Spring Festival Gala: Red Star Costumes
In recent years, CCTV Spring Festival Gala has not yet held red entertainers and shows. Niu Li's dress on the Internet during the Spring Festival. Faye Wong Glasses, Louis Liu props and other items are equally popular after the festival. This further highlights the effect of modern network marketing.
This year's CCTV Spring Festival Gala star show has attracted much attention from netizens.
From Taobao, we know that from the thirty of the new year to four of the beginning of the year, the volume of Taobao's pactions has exceeded 1 billion yuan, far exceeding the 280 million yuan of the same period last year.
Among them, the so-called star "the same paragraph" outfit became the biggest gimmick.
Take Guo Donglin and Niu Li's short essay "a sentence" as an example. At the moment, the most talked about essay on the Internet is not content and lines, but what Niu Li wears.
pink
A color sweater and coat.
A shop signed the signboard of "Niu Li's Spring Festival evening dress with the same dress". The price tag is only 298 yuan, and the recent turnover has reached 102.
But the problem of shoddy star clothes is also growing.
There is nothing wrong with following trends and trends, but if they are too fanatical and greedy for petty gains, I am afraid they will be blind.
The star of Spring Festival Gala is popular with consumers.
After the CCTV Spring Festival Gala ended, Niu Li's pink dress and pink coat on the stage suddenly became the focus of fashion.
business
This opportunity has also been used to play the signboard of "Niu Li's Spring Festival evening dress". Even Niu Li's snow boots, tights and even pink handball chains in the Spring Festival Gala are selling well in the online shop.
Not only that, Faye Wong's silk striped dress and contact lenses on Spring Festival Gala were also popular among many netizens.
On the Taobao website, the "Faye Wong spring evening dress" has been sold, and the sales volume has reached dozens of items in just a few days.
As a highlight of this year's Spring Festival Gala, a lot of "Louis Liu Spring Festival Gala props" products appeared on the Internet, including magnetic rings, special coins, playing cards and fruit cups, as well as various magic lessons, DVD, and so on, which are much better than usual. "Louis Liu"
During the Spring Festival this year, the number of people buying goods directly on overseas shopping websites through Taobao increased rapidly. The number of pactions and pactions of Alipay's overseas acquirer business increased by more than 600% over the same period last year.
Consumers' enthusiasm for online shopping will boost the boom after the holidays.
Netizens are so enthusiastic about online shopping that it can be said to be an important opportunity and good news to further activate the network business opportunities. At the same time, more and more civilian consumer groups can enjoy the fashion trend, and narrow the distance between the inside and outside stage of the Spring Festival Gala, the stars and the various levels of the public, and also avoid the factors such as inconvenient pportation and limited time and space in traditional procurement.
In addition, in view of this consumer enthusiasm, relevant people also said that this shopping idea is expected to drive the online shopping craze after the year.
Miss Zhang, who opened a clothing store on Taobao, said that after opening the computer after the Spring Festival, more than 200 orders had been received from Taobao account. "During the Spring Festival, there are many Internet users at home, so a good online shop will surely receive more orders than usual."
Taobao network related responsible person also said, "according to previous years of experience, after the Spring Festival will appear a big wave of online shopping market rebound, on the one hand to digest the remaining orders in the early stage, on the one hand the spring shopping upsurge is coming, then the volume of the online shopping market will be rapidly increased."
Online shopping traps need to pay attention to urgent supervision departments to increase investigation
Online shopping is really convenient. It saves time and effort. Faye Wong's clothes, contact lenses, Niu Li's coat and even the mobile phone chain on the Spring Festival Gala are sold out by netizens, driving the sale of related products, and making online shopping a living in holidays.
But it can not be ignored that this business opportunity and heat wave are also warming up bad business enthusiasm.
In 2010, just a few days after the CCTV Spring Festival Gala, some people had been playing the wishful thinking of making use of the party's profit. The DVD CD-ROM of pirated Spring Festival Gala known as "genuine" or "digital collection" has been sold online, two days earlier than the original version, the cheapest price is only 20 yuan, and a genuine disc needs 40 yuan.
Although cheap products may not be good, Shanzhai is also good for Shanzhai. However, consumers are not vigilant in low-priced products and services that are hidden in traps. If they can not be effectively stopped and supervised, this will be a great worry for the healthy development of online shopping.
Some illegal traders on the Internet are the psychological deception that caught consumers' advocating the trend and even worshipping the ocean.
Earlier on the "foreign brands" garbage problem triggered social concerns about the safety and health of the online shopping market. The growing hotspots related to hot selling are constantly rising through specific business opportunities. There are also shadows in sunny places. At the same time, while giving consumers the gospel, the characteristics of non authenticity and concealment in the network purchase market also provide a natural hotbed for illegal traders. This reminds the regulatory authorities to check well at this time, intensify market investigation and timely handle consumer complaints.
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