin.

Gome is keen to introduce various international famous names.

The gross profit margin of the mainland appliance retailing industry is only 17%, while the gross profit margin of the sporting goods retail industry is as high as 30%. The Gome sports company, which was established by Gome, founded the "Gome sports" in 2009, and this new company will become an indicator for Wong Kwong Yu's family to start again.

Last April 30th, on the north side of the North Fourth Ring Road and the north side of Haidian Park, near Metro supermarket, the first store of Gome sports was set up by Gome sports company. The sporting goods covered five main bodies, namely, fashion sports, outdoor sports, extreme sports, science and technology sports and competitive sports, involving more than 100 brands, and 10 odd products.

Gome's sharp director Meng Lei said that compared with other retail channels in accordance with the brand division area, Gome's sharp movement is centralized according to sports category; in addition, Gome is keen to focus on experience, and there are more than 20 experience areas simulating many kinds of sports scenes in the store.

In addition, in the sales link, Gome's sharp move is also different from GOME. All commodities are operated by their own guide buyers, and do not involve in shop charges.

In terms of product prices, Gome's sharp move is low, medium and high-end coverage, the proportion is roughly 15% to 25%, 60% to 70%, 1%.

In the mainland's existing sporting goods market, the number of large shopping mall is not large.

Many sporting goods areas in the mall focus on clothing, shoes and hats, sports equipment, outdoor adventure and high-end sporting goods.

It is understood that in addition to public sporting goods, Gome has also introduced various well-known international brands, positioning all items of experiential sports hypermarkets.

It is pointed out that in March last year, Gome sports had talked with more than 70 major sporting goods manufacturers and distributors in the mainland, and communicated with future sales and procurement models.

After opening a store in Beijing, Gome sports shops will be expanded to 100 stores in five years and will gradually enter important cities and coastal developed cities in East China and Southern China, as well as developing cities in the central and western regions.