Persist In Seven Years To Clean Up The First Barrel Of Gold.

Entrepreneurial experience: Mr. Zhou began to wholesale underwear for women in Yiwu, Zhejiang in 1991. In 1998, he returned to Fuzhou to open a lingerie store and operated underwear business for 15 years.

Good quality products depend on people to manipulate and exploit the market, and people will do well if they devote themselves to everything.

Mr. Zhou, now can be said to be a face figure in the underwear industry of Fujian. He runs women's underwear for 15 years. During that time, he has represented nearly all brands in Fuzhou street, such as Ttiumph, Ann Li Fang, man Ni fan, Montagut and so on.

Recalling his own entrepreneurial experience, he said the most is "insist" these two words.

In the early 1990s, Mr. Zhou began his way of doing business. He was the first group of merchants in Antai center of Fuzhou.

He rented stores in Antai center to operate small household appliances, but business has not improved.

After market research, he learned that underwear market, especially the market of women's underwear, is very large, and it will be very promising to identify this market.

Then, in 1991, he came to Yiwu, Zhejiang, and began to run women's underwear.

However, even if we look at the general direction, the road ahead is not smooth.

In the process of running women's underwear, he suffered two major blows, and his first pot of gold was only seventh years after his employment.

The first barrel of gold has been cleaned for seven years.

When he first arrived in Yiwu, Zhejiang in 1991, Mr. Zhou mainly sold wholesale underwear for women.

A young man is away from home and doing business in the field. At the beginning, everything goes wrong, just like a big man selling underwear.

"At that time, no matter what else, even standing in the shop will blush," Mr. Chou said.

Of course, the difficulties were more than that, but he had overcome them, and it was only after 1995 that he began to make money.

But it didn't last long. In 1996, an old customer in Ningbo came from him once.

With the disappearance of this customer, Mr. Zhou has not only been busy for over 4 years, but also has been in debt.

He has been languish for half a year. In that half year, he thought he would disappear as a customer in Ningbo, so that he could not pay the money back to the manufacturer.

He also thought about changing his career. At that time, some friends advised him to do entertainment business, but he finally managed to keep up.

"Where to fall, I will stand up."

He said, at that time, he thought, to insist that one person can not do well in this line, and other lines may not be able to do well.

So he borrowed 200 thousand at high interest and went in again.

After 1998, Mr Chou saw that although women engaged in wholesale underwear had a large volume and high profits, it was better to make branded underwear with a stable customer base and profits. Besides, he realized that brand underwear would be the development trend of the future market.

So he returned to Fuzhou and opened a 80 square meter lingerie store in Fuzhou's South Gate pocket, selling high-end and low-end underwear such as Ttiumph and Ann Li Fang.

Over two years, the store made him 300 thousand.

This is Mr. Zhou's first pot of gold.

Keep the clouds open

When it comes to the general agent of Fujian Montagut women's underwear, Mr. Zhou's face is full of concealed pride.

He introduced that at the end of 2003, when Montagut women's underwear went to the Chinese market, Fujian had a lot of financial strength than its strong competitors. But in the end, French Montagut chose him, and he saw the experience that he could not buy with money, the familiarity and operation ability of Fujian brand.

Speaking of the ability to operate the brand, Mr. Zhou talked about another blow he had suffered.

In 1999, he represented a woman's underwear brand in Guangdong and poured all his efforts into it.

365 days a year, including 200 days, he ran between Fuzhou and Fujian counties, so that he developed more than 40 stores for the brand in Fujian, and sales performance soared every month.

However, when the contract period is full, the manufacturers in Guangdong should take the right of agency instead of renewing the contract with Mr. Zhou.

Mr. Zhou hung his head again. This time, he felt very sad.

But not long afterwards, he was relieved. He also represented another brand of lingerie.

"Good quality products also rely on people to operate.

At present, Mr. Zhou has represented two big brands, one is Montagut, has already opened more than 30 stores in Fujian; two is Yi Ni, already has more than 70 stores. Since then, Mr. Zhou's business trip has been more and more magnanimous. Now he most often said that the business is "keep the clouds open to see the sun."