Huayi'S High Performance Model

Looking at the entertainment industry in China, it is possible to remain green for 16 years and become bigger and bigger.

Wang Zhongjun, chairman of Huayi Brothers, often said that he was lucky enough to catch up.

In December 11th of 2009, forty-first days after the listing of Huayi Brothers' gem, 56 executives of Huayi closed up for a whole day, and strengthened and standardized them from strategy to strategy. According to Yang Shanpu, President of Huayi Brothers TV drama department, the training fee of that day was as high as several hundred thousand yuan.

These literary creators who have just become public company executives have been instilled in all kinds of business thinking, how to establish vision and goals, how to make budgets, and how to comply with them. Many of them are new challenges for them and Huayi. Some people do not realize that these boring things which are not very close to art will become a competitive power of the company or their individual.

Wang Zhongjun has always been reluctant to recognize that cultural and creative companies are light management. On the contrary, they should enhance their management capabilities, especially those who want to be platform based. This is essential in core competencies.

In the first three years of Huayi's listing, Wang Zhongjun was defined as a barbarous growth for several years.

At this stage, the pace is bigger and more new, and gradually formed Huayi's unique management structure and operation mode. From financing to directing studio system, independent producer system, movie production mode, star making mode, and even contract mode, many of the practices from Huayi are all emulate by the industry.

All above, forming Huayi's attraction to high-quality resources from all walks of life, from talents, funds to scripts, creativity, multiplying effects of various resources, and promoting the company to produce high performance and high box office.

The stronger the operation capability of this platform, the stronger the gravitational effect of the resource pool.

Therefore, Wang Zhongjun and Wang Zhonglei never mind that the outside world is too dependent on Feng Xiaogang's evaluation of Huayi. In another way, Feng Xiaogang is also the core competitiveness of Huayi.

In fact, Huayi and Feng Xiaogang depend on each other. The combination of them can bring multiplication effect. As Feng Xiaogang said, in China, only professional companies like Huayi can have the ability to enlarge the value of his works to the limit.

Financing: a breakthrough made

The movie and TV play is a high capital intensive industry. Although the Tangshan earthquake has more than six hundred million yuan box office, it also needs two hundred million or three hundred million yuan for all kinds of investment.

This area has a beautiful surface and high risk. It is possible that a drama can be full of money and may be in a mess.

Clapping and shooting without money, or failing to sell well, will lose everything.

Whose financing ability is strong, who will develop fast, whose insurance coefficient is high.

Today, Huayi Brothers benefit from the driving force and operational capability of capital.

Private placement is the earliest in the industry. With the use of "equity financing + equity repurchase", it obtained more than four hundred million yuan from TOM, YAHOO and sub public funds. From the process and results, the stock of Wang Zhongjun and Wang Zhonglei brothers has not been diluted, and it has been improved.

The first thing to do is copyright mortgage loan, then unsecured, credit loan, get hundreds of millions of yuan from financial support from the bank, and then go to the gem listing, one-time financing 1 billion 200 million yuan.

Huayi's capital strategy and route are quite perfect.

But in Wang Zhongjun's view, these so-called financing innovations are all forced, and no financing loans can't reach such a large scale.

"We are a group of people who start from scratch. I have several money to start with Zhong Lei," he said. "It took a couple of years ago to shoot so many scenes. It's very difficult to get no money."

Wang Zhongjun said.

Lack of money to find money is the instinct to do business, but in Huayi, there is a little bit of a taste.

At the earliest time of financing, Wang Zhongjun did not know what private placement was. After that, he worked with Ma Yun, Jiang Nan Chun and Yu Feng for capital operation. Wang Zhongjun's capital operation ideas and techniques became more and more proficient.

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We did not describe many successful financing and detailed operations before Huayi went public.

First, we dare to try new things and change ideas. "Equity financing + equity repurchase" is more common in the West. But in China, especially in the film industry, no one has ever tried it. Wang Zhongjun and Wang Zhonglei brothers have the courage to start this business and cooperate with the top domestic enterprises or investors at the very beginning.

Copyright mortgage loans are even more so; two, learning digestion ability is strong, in a short period of time, do not know to be in line, quickly let oneself standardize, this is Wang Zhongjun's two brothers' excels; three is business intuition is very accurate, Wang Zhongjun knows how to use capital to make capital better value added; finally, is doing things well, domestic enterprises have many big players are Wang Zhongjun's friends, is that kind of need not to see the contract content can sign the friendship.

"Don't look at Wang Zhongjun's eyes, but his eyes are too few in our entertainment circles.

His courage and courage are rare. "

Yang Shanpu sends his heartfelt admiration.

Architecture: independent producer mode

In November 29, 2010, Huayi Brothers announced that 17 TV dramas will be launched in 2011, with a total investment of 500 million yuan in about 700 episodes.

Not long ago, Yang Shanpu just completed the financial budget of the 17 plays.

If this goal is achieved, Huayi will become the well deserved boss of the domestic TV industry.

In just a few years, a lot of people persuaded Wang Zhongjun not to touch the TV drama business, and grew rapidly to the income of Huayi movie.

This is entirely due to the independent producer mode of the TV drama evolved from the director studio, and the management structure has brought increasing benefits.

Before joining Huayi, Yang Shanpu was the founder of Jinze studio, and produced many titles of JINGWAH ratings.

Yang Shanpu was not moved when Wang Zhong Jun invited him to join us for the first time.

After gradually understanding the operation mode of Huayi TV drama and the advantages of Huayi at the capital level, Wang Jun Jun's invitation to join it two times hit it off.

"Wang Zhongjun, through the fully authorized independent producer mode, I commonly called the" bandit bandit "mode, gathered all the mountain bandits, the best producer in China, to China.

TV drama business has increased rapidly in recent years.

Yang Shanpu said.

At present, there are 11 producer studios under Huayi TV drama. Each studio is equivalent to a company, a small five or six person, a large ten or twenty people. Each studio is independent of TV drama project operation, with producer as the core, auxiliary personnel as project leader and issuer.

Huayi gives them financial support and platform support services such as marketing, finance and law.

Huayi fully trusted these independent producers and gave them maximum autonomy. The investment risk was borne by the company, supplemented by the high reward mechanism, giving profits to producers.

In the TV drama industry, only one play is produced a year. There are many companies that only make one play in two years.

Under the independent producer mode, Huayi's 11 studios have six hundred or seven hundred sets of production capabilities.

From the perspective of competition, the profitability of a company's single play is much higher than that of Huayi.

And for Hua Yi, it is not very different to take more than ten plays and make a play.

In more than ten plays, even if one or two of them fail to achieve expectations, they will not affect the overall situation.

Huayi TV drama business is developing rapidly, which is directly related to the management structure of this mode.

More and more companies are learning Huayi's model. Yang Shanpu believes that the independent producer mode is not difficult to learn on the surface, but the essence is not what ordinary companies can learn.

The core of this model is full authorization.

Wang Zhongjun can fully trust every producer and give them the dominant and decisive power of market judgement.

With regard to risk control after full empowerment, Yang Shanpu said: "full authorization must depend on the results to assess, both results and process. In the process of management, the risk can be controlled, but this process management will not allow producers to have a sense of constraint." this is a very rigorous method that we can not disclose externally. "

Both Wang Zhongjun and Yang Shanpu like to use meal time to communicate with producers.

Every once in a while, Wang Zhongjun would ask the Secretary to make a phone call to the producer. He would have dinner with people in Beijing, talk about scripts, listen to stories, and communicate needs. Many things were finalized during the meal.

This has become a unique form and culture of Huayi communication.

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Quality: film producer system

Wang Zhonglei has been asked a very direct question. What is the guarantee of the success rate of Huayi Brothers movies? Is it a set of measurement mechanism? Or is the green light committee? In fact, there are similar settings in any movie company. The difference is whether it plays a big or small role.

Feng Xiaogang is the gold signboard of Huayi movie box office. Chen Kuo-Fu is the signboard of the movie quality, and is the most influential gold medal producer in China. In addition to personally directing the "double pupil" and "wind" and other blockbusters, "no thief in the world", "king of Kungfu", "assembly number", "if you are the one" and "Di Renjie" are also supervised by him.

In the past, in the industry, the producer and the art director were a virtual job. There was no need to do anything. But Chen Kuo-Fu's supervisor was really worthy of the name. He helped the director to play the script, to build the structure, to find the right actors, to judge the budget, and to anticipate the market demand.

Feng Xiaogang has a deep feeling. His script, after Chen Kuo-Fu's hand, will always get many suggestions, one page, many pages.

But people who used to hang up in his films never provided these things.

Chen Kuo-Fu's assurance of art and audience needs made Feng Xiaogang and other directors admire.

Feng Xiaogang said that China's real film producer system began with Chen Kuo-Fu.

Wang Zhonglei is very confident in the quality control of Huayi Brothers. There are no second comparable professions and precision in the industry.

From Chen Kuo-Fu, he is not only judging from the standard of a movie, but also from the point of view of the market. Huayi has a common understanding: good works are to be recognized by the audience, not by artists, or by critics.

With this consensus, everything becomes very simple.

Finally, it is attributed to Huayi's slogan, striving to make every work popular.

Chen Kuo-Fu believes that Huayi must maintain its leading edge and the quality of films is the most basic guarantee.

At the same time, we must create a platform. When people have good ideas and good script, first of all, they want to come to Huayi cooperation. This is very important.

Because he believes that Huayi marketing is well done, I believe that Huayi issue is well done. He believes that Huayi is a pparent and honest company, which is the core competitiveness.

Culture: full empowerment and trust

In our interview, we talked about Huayi Brothers' corporate culture, and full trust is most often mentioned.

In Wang Zhongjun's view, this is the basic premise for doing things.

He still remembered the first time when he signed a contract with Feng Xiaogang. The two men talked orally, then signed the agreement symbolically. When Feng Xiaogang signed the contract, he did not even see the contents of the contract, so he could see his trust in Wang Zhongjun.

In 2005, Feng Xiaogang left Huayi to prepare for solo flight. "No thief in the world" was completed at that special stage. There was no contract.

After so many years, there is no need to say much about the trust and tacit understanding between the two people.

Lu Chuan commented on Wang Zhongjun in this way: "he is an important person and a direction, and he trusts people who do specific things. This is his trait. He believes that you, as a creator, you love your things, your love is the foundation of its accomplishment. He believes in your love. Many production companies will gossip on the scene. Wang Zhongjun has not introduced any actor's acting. It is a very technical and very meaningful trust in management. I have not used a company insider in my two plays, and I think this is his trust in me."

Chen Kuo-Fu also said, "I feel very lucky that my boss has given you this trust. He thinks you are professional enough. He is willing to believe that you can do this job well with him and make the company do well.

Those of us who are creative are very sensitive. If we have a little doubt about this trust, we will feel it, but Huayi Brothers have given me a very simple working environment.

Wang Zhongjun has a very accurate judgement and intuition about people and things, and finds that a new director discovers a good script and good project.

This judgement comes from experience, accumulated from years of struggle and even a lot of tuition fees.

He also trusted everyone from his heart.

"Trust is not deliberate, nor can it be installed. Over the past decade, it has gradually become a culture."