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Grasp The Home Decoration Hot Spot &Nbsp; Set Up A Personalized Wall Shop.

2011/1/13 15:49:00 106

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1. Market background:

Home furnishings are now the words of fashion.

Wall decorations (decorations on walls) are important in interior furnishings.

status

It is popular among consumers.

Fashion and freshness and distinctive wall decorations have been accepted by more and more people, especially in cities like Shanghai and Guangzhou.

Sales are quite large.

Two, opening conditions:

Shop area is generally around 20-40 square meters, the location of mural shops is very important, improper selection will lead to insufficient passenger flow.

In consideration of

rent

On the other hand, it is suggested that the street frontage, tourist street, handicraft street, supermarket store and department store area of the commercial street should be selected as the best furniture district and building material city.

You can also find the facade near the new residential areas.

However, because the wall decoration is not repetitive consumer goods, the market will be saturated to a certain extent. Therefore, the neighborhood is only suitable for short-term shops, and is not suitable for long-term development.

Three, benefit analysis:

Take a 20 square meter shop for example, the appropriate rent is around 3000 yuan per month.

The first purchase is 8000 yuan, the total number is 80 to 90, and there should be 50 different shapes.

The product structure is halfway, medium grade 1/3, high grade 20%.

5000 yuan is needed for working capital.

The total investment is not more than 20 thousand yuan.

With a total sales volume of 50 per month, 3---4 can recover the previous investment, and the gross profit margin of each mural is about 30%.

Four, business strategy:

Door-to-door installation - wall decoration is a highly artistic ornament, more three-dimensional than decorative painting.

Customers who buy mural decorations often do not understand this arrangement. The operator should deliver the goods to the door and arrange and install them for free.

Opening up the handicraft area - customers may be interested in the production process when buying mural, and the operator can guide the customer to give full play to the imagination.

A literary creation

Out of their own personalized works.

A DIY section can be opened in the mural shop.

Looking for partners - around May 1 is the peak sales season, 6, 7, the situation in August is relatively poor.

It will gradually improve from September, and this wave can last until the Spring Festival.

The wall shop is looking for some fixed partners.

For example, soft decoration companies, interior designers, they can recommend wall accessories to customers, including hotels, bars, cafes, teahouses, hotels and so on.

Five, as an example,

Located in Shanghai's Wun Shui Road, Shanghai's Tai Tai Road, a large furniture city, "Phoenix hair point line noodles" is a feature wall shop.

Liu Min, a shopkeeper, is also working part-time for a private enterprise in Shanghai.

In dealing with customers, Liu Min tries to satisfy their needs.

Once a customer bought only a small wall ornaments of 200 yuan, Liu Min himself installed for him, and adjusted many times until the customer was satisfied.

The customer was very touched. On the second day, he came back to buy 2 wall decorations.

Now every month, Liu Min can earn more than 20 thousand yuan of net profit.