Do Not Lose Heart, Do Not Give Up, Firmly Venture To Start Business.
Bai Yunfei, like many others, is laid off to start a business with buyout money. The difference is that they are losing money continuously. Situation He continued to stick to it and strive to create a larger sales network.
Soon after being opened, he was cheated.
Bai Yun Fei has worked in a state-owned enterprise for more than ten years. When he came down from the unit, he had not enough time to adjust his lost mentality. He started his stationery and toy store on the basis of accumulated sales and management experience when he was at work and part-time work.
"It's May from the unit," he told reporters. "But before that, I started to run my own shop."
Mr. Bai's toys, stationery and gift shops are mainly wholesale.
It is understood that the wholesale business, its profit is only 10%, when Mr. Bo's shop opened just more than 30 yuan a day.
In order to expand sales, Mr. Bai told reporters that he spent more than 6000 yuan on television advertising, but sales did not increase.
Even worse, a man who claimed to be a Shanghai company came to Mr. Bo's shop, saying that he wanted to place an order.
Order
Great. Let him talk to Shanghai on Saturday.
Anxious Mr. Bai really thought it was a big business and ran to Shanghai.
When I arrived in Shanghai, the other side said that it was a large order.
But the cigarettes were handed over, and the money was taken out. The other side did not sign with the leader, and the reasons for Saturday's financial failure to do accounts were prevaricate.
"People just saw my heart. I knew I was just starting up. I had little experience and no business, so I ran over to talk to me."
He can be wise and wise. Mr. Bai is cautious in everything and thinks calmly in everything.
During this period, Mr. Bai worked as a stationery store and took part in the training and training of the training center.
Speaking of knowledge acquired in the training class, Mr. Bai is very emotional: "we should first take part in entrepreneurship training and start business. This will reduce a lot of blind investment, and it will not be so stupid to let people cheat."
Accumulate customers through multiple channels
"Because the market in which the store is located is not mature enough, and the popularity is not enough. Retail is not enough to make money, it can only be done.
wholesale
"
About three months after the opening, Mr. Bo's store already has 30 large customers.
The daily turnover is also increased from more than 30 yuan a day to 100 yuan, but it can not balance the income and expenditure.
According to introducing, Mr. Bai adds another warehouse in the two facades of the market, the monthly rent is about 3000 yuan, and the monthly management fee, air conditioning charge and so on also need more than 100 yuan.
Bo told reporters: "wholesale and retail together, one day to achieve 3000 yuan in order to not lose money."
But Mr. Pao believes that if he does 300 customers, it is no problem to make 3000 turnover every day, so he is actively expanding sales channels.
For example, the Disney watches sold in the shop are copyrighted, and only Mr. Bai and Jinying can be sold in Nanjing.
In addition, Mr. Bai has sold the product to Suguo supermarket.
"If we sell well, we won't worry about sales by virtue of Suguo's strength."
At Christmas time, Mr. Bai also intends to ask the manufacturers for goods and make Christmas trees and other happy products.
Mr. Bai told reporters that he had contacted the manufacturers well and waited for the manufacturers to deliver the goods in winter.
At the end of the year, he also wanted to enter the big business and toy rental shops by looking for a product. He hoped that the company would have some sales plans after he went to the training course. He wanted to make his own product and set up his own sales network.
Mr. Bai told reporters: "if we open a DIY magic shop, we will mainly sell magic products, such as our plucent color painting.
Such a small shop can invest 5000 yuan to start business.
We are responsible for delivery and do after-sale service.
If you sell well, you can return it at the end of the year.
At present, the Chaplin store of lotus is already selling goods on my side.
There is also a toy rental shop, 3000 yuan can be suitable for laid-off and unemployed people at home.
For example, in the community to make a small advertisement, you can operate in your own room.
Reporters learned that Mr. Bai's relationship with the factory was established when he worked part-time. Now the resources of his family are quite adequate, but the sales network of his family is not yet ripe. At present, no one has worked with Mr. Bai, but he will try his best to expand the market. However, in his specific operation, Mr. Bai is concerned about the lack of talents in this field, such as storekeeper and salesperson, so he is also looking forward to training these talents in entrepreneurship training. Liquidity is still affected by the liquidity, and is currently applying for small loans.
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