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    Zhoukou Speeds Up The Development Of Shoe Industry &Nbsp, And Makes Every Effort To Build "Central Shoe Capital".

    2011/1/17 11:33:00 232

    Footwear Brand Investment

    January 17th, 2010, our city was

    Henan

    The provincial people's government has been named "Henan shoe making industry".

    Exit

    Base ", which will further expand our country's opening to the outside world, give full play to the advantages of labor resources, undertake industrial pfer and do well.

    Attract investment

    Attracting investment has provided a rare opportunity for development and opened a new chapter in the development of shoemaking industry in our city.

    At the new starting point, how to use this brand to increase investment and speed up the export base construction of shoe making industry is worthy of our careful consideration and research.


    The difference between the export base of shoemaking industry and the base of shoe industry in the city


    Shoemaking industry is a typical labor-intensive industry. At present, China has formed the four major shoemaking industrial bases with the core of Guangdong Dongguan, Fujian Quanzhou, Zhejiang Wenzhou and Sichuan Chengdu. The output and export volume of footwear products in these four regions almost account for 80% of the whole country, and have important industrial status.

    These main production areas have a complete industrial chain, prominent brand advantages, excellent talent gathering, fast dissemination of information, and strong ability to resist risks, becoming the mainstay of China's footwear industry.

    The export base of shoemaking industry in our city is quite different from those of shoe base.


    First, the foundation is weak.

    Wuhou District, Chengdu, is known as "the capital of women's shoes in China". Bishan County of Chongqing is known as the "shoes city of Western China". Their footwear industry has been developing for forty or fifty years and has a good foundation for the development of footwear industry.

    But in recent one or two years, our city has only taken more than a dozen shoemaking Export enterprises to undertake industrial pfer.

    They first developed and then gave the cards, and we first developed the cards.


    The two is the low level of industrial development.

    The shoemaking industry itself is a low-end industry. Nowadays, others are either industrial pfer no longer developing, no matter what they are doing in the low-end industry to create high-end products, and do some high value-added products R & D, design, brand management.

    What we are undertaking at the moment is the low-end industries that they have eliminated and pferred. The primary processing links are low level of industrial development and low added value. They are walking the old road they passed over 10 years ago.

    Therefore, while we seize the opportunity to undertake industrial pfer, we must advance the consideration of industrial upgrading and avoid taking the old road of undertaking.


    Three, the industry chain is not matched.

    The shoemaking industry that is now being pferred is only a processing link, and is only part of the processing and OEM production.

    Two links of raw material procurement and product sales are outside.

    This situation is possible in the early stage of development, but it can not last for a long time. It can not last for several years. Most of the final result is that the situation is not good enough to pull up equipment and move to other places again.

    Therefore, we must improve the industrial chain, introduce enterprises in the production chain, and vigorously introduce enterprises in the upstream and downstream sectors such as raw material market, product design and development, information logistics, and so on. Through the development of supporting enterprises, we should "retain" and "link up" production enterprises, and promote them to promote each other and develop each other, so as to accelerate the development and growth of the whole industry.


    Suggestions on speeding up the export base construction of shoe industry in our city


    Through studying and analyzing the way of the shoe industry base in the field, combined with the actual development of the footwear industry in our city and drawing lessons from experience, we overcome the shortcoming and put forward the following suggestions:


    Set up a set of working groups.

    The construction of the export base of shoemaking industry is a big article, involving many departments and links. Only a business department is more than enough.

    In addition, relevant footwear industry development leading group and shoe office have been set up in the field.

    It is proposed to set up a leading group of shoes base construction, which is led by the deputy mayor and participated by relevant departments.


    Refine an implementation plan.

    Our city has formulated the development plan for the export base of footwear industry in Zhoukou (2010 - 2020), with a planning period of 20 years. By 2020, Zhoukou will become a famous domestic and influential international shoe production base, export base and shoe central manufacturing, R & D, trade and Exhibition Center.

    It can be said that the grand plan has already existed, but how to implement it step by step, there is still no detailed and specific implementation plan.

    This also requires relevant departments to sit down and study seriously, and invite experts from this field to analyze and demonstrate.

    {page_break}


     

    Improve a set of supportive policies.

    It is necessary to actively strive for preferential policies for the state and the province.

    We should combine relevant industrial characteristics and introduce relevant preferential policies.

    These policies are not a single policy, but a whole set of policies, which is a policy system.

    Not only in production, but also in other links such as R & D, market, brand building and so on, so as to provide policy support for promoting the development of the whole industry.


    Build an industrial park.

    It is necessary to plan and build a municipal Shoe Industrial Park, integrating design, research and development, production, marketing and logistics.

    This can highlight the regional brand of "Henan footwear export base", change the current shoe-making enterprises scattered, chaotic, small phenomenon, expand the influence of Zhoukou footwear industry, further enhance the popularity of Zhoukou footwear industry, create conditions for the upgrading and upgrading of shoes industry, enhance the technical content of shoes products; provide convenience for domestic and foreign customers to purchase shoes products in Zhoukou, facilitate the delivery of trade correspondence and shoes products pportation, and so on; it is also convenient for business administration and taxation, and is conducive to safe production, and better play the cluster effect of the park.


    Build a matching market.

    At present, the shoe-making enterprises in our city are developing in a relatively small scale. The raw materials are self supplied, generally pported from Guangzhou, Shenzhen and other places, which not only increases pportation costs, but also wastes production time and affects production efficiency. However, due to the small scale of production, it can still be accepted at present.

    However, with the large number of shoemaking enterprises settled and the scale of production expanding, the matching of raw materials will become an important bottleneck for development.

    Therefore, we must consider the supporting market of shoe materials in advance, and plan and build a comprehensive shoe material wholesale market in the central urban area as soon as possible.


    The introduction of a number of leading enterprises.

    The practice of field development has proved that an industry cannot support without a large enterprise, and a big enterprise can lead an industry.

    Bishan county is known as "shoes capital of Western China". It has a AOKANG Industrial Park.

    Now we should not only keep a peg on the existing Taiwanese enterprises in Dongguan, but also look to well-known enterprises in Fujian, Zhejiang and other places, send small teams, take one to one, man to man tactics, take the initiative to invite investment, and make breakthroughs in the introduction of well-known enterprises and leading enterprises.


    Hold some special events.

    First, with the help of news media and network, we should publicize the export base of Zhoukou footwear industry, and enhance the awareness of the outside world.

    Two, with the help of the brand of "export base of footwear industry in Henan province", we actively contacted and contacted with the China Light Industry Federation and China Leather Association and other trade associations, and invited them to give guidance to the industry and strengthen cooperation. They invited them to hold seminars and association annual meetings in Zhoukou to enhance the visibility of Zhoukou shoe manufacturing export base in the industry and conduct extensive investment cooperation.

    The three is to carry out special investment promotion.

    Set up a professional investment team to invest in Guangdong, Zhejiang, Fujian and other footwear industry developed areas, focusing on the industrial chain to carry out industrial investment; strengthen contacts and communication with Taiwan Footwear Association and other shoemaker associations, carry out group investment or entrust investment; develop the role of existing foreign investment enterprises, carry out business investment; organize timely and timely organize special investment promotion activities aimed at shoemaking industry, and improve the pertinence and effectiveness of attracting foreign investment.

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